Digital Marketing Expert

Job Title - Digital Marketing Expert

Mode- 100% Remote

Working Days - Monday to Saturday, Sunday off

Shift - 6:00 am to 3:00 pm EST (8 Hours working + 1 hour break)

Notice Period - Immediate Joiner

3-5 years of experience

Compensation- Upto 45k-50k per month

Job Summary

We are looking for a highly driven and experienced Digital Marketing Specialist to lead our digital marketing initiatives. This role is pivotal in enhancing our online presence, generating quality leads, and supporting overall business growth. The ideal candidate should have hands-on expertise in running performance-driven digital campaigns, strong analytical skills, and an understanding of the legal industry’s unique positioning.

Responsibilities

• Campaign Management

• Manage and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn Ads

• A/B testing and continuous performance improvement based on campaign KPIs

• Social Media Strategy

• Develop and execute organic and paid strategies across LinkedIn, Facebook, Instagram, and Twitter

• Drive brand visibility and engagement through legal content, blogs, and case studies

• Search Engine Optimization (SEO)

• Collaborate with the SEO team to boost organic rankings and visibility on SERPs

• Identify and target keywords relevant to legal services and high-intent client searches

• Analytics & Reporting

• Track and analyze digital performance using Google Analytics, Search Console, Meta Business Suite, and similar tools

• Prepare weekly/monthly marketing dashboards and ROI-focused reports

• Public Relations

• Coordinate with PR agencies for media coverage, press releases, and feature placements

• Align digital campaigns with PR calendar and legal achievements

• Trend Monitoring.

• Stay updated on digital marketing trends, platform updates, and competitor activity

• Recommend strategic shifts based on insights and legal industry dynamics

Requirements

• Bachelor’s degree in Marketing, Communications, or related field

• 3–5 years of proven experience in managing paid campaigns (Google, Meta, LinkedIn)

• Strong understanding of SEO, digital analytics, and content marketing

• Exceptional verbal and written communication skills

• Experience working with or knowledge of PR agencies

• Prior experience in a service-driven industry (law, finance, consulting) is a plus

• Detail-oriented with a data-driven mindset

• Ability to work independently and manage multiple projects

• Understanding of legal terminologies and compliance in marketing