Digital Marketing Specialist

3 - 31 years

3 Lacs

Posted:5 days ago| Platform: Apna logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About Us:FashionDwar is a leading women's apparel brand rooted in the rich textile heritage of India, offering modern ethnic wear that blends tradition with contemporary style. We're on a mission to inspire confidence through fashion and are looking for passionate individuals to help us grow and amplify our digital presence. Role Overview:We are seeking a creative, analytical, and highly driven Digital Marketing Specialist to lead and execute digital strategies that drive traffic, engagement, and conversions across our platforms — Shopify, Meta, Instagram, Pinterest, and LinkedIn. You’ll play a key role in expanding our reach, enhancing brand visibility, and scaling sales through data-driven marketing initiatives. Key Responsibilities:Plan and execute digital marketing campaigns across Meta Ads, Google Ads, and Pinterest Ads Manage social media content calendars (Instagram, Pinterest, LinkedIn) aligned with brand goals Optimize paid campaigns to achieve higher ROAS and conversions Develop and execute email marketing strategies (newsletters, abandoned cart recovery, etc.) Manage and analyze performance across Shopify, Meta Business Suite, and Google Analytics Research market trends and competitors to refine audience targeting and creative direction Collaborate with content and design teams for high-performing creatives Improve SEO strategies for product listings and blogs Identify growth opportunities via influencer marketing and partnerships Required Skills & Qualifications:2-4 years of hands-on digital marketing experience, preferably in fashion, apparel, or D2C e-commerce Strong knowledge of Meta Ads, Shopify, Google Analytics, Pinterest, LinkedIn Proficiency in content marketing, copywriting, and visual storytelling Understanding of eCommerce performance metrics (CTR, ROAS, CPA, CPM, CVR) Strong analytical skills and ability to interpret marketing data into actionable insights Creative mindset with up-to-date awareness of fashion and social media trends Experience in AI tools for content creation is a plus

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