Digital Marketing Specialist

Company DescriptionEskag Pharma Pvt Ltd, a member of Eskag Group of Companies, has been a leader in pharmaceutical manufacturing and marketing for over 25 years. The company focuses on improving human health through continuous innovation in the development, production, and marketing of specialty medicines, generic and OTC products, and active pharmaceutical ingredients (API). Based in Kolkata, Eskag Pharma offers a diverse range of products including tablets, capsules, creams, and pediatric solutions. Notable brands include Evaday, Folcovit, Biogut, and Suvida, catering to a variety of healthcare needs. Looking for Digital Marketing SpecialistCompany Name: Eskag Pharma Pvt LtdLocation: Kolkata, Salt Lake, Sec - IIEmployment: Full Time (6 days working) DescriptionResponsible for planning and executing digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.Maintaining social media presence across all digital channels, measuring and reporting on the performance of all digital marketing campaigns, and identifying trends and insights to optimize spend and performance based on insights.Additionally, the role involves brainstorming new creative growth strategies through digital marketing. QualificationsExperience in planning and executing digital marketing campaigns, including email, social media, and display advertisingSEO/SEM knowledge and proficiency in web analytics tools such as Google AnalyticsProficiency in marketing database management and marketing automation toolsExperience with maintaining social media presence and content creationStrong analytical skills and data-driven thinkingExcellent verbal and written communication skillsAbility to work independently and within a teamBachelor's degree in Marketing, Business, or a related fieldPrevious experience in the healthcare or pharmaceutical industry is a plus Contact Details:Contact Person: Riya SamantaContact No: 9674555070 / 8777701623Mail ID: riya@eskag.in