Posted:1 day ago|
Platform:
On-site
Full Time
Note: Candidate should understand Bengali
Job description
🚀 We’re Hiring: Social Media Manager
📍 Location: North Barrackpore (On-site)
🕒 Experience: 3–4 Years
💼 Employment Type: Full-Time
About Pointo
Pointo is building India’s most trusted lithium-ion battery brand for electric 3-wheelers. With operations across multiple states, our goal is to power India's clean mobility shift with innovation, reliability, and affordability.
Role Overview
We are looking for a dynamic and creative Social Media Manager who will take complete ownership of Pointo’s digital presence and social media strategy.
The ideal candidate will lead our digital campaigns, manage all social media accounts, and ensure Pointo’s voice is consistent, engaging, and impactful across platforms.
Key Responsibilities
🔹 Social Media
Manage and take end-to-end ownership of all Pointo social media accounts (LinkedIn, Instagram, Facebook, YouTube, etc.)
Create, manage, and publish content calendars in alignment with brand goals
Coordinate with design/content teams to produce high-quality visuals and captions
Monitor performance and insights regularly; optimize for growth and engagement
Build and maintain brand tone and community engagement across platforms
🔹 Digital Marketing
Plan and execute paid ad campaigns across Google Ads, Facebook/Instagram Ads
Optimize campaigns for lead generation, reach, and performance
Track metrics using Google Analytics, Meta Business Suite, and other tools
Work with internal teams and external vendors to manage ad creatives and media buying
🔹 Brand & Campaign Support
Collaborate with marketing and field teams to align online content with on-ground activations
Drive digital visibility for new product launches, recruitment, and announcements
Draft and manage copy for posts, ads, and other brand communications
Requirements
Why Join Pointo?
Be the digital face of a fast-growing clean energy brand
Full creative and strategic ownership of social media
Work with a young, energetic, and execution-focused team
Make real impact across India’s EV landscape
Pointo
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