Digital Marketing Manager

Roles and Responsibilities:

1. Client Management:

• Manage all clients' SEO and digital advertising (Google Ads, Meta Ads).
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• Collaborate with clients to understand their business goals and translate them into actionable digital strategies.
• Ensure client satisfaction through regular communication and performance updates.
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• Retain clients by delivering measurable results and providing exceptional service.

1. SEO and Ads Campaigns:

• Plan, execute, and monitor SEO strategies for clients to improve organic search rankings and drive traffic.
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• Design and manage effective advertising campaigns on Google and Meta platforms.
• Stay updated with the latest SEO trends and advertising algorithm changes to maintain competitive performance.

1. Team Management:

• Lead and mentor a team of SEO and Ads specialists to achieve client goals.
• Define KRAs (Key Responsibility Areas) and KPIs (Key Performance Indicators) for team members and ensure accountability.
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• Foster a collaborative and performance-driven team culture.

1. Reporting and Strategy Development:

• Prepare detailed reports on campaign performance, analytics, and ROI for clients and management.
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• Develop and present strategic plans to enhance client outcomes and agency growth.

1. International Client Experience:

• Handle clients from international markets, particularly Australia, ensuring cultural sensitivity and effective communication.
• Adapt strategies to meet the unique needs of global clients.

Key Skills and Qualifications:

• Proven experience as a Digital Marketing Manager in an agency setting.
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• Strong expertise in SEO, Google Ads, and Meta Ads.
• Excellent team management and leadership skills.
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• Proficiency in analytics tools like Google Analytics, SEMrush, or Ahrefs.
• Exceptional communication and client relationship management skills.
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• Ability to create and track KRAs and KPIs effectively.
• Knowledge of the latest trends and technologies in digital marketing.