Digital Marketing - Lead Generator

Job Summary:

We are seeking a highly motivated and results-oriented Lead Generator with a strong focus on leveraging social media platforms to identify and qualify potential leads. This role will be crucial in expanding our sales pipeline by proactively engaging with target audiences, building relationships, and generating qualified opportunities for our sales team. The ideal candidate will have a deep understanding of various social media channels, excellent communication skills, and a proven ability to drive lead generation through creative and strategic social media outreach.

Responsibilities:

• Social Media Lead Generation Strategy: Develop and implement proactive social media lead generation strategies aligned with our target audience and business objectives.
• Platform Expertise: Identify and actively engage with potential leads across relevant social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram, industry-specific forums).
• Content Engagement: Monitor social media conversations, identify relevant discussions, and engage thoughtfully to position our company as a valuable resource and identify potential leads.
• Direct Outreach: Conduct targeted outreach and personalized messaging to potential leads on social media platforms.
• Relationship Building: Build rapport and nurture relationships with potential leads through consistent and valuable interactions.
• Lead Qualification: Qualify leads based on predefined criteria (e.g., industry, company size, pain points, interest level) and gather essential information.
• CRM Management: Accurately record and update lead information, interactions, and progress in our CRM system.
• Collaboration with Sales & Marketing: Work closely with the sales and marketing teams to ensure seamless lead handover and alignment on lead generation goals and strategies.
• Performance Tracking & Reporting: Track and analyze social media lead generation activities, measure results against targets, and provide regular reports on performance and insights.
• Staying Updated: Continuously stay informed about the latest social media trends, tools, and best practices for lead generation.
• Content Ideation: Collaborate with the marketing team to identify content opportunities that can attract and engage potential leads on social media.
• Experimentation & Optimization: Test different approaches, messaging, and tactics to optimize lead generation effectiveness on social media.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Commission pay
• Overtime pay
• Performance bonus

Application Question(s):

• What is your Current salary?

Work Location: In person