Digital Marketing Manager

Designation: Digital Marketing Manager

Experience: 4 to 8 Years

Job Location: Mira Road (East)

Job Description:

• Content Strategy & Planning:

○ Develop and implement comprehensive content strategies aligned with business objectives.

○ Plan and manage editorial calendars to ensure timely content delivery.

○ Conduct market research to identify content trends and audience preferences.

• Content Creation (Field-Based):

○ Create high-quality, engaging, and original content, including field-based video content, for websites, blogs, social media, newsletters, and marketing materials.

○ Visit various locations to capture real-time content, interviews, and event coverage.

○ Collaborate with graphic designers, videographers, and other team members to produce multimedia content.

○ Write, edit, and proofread content to ensure accuracy, clarity, and brand consistency.

• Content Execution & Distribution:

○ Oversee the execution of content plans across various digital channels.

○ Manage content publication schedules to maintain a consistent online presence.

○ Optimize content for SEO, ensuring improved visibility and search rankings.

• Performance Analysis:

○ Monitor and analyse content performance metrics to evaluate effectiveness.

○ Provide regular reports on content KPIs and suggest improvements based on data insights.

○ Stay updated with industry trends and best practices to continuously enhance content quality and strategy.

Qualifications:

● Bachelor's degree in Marketing, Communications, Journalism, or a related field.

● Proven experience in content creation, content marketing, or a similar role.

● Strong writing, editing, and proofreading skills with attention to detail.

● Proficiency in content management systems (CMS), SEO tools, and social media platforms.

● Ability to manage multiple projects and meet deadlines in a fast-paced environment.

● Creative thinker with strong analytical and problem-solving skills.

● Willingness to travel frequently for on-site content creation.

Preferred Skills:

● Experience with video shooting and editing tools.

● Experience with graphic design tools (e.g., Canva, Adobe Suite).

● Basic knowledge of HTML and web publishing.

Strong understanding of digital marketing trends and analytics tools.

Job Type: Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Commuter assistance
• Paid sick time
• Provident Fund

Location:

• Mira Road, Mumbai, Maharashtra (Required)

Work Location: In person

Expected Start Date: 11/08/2025