Digital Marketing Manager

Position

Location

Experience

Salary

Joining

How to Apply

Shortlisted candidates will be contacted for the next steps.

About the Brands:

Tulsi (www.tulsionline.in): A contemporary ethnic wear brand rooted in Indian craftsmanship, known for its thoughtful designs blending heritage with modern aesthetics.

Canvas (www.shopcanvas.in): A playful, vibrant womenswear & kidswear brand celebrating casual & joyful occasions through hand-crafted designs.

Role Overview:

Digital Marketing Manager

Key Responsibilities:

Performance Marketing & Ads:

• Plan, execute, and optimize ad campaigns across Meta (Facebook/Instagram), Google (Search, Shopping, Display), YouTube, etc.
• Work closely with the brand manager & graphic designer to develop impactful creatives and ad copies
• Maintain ROAS goals and campaign performance within allocated budgets

Social Media & Content Strategy:

• Develop monthly content calendars aligned with product drops, campaigns, and brand tone
• Coordinate with visual, ecommerce and brand teams to ensure cohesive storytelling and creative consistency
• Monitor trends, reels, and community engagement to fuel growth

Website & SEO:

• Manage website updates, product listings, homepage changes, and banners via Shopify
• Oversee basic on-page SEO (meta tags, alt text, etc.)
• Integrate and manage tracking, analytics, and delivery tools like

  Aftership

Email & CRM:

• Plan emailers and promotional communications aligned with launches and marketing goals
• Coordinate with creative team for content and ensure timely execution
• Build effective communication flows and re-marketing strategies

Analytics & Reporting:

• Track KPIs and performance across platforms
• Generate weekly/monthly reports with insights and optimization suggestions
• Use tools such as Meta Ads Manager, Google Ads, Search Console, etc.

Collaboration:

• Work closely with the

  founders

  ,

  brand manager

  , and

  e-commerce

  teams for product launches, promotions, and campaign planning
• Liaise with external agencies or freelancers for specialized requirements

What We're Looking For:

• 3–5 years of proven digital marketing experience, preferably in

  D2C designer or luxury fashion brands

• Strong command of Meta Ads, Google Ads, Shopify, and other similar tools
• Creative and analytical mindset, with the ability to align storytelling with performance
• Excellent communication, organization, and time-management skills
• Ability to thrive in a fast-paced, collaborative environment

Good to Have:

• Prior experience with

  D2C designer or luxury fashion brands

• Basic design/editing skills for quick turnarounds using

  Canva, Photoshop, or Adobe Illustrator

• Experience in

  influencer marketing

  and

  affiliate partnerships

How to Apply:

payal@tulsionline.in

Shortlisted candidates will be contacted for the next steps.