82 Clevertap Jobs - Page 2

Role & responsibilities Support in running Retention marketing campaigns across WhatsApp, SMS, RCS, Email, and in-app notifications to keep users engaged. Work with the creative team to come up with ideas for messages, visuals, and hooks that can grab users' attention. Help in maintaining trackers and dashboards using Google Sheets or other data visualisation tools. Assist in setting up A/B tests (trying two versions of a message) and reviewing results to understand what works better. Work with data team to ensure campaigns are well-organized and reach the right users, using clean and properly tagged data. Good to have skills: Experience or knowledge of Clevertap Required Skills & Qualifications: Pursuing or recently completed an MBA degree in Marketing, Business Administration, or related field or diploma in these fields, Strong verbal and written communication skills, Good analytical and problem-solving ability, Beginner to intermediate level Excel & Google Sheet, A user-centric mindset and keen attention to detail. Internship Duration - 6 months

Job Title: Manager - Retention & Engagement Experience: 3-5 years Job location: Pune Key Responsibilities & Key Requirements Key Responsibilities: Retention Strategy: Define and implement strategies to retain users and reduce churn across cohorts. Engagement Campaigns: Lead end-to-end campaign planning (emails, push, in-app, SMS) using marketing automation tools like MoEngage/Clevertap. Cross-sell & Upsell: Collaborate with product, risk, and analytics teams to identify upsell and cross-sell opportunities across Fibes financial products. Business Ownership: Own growth KPIs for the Repeat PL businesscustomer reactivation, revenue from base, NPS, etc. Data-led Decisions: Use internal data, Behavioral trends, and external competition insights to identify high-intent customers and improve LTV. Collaboration: Work closely with Product, Risk, Collections, Analytics, and Tech teams to drive execution on lifecycle journeys and business experiments. Key Requirements: 35 years of relevant experience in lifecycle marketing / retention / CRM / growth / digital marketing (preferably in fintech, BFSI, or consumer-tech). Strong understanding of personal loan customer behavior and lifecycle management. Hands-on experience with CRM platforms like MoEngage, Clevertap, Netcore, etc. Proficient in data analyticsSQL basics, Excel, cohort analysis, funnel drop-offs. Strong business ownership mindset, ability to solve problems independently. Excellent communication and stakeholder management skills. Exposure to A/B testing, segmentation, and growth experiments is a plus.

About Phenom: Phenom People is the leader in Talent Experience Marketing (TXM for short.) Were an early-stage startup on a mission to fundamentally transform how companies acquire talent. As a category creator, our goals are two-fold: to educate talent acquisition and HR leaders on the benefits of TXM and to help solve their recruiting pain points. Job Summary: We’re looking for a talented Marketing Campaign Specialist to join our phenomenal company! In this role, you will support the execution of multi-channel campaigns, with a strong focus on email marketing and lead nurture campaigns – all built within our Marketing tech stack. This position will work within the Phenom marketing demand generation team and collaborate closely with Content, Creative, and Product marketing teams to help build and deliver our daily campaigns. This is an ideal opportunity for someone who is detail-oriented, tech-savvy, and eager to deepen their marketing skills on a team that’s supporting multiple targeted campaigns. What you've to do: Set up, build, and test marketing campaign assets, such as emails and landing pages, using Hubspot and Salesforce Collaborate closely with our Content and Creative teams to support campaign initiatives Create and maintain workflows for lead nurturing Perform audience segmentation and list management to ensure precise targeting Monitor campaign results, report on email performance, and provide recommendations to optimize based on results Stay up-to-date on marketing tech and automation trends to maximize existing tools and enhance impact Work Experience What you have done: 5-7 years with Salesforce and Hubspot experience (including demonstrated success in optimizing campaigns, automation, and reporting) Detail-oriented, with expertise in building and formatting emails and landing pages Basic HTML/CSS knowledge for email and content optimizations Able to create, review, and build complex contact and email lists in Hubspot Demonstrated success in building and executing email marketing campaigns Excellent communication, time management, and detail-oriented skills Organized and able to work on a variety of projects at one time Learned to love and thrive in chaotic-paced, highly collaborative environments Demonstrated that running through walls to overcome challenges and blockers is fun, exciting, and expected of themselves and their teammates An innate drive to be curious, learn, and apply those learnings in their day-to-day Passionate about being hands-on in their contribution and team execution 5+ years of B2B demand generation experience, including SaaS Proven track record of executing and optimizing complex, multi-channel campaign environments Benefits We want you to be your best self and to pursue your passions! Health and wellness benefits/programs to support holistic employee health Flexible hours and working schedules, as well as parental leave for new parents Growing organization with career pathing and development opportunities Tons of perks and extras in every location for all Phenoms! Diversity, Equity, & Inclusion Our commitment to diversity runs deep! Diversity is essential to building phenomenal teams, products, and customer experiences. Phenom is proud to be an equal opportunity employer taking collective action to build a more inclusive environment where every candidate and employee feels welcomed. We recognize there is more to be done. Our teams are committed to continuous improvement until these powerful ideas are ingrained in our culture for Phenom and employers everywhere!

