Digital Marketing Specialist

Job Description:

We are seeking a skilled and experienced Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will play a vital role in developing and implementing digital marketing strategies to drive online visibility, increase brand awareness, and generate leads. The ideal candidate should have a minimum of two years of experience in digital marketing, a solid understanding of digital platforms and tools, and a proven track record of successful campaign execution and performance analysis.

Responsibilities:

• Develop and execute digital marketing strategies to drive brand awareness, website traffic, and lead generation.
• Manage and optimize digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and display advertising.
• Should be well versed and experienced in the field of performance marketing, excellent with ads management(someone who has worked with multiple industry brands will be preferred).
• Conduct keyword research, competitor analysis, and audience segmentation to inform content and campaign strategies.
• Create and manage engaging content for digital platforms, including website copy, blog posts, social media updates, and email newsletters.
• Monitor and analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide insights and recommendations for improvement.
• Collaborate with internal teams, external vendors, and agencies to execute campaigns, ensure brand consistency, and optimize user experience.
• Stay up to date with industry trends, emerging technologies, and best practices in digital marketing, and propose innovative ideas to enhance campaign effectiveness.
• Manage social media accounts, develop social media calendars, and engage with online communities to build brand loyalty and drive engagement.
• Conduct A/B testing and conversion rate optimization to improve website and landing page performance.

Qualifications:

• Bachelor's degree in related field. Additional certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot) are a plus.
• Minimum of two years of experience in digital marketing, with a focus on campaign management, content creation, and performance analysis.
• Strong knowledge of digital marketing channels, including SEM, SEO, social media, email marketing, and display advertising.
• Proficiency in digital marketing tools, platforms, and analytics, such as Google Analytics, Google Ads, social media management tools and email marketing software.
• Creative mindset with the ability to develop engaging content and compelling calls-to-action.
• Analytical skills to track and measure campaign performance, identify trends, and provide data-driven insights and recommendations.
• Strong written and verbal communication skills, with the ability to effectively present ideas and communicate with team members and stakeholders.
• Detail-oriented approach with a focus on accuracy and quality in all digital marketing activities.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Schedule:

• Day shift

Supplemental Pay:

• Commission pay
• Overtime pay
• Performance bonus
• Yearly bonus

Ability to commute/relocate:

• Nashik, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)
• total work: 2 years (Preferred)

Work Location: In person