Digital Marketing Manager

Wollybee™ is an innovative edutainment company, where creative minds work together to develop original edutainment games and activities for children aged 0-12, as well as their original animated cartoon series, 'The Tales of Tonny the Monny™'!

At Wollybee™, we ensure that our consultants have an environment of absolute creative freedom to move around, get involved and get their creative juices flowing! A lot of opportunities await!

Job Summary:

extensive experience in on-page, off-page, and technical SEO

Responsibilities:

• Develop and manage paid advertising campaigns on Meta, Google Ads, Amazon Advertising, Flipkart Ads, quick commerce platforms, FirstCry, and WhatsApp Marketing.
• Optimize ad budgets to achieve target ROAS and conversion rates.
• Conduct in-depth keyword research and audience targeting for both paid and organic strategies.
• Analyze campaign performance (both paid and organic) and provide regular, actionable reports.
• Implement and manage on-page SEO strategies, including optimizing website content, meta descriptions, title tags, and header tags.
• Develop and execute off-page SEO strategies, including link building, content promotion, and brand building.
• Identify and implement technical SEO best practices to improve website crawlability, indexability, and site speed.
• Optimize product listings and advertising on Amazon, Flipkart, quick commerce platforms, and FirstCry, ensuring SEO best practices are followed.
• Manage and optimize WhatsApp marketing campaigns to drive sales and customer engagement.
• Monitor and analyze website traffic, engagement metrics, and organic search performance.
• Optimize website structure and content to improve both ad performance and organic search rankings.
• Track and report ad and SEO performance in a neat and organized manner, utilizing appropriate tools and dashboards.
• Utilize Google Search Console and other SEO tools to diagnose and resolve website issues and identify optimization opportunities.
• Manage and optimize product feeds and listings through Google Merchant Center, ensuring SEO alignment.
• Stay up-to-date with the latest trends and best practices in digital advertising, e-commerce, and SEO.

Key Performance Indicators (KPIs):

• Organic Traffic Growth
• Keyword Rankings
• Website Authority (Domain Rating/Domain Authority)
• Organic Conversion Rate
• Return on Ad Spend (ROAS)
• Conversion Rates
• Customer Acquisition Cost (CAC)
• Website Traffic and Engagement
• Sales Growth on E-commerce Platforms
• Click-Through Rates (CTR)
• WhatsApp Marketing conversion rate and sales.

Qualifications:

• Experience in the kids educational/edutainment games & products industry is a plus.
• Mid-to-senior level experience in e-commerce and digital advertising.
• Extensive and demonstrable experience in on-page, off-page, and technical SEO.
• Proven track record of successful paid advertising campaigns and organic traffic growth.
• Strong analytical and problem-solving skills.
• Excellent knowledge of Meta Ads, Google Ads, Amazon Advertising, Flipkart Ads, quick commerce advertising, FirstCry advertising, and WhatsApp Marketing.
• Experience with keyword research and audience targeting for both paid and organic search.
• Experience with Google Search Console, Google Merchant Center, and various SEO tools (e.g., SEMrush, Ahrefs, Moz).
• Ability to work independently and as part of a team.

Benefits:

• Opportunity to make a meaningful impact on children's lives.
• Fun and collaborative work environment.

To Apply:

If you are a creative and talented individual with a passion for children's products, we encourage you to apply.

Write to us at careers@wollybee.com

Please note that we will only be able to consider applicants who submit results of their marketing and SEO achievements. We encourage all interested candidates to apply.