Responsibilities: Primary job is to coordinate with product, compliance and engineering teams to ensure smooth functioning of all CRM channels - PN, sms, VMN, email, Push, RCS, in-app banners & WhatsApp campaigns. Own the business relation with channel partners for PhonePe platforms - PhonePe, Share.Market, Indus Appstore & Pincode Benchmark our capabilities and performance against third party tools and companies globally and share learnings with internal teams Collaborate with product development teams to chart a product roadmap in line with business expectations Work on automating repetitive campaigns with tech ops and CRM ops team. Design workflows, triggers, and alerts to minimize manual tasks Develop and present reports on merchandising and CRM performance to stakeholders. Track and measure campaign effectiveness to maximize ROI, delivery & conversions Collaborate with cross-functional teams to create targeted marketing campaigns and promotions Required Experience & Skill set: Engineering/MBA degree from a Tier 1/2 college Proven experience (3+ years) in CRM (or related field such as Martech) in a consumer tech company Should have worked on one of the CRM platforms like Clevertap, Moengage etc. Basic understanding of how data engineering, analytical queries & product teams work in a tech company is a must. Strong analytical ability and logical reasoning Proficiency in Excel, Google Sheets, Slides, and Docs. PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles) Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog. Life at PhonePe PhonePe in the news

We are looking for a highly skilled and experienced Manager - Digital Marketing to join our team in Mumbai. The ideal candidate will have 2-4 years of experience in digital marketing, preferably with hands-on experience in managing omnichannel platform clustering from a campaign execution perspective. Roles and Responsibility Understand requirements, implement, and oversee all aspects of omnichannel targeted digital campaigns. Plan and orchestrate customer journeys across business verticals. Continuously improve personalized communication and create frameworks for omnichannel, real-time communication, and nudges. Prepare and present reports on marketing campaigns'' overall performance. Analyze performance data, identify patterns, and plan for scaling campaigns. Evaluate KPIs affecting target audiences and build an understanding of how they engage with different types of campaigns. Execute ABM campaigns with tight coordination with AEs and SDRs. Job Bachelor''s degree in Marketing or Technology. 2-4 years of experience in a hands-on digital marketing position, preferably for a product/omni channel agency. In-depth knowledge of various digital marketing platforms and best practices. Excellent analytical abilities to measure and optimize campaigns for performance. Adaptability to changing environments, willingness to learn, and the ability to work well with cross-functional teams across geographies. Up-to-date knowledge of the latest trends and technologies in digital marketing. End-to-end campaign execution experience, marketing experience preferred. Understanding Web Analytics, SaaS Business Metrics, and hands-on CRM knowledge will make the learning curve shorter. Strong understanding of digital marketing concepts, including email/SMS/PN/IVR operations, automation, customer retention, and activation. Experience working with Salesforce marketing cloud/Resulticks/Clevertap, along with management of domains and other technical implementation. Proficiency in analytic tools such as Adobe Analytics and Google Analytics. Additional Info The number of positions available is 1.

About the Role We're looking for a proactive and detail-oriented Retention Marketing Specialist to lead customer lifecycle engagement strategies and enhance retention through targeted, data-driven marketing. This role focuses on multi-channel executionincluding WhatsApp, email, SMS, push notifications, and in-app communicationswith a strong emphasis on campaign automation, performance analysis, and personalized customer journeys and product understanding. Key Responsibilities Develop and execute app and web-based retention campaigns across WhatsApp, email, SMS/RCS, push notifications, and in-app channels. Plan, manage, and optimize full-funnel customer engagement campaigns with a focus on user retention and reactivation. Build, deploy, and analyze communication campaigns, ensuring high deliverability and compliance with platform-specific guidelines. Design end-to-end WhatsApp journeys and chatbot flows tailored to specific customer segments. Develop dynamic and interactive content and creatives that align with compliance requirements and brand guidelines. Setup, manage, and optimize automated journeys using platforms such as CleverTap or MoEngage. Requirements 25 years of experience in digital marketing, with a focus on retention, CRM, or remarketing. Proven expertise in WhatsApp, email, SMS, push notifications, and in-app messaging. Practical experience using CleverTap, MoEngage, or similar retention marketing platforms. Familiarity with communication platforms like GupShup, mTalkz, hello.ai, etc. Strong analytical and data interpretation skills, including knowledge of retention and performance metrics.

