Digital Marketing Manager

Job Description

Job Title: Digital Marketing Manager Location: British Columbia College of Management (BCCM) Location- Sector 2, Noida, U.P. Job Type: Full-Time Salary: ₹30,000 – ₹35,000/month (Based on Experience) About Us: British Columbia College of Management is a forward-thinking EdTech institution offering programs in Hotel Management, Business, and Study Abroad. We are seeking a creative and data-driven Digital Marketing Manager to lead our online marketing initiatives and drive student enrollments through effective digital campaigns. Key Responsibilities: - Plan, execute, and optimize digital marketing campaigns across Google Ads and Meta Ads (Facebook & Instagram) - Strategize and manage performance-based campaigns to promote Study Abroad programs and On-Campus Courses - Generate leads and ensure maximum ROI through digital platforms - Monitor, analyze, and report on campaign performance using tools like Google Analytics, Facebook Insights, etc. - Manage and grow BCCM’s presence across social media platforms with engaging, relevant content - Collaborate with counsellors and admissions teams to align digital strategy with lead conversion goals - Optimize landing pages and ad creatives for high engagement and conversions - Stay up to date with digital marketing trends, algorithm updates, and best practices Eligibility Criteria: - Graduate in any stream - 2–5 years of experience in digital marketing, preferably in EdTech or the Study Abroad sector - Strong understanding of Google Ads, Meta Ads, SEO, and Analytics tools - Proven experience in managing targeted lead generation campaigns - Good communication and collaboration skills - Ability to multitask in a fast-paced environment Preferred Skills: - Background in Study Abroad marketing and EdTech audience engagement - Strong copywriting and content creation abilities - Familiarity with marketing automation tools, CRM, and email marketing platforms - Creative problem-solver with a data-first mindset Why Join BCCM? - Work with a passionate, student-focused team - Opportunity to grow in the fast-evolving EdTech space - Competitive salary and growth opportunities - Exposure to international education marketing Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹35,000.00 per month Schedule: Day shift Morning shift Work Location: In person