Digital Marketing Specialist

The Digital Marketing Officer at Akriti Ophthalmic Pvt Ltd will be responsible for developing and executing digital marketing strategies to enhance brand visibility, engage target audiences, and drive business growth. This role requires expertise in healthcare marketing, particularly in ophthalmic implants, amniotic membrane applications, and advanced wound care solutions. The ideal candidate will have a strong background in SEO, content marketing, social media management, and digital advertising. Key Responsibilities: Digital Strategy Development: Create and implement digital marketing campaigns to promote ophthalmic products and regenerative medicine solutions. SEO & Website Optimization: Improve website ranking and visibility through keyword research, content optimization, and technical SEO. Social Media Management: Oversee social media platforms, develop engaging content, and interact with industry professionals. Content Creation: Develop high-quality blog posts, email campaigns, LinkedIn articles, and promotional materials. Paid Advertising: Manage Google Ads, LinkedIn Ads, and social media advertising to drive targeted traffic. Analytics & Performance Tracking: Monitor campaign effectiveness using Google Analytics, SEMrush, and other digital tools. Industry Outreach: Collaborate with medical professionals, distributors, and healthcare organizations to expand Akriti Ophthalmic’s digital presence. Brand Positioning: Ensure consistent branding and messaging across all digital channels. Qualifications & Skills: Experience: Minimum 3-5 years in digital marketing, preferably in healthcare or medical device industries. Education: Degree in Marketing, Digital Marketing, Communications, or related fields. Technical Expertise: Proficiency in SEO, PPC, email marketing, and social media management tools. Creative & Analytical Skills: Ability to craft compelling content while analyzing data-driven insights. Communication & Collaboration: Strong ability to coordinate with R&D, sales, and product teams to align marketing efforts.