Digital Marketing Executive

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Role Overview:

Digital Marketing Executive

Key Responsibilities:

• Digital Campaign Management:

  Plan, execute, and manage paid advertising campaigns across platforms like Google, Facebook, and Instagram. Ensure optimal performance in terms of CTR, CPC, conversions, and return on ad spend (ROAS).

• SEO & SEM:

  Optimize website content for search engines to improve keyword rankings and drive organic traffic. Manage and monitor search engine marketing campaigns to achieve measurable growth.

• Content Creation:

  Develop and curate engaging content for various digital platforms including blogs, landing pages, social media, and video scripts. Focus on enhancing user engagement metrics such as likes, shares, comments, and time on page.

• Social Media Management:

  Oversee daily posting, audience interaction, and content strategy across major platforms like Meta (Facebook & Instagram), LinkedIn, and others. Drive growth in followers, brand visibility, and engagement rates.

• Google Ads Management:

  Set up, optimize, and monitor Google Ads campaigns across Search, Display, YouTube, and Remarketing. Ensure quality lead generation and maintain target CPL and conversion rates.

• Marketing Automation:

  Utilize tools like HubSpot, Zoho, or Mailchimp to build and manage automation workflows, drip campaigns, and lead nurturing sequences. Focus on reducing conversion time and improving campaign efficiency.

Qualifications:

• Bachelor’s degree in Marketing or a related field

• Minimum 1 year of experience in Digital Marketing. Relevant experience in handling EdTech platforms is a plus.

• Hands-on experience with tools such as Google Ads, Meta Ads Manager, Google Analytics, SEO tools, and automation platforms (HubSpot, Mailchimp, Zoho, etc.)

• Strong analytical, communication, and content development skills

• Ability to work in a fast-paced, collaborative environment

Join our team and be part of a growing digital marketing ecosystem focused on innovation, performance, and impact.

Team CC