Digital Marketing Manager

0 years

0 Lacs

Posted:2 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Wollybee™ is an innovative edutainment company, where creative minds work together to develop original edutainment games and activities for children aged 0-12, as well as their original animated cartoon series, 'The Tales of Tonny the Monny™'!


At Wollybee™, we ensure that our consultants have an environment of absolute creative freedom to move around, get involved and get their creative juices flowing! A lot of opportunities await!


Job Summary:

extensive experience in on-page, off-page, and technical SEO


Responsibilities:


  • Develop and manage paid advertising campaigns on Meta, Google Ads, Amazon Advertising, Flipkart Ads, quick commerce platforms, FirstCry, and WhatsApp Marketing.
  • Optimize ad budgets to achieve target ROAS and conversion rates.
  • Conduct in-depth keyword research and audience targeting for both paid and organic strategies.
  • Analyze campaign performance (both paid and organic) and provide regular, actionable reports.
  • Implement and manage on-page SEO strategies, including optimizing website content, meta descriptions, title tags, and header tags.
  • Develop and execute off-page SEO strategies, including link building, content promotion, and brand building.
  • Identify and implement technical SEO best practices to improve website crawlability, indexability, and site speed.
  • Optimize product listings and advertising on Amazon, Flipkart, quick commerce platforms, and FirstCry, ensuring SEO best practices are followed.
  • Manage and optimize WhatsApp marketing campaigns to drive sales and customer engagement.
  • Monitor and analyze website traffic, engagement metrics, and organic search performance.
  • Optimize website structure and content to improve both ad performance and organic search rankings.
  • Track and report ad and SEO performance in a neat and organized manner, utilizing appropriate tools and dashboards.
  • Utilize Google Search Console and other SEO tools to diagnose and resolve website issues and identify optimization opportunities.
  • Manage and optimize product feeds and listings through Google Merchant Center, ensuring SEO alignment.
  • Stay up-to-date with the latest trends and best practices in digital advertising, e-commerce, and SEO.


Key Performance Indicators (KPIs):


  • Organic Traffic Growth
  • Keyword Rankings
  • Website Authority (Domain Rating/Domain Authority)
  • Organic Conversion Rate
  • Return on Ad Spend (ROAS)
  • Conversion Rates
  • Customer Acquisition Cost (CAC)
  • Website Traffic and Engagement
  • Sales Growth on E-commerce Platforms
  • Click-Through Rates (CTR)
  • WhatsApp Marketing conversion rate and sales.


Qualifications:


  • Experience in the kids educational/edutainment games & products industry is a plus.
  • Mid-to-senior level experience in e-commerce and digital advertising.
  • Extensive and demonstrable experience in on-page, off-page, and technical SEO.
  • Proven track record of successful paid advertising campaigns and organic traffic growth.
  • Strong analytical and problem-solving skills.
  • Excellent knowledge of Meta Ads, Google Ads, Amazon Advertising, Flipkart Ads, quick commerce advertising, FirstCry advertising, and WhatsApp Marketing.
  • Experience with keyword research and audience targeting for both paid and organic search.
  • Experience with Google Search Console, Google Merchant Center, and various SEO tools (e.g., SEMrush, Ahrefs, Moz).
  • Ability to work independently and as part of a team.


Benefits:

  • Opportunity to make a meaningful impact on children's lives.
  • Fun and collaborative work environment.


To Apply:

If you are a creative and talented individual with a passion for children's products, we encourage you to apply.

Write to us at careers@wollybee.com


Please note that we will only be able to consider applicants who submit results of their marketing and SEO achievements. We encourage all interested candidates to apply.

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