Hello, Urgent job openings for Associate Product Manager @ AI Palette part of GlobalData(Bengaluru) Job Description given below please go through to understand the requirement. if requirement is matching to your profile & interested to apply please share your updated resume @ mail id (m.salim@globaldata.com). Mention Subject Line :- Applying for Associate Product Manager @ GlobalData(Bengaluru) Share your details in the mail :- Your Full Name : Mobile # : Qualification : Company Name : Designation : Total Work Experience Years : Current CTC : Expected CTC : Notice Period : Current Location : Do you have experience working on any product analytics tool like Amplitude, Mixpanel? Do you have experience of working in product management team in any capacity? Have you worked in a B2B SaaS company? Do you have a basic understanding of Ai Concepts? Job Description Associate Product Manager Location: Bangalore Role Overview We are seeking a motivated and detail-oriented Associate Product Manager with 1 to 3 years of experience to join our dynamic team. This role requires working closely with cross-functional stakeholders to shape and deliver innovative product solutions that drive business impact. Key Responsibilities Lead end-to-end product development from ideation and requirement gathering to launch Collaborate effectively with senior leadership, AI-steer committees, and cross-functional teams including Engineering, Design, Sales, and Marketing Draft clear Product Requirement Documents (PRDs), user stories, and prototypes to communicate product vision and specifications Conduct detailed market and competitor research to inform product decisions and maintain competitive advantage Utilize product analytics tools such as Amplitude, CleverTap, or Mixpanel to monitor user behavior and drive data-informed decisions Continuously track product performance, identify improvement opportunities, and implement measures to boost user adoption and satisfaction Address and resolve customer queries and feedback with a customer-centric approach Stay abreast of industry trends, emerging technologies, AI advancements, and best practices in product management and UX/UI design Qualifications Bachelors degree in computer science, Engineering, or a related technical discipline; an MBA/PGDM or specialized certification in Product Management is preferred Minimum 1 year of experience in Product Management, preferably in B2B SaaS companies or AI-driven startups Exposure to product analytics tools like Amplitude, CleverTap, or Mixpanel Experience with AI technologies, Large Language Models (LLMs), and Agents/Copilots/GPTs is a strong advantage Understanding of UX/UI principles with the ability to collaborate closely with design teams to deliver user-friendly solutions Thanks & Regards, Salim (Human Resources)

Hello, Truecaller is calling you from Bangalore, India! Ready to pick up Our goal is to make communication smarter, safer, and more efficient, all while building trust everywhere We're all about bringing you smart services with a big social impact, keeping you safe from fraud, harassment, scam calls or messages, so you can focus on the conversations that matter Top 20 most downloaded apps globally, and worlds #1 caller ID and spam-blocking service for Android and iOS, with extensive AI capabilities, with more than 450 million active users per month Founded in 2009, listed on Nasdaq OMX Stockholm and is categorized as a Large Cap Our focus on innovation, operational excellence, sustainable growth, and collaboration has resulted in consistently high rofitability and strong EBITDA margins A team of 400 people from ~35 different nationalities spread across our headquarters in Stockholm and offices in Bangalore, Mumbai, Gurgaon and Tel Aviv with high ambitions We at Growth team, focus on building and shaping the brand and our products, identifying new opportunities and growing active users and their love and loyalty towards the brand The vision for Truecaller is to build trust by making communication more safe and efficient As an CRM Associate ,you will be responsible for managing Truecallers CRM channels ensuring the company can make the most out of marketing opportunities it offers to help propel the companys growth This is a massive role and will directly impact over 200 million users on a daily basis What You Bring In 2+ years of work experience with direct and digital marketing ideally in a mobile industry Experience with CRM tools such as Clevertap, MoEngage, Webengage etc Strong background in customer acquisition, re-engagement and retention strategies Proven track record of working with global CRM campaigns, including using newsletters, notifications and text messages Excellent coordination and task management skills Great attention to detail and analytical skills Comfortable with working with challenging tasks under tight deadlines Loads of energy and ambition You will be working closely together with our Commercial & Growth Engineering teams; Marketing Managers, Advertising Managers, Customer Suppor The Impact You Will Create Oversee direct communications with customers using CRM channels In coordination with the product, growth engineering and marketing teams conceptualize, develop and execute regular campaigns to activate, engage and upgrade users Manage and maintain marketing communication tools including In-App Notifications, Email Newsletter, Text Messages, etc Work alongside the engineering teams to ensure that CRM systems are fit for purpose and enables effective execution of marketing and communication strategy Create regular reports and analysis of the effectiveness and impact of the CRM platform and work on improving the efficacy of our communication Coordinate translations, execution and analysis of global campaign rollout Use data driven insights to come up with new strategies and ideas to grow users in new markets and also increase loyalty and engagement of existing users It Would Be Great If You Also Have Knowledge of marketing automation tools like Hubspot, Salesforce, etc are good to have but not mandatory Working knowledge of data analytics tools like FB Analytics, Google Analytics, etc Life at Truecaller Behind the code: https://www instagram com/lifeattruecaller/ Sounds like your dream job We will fill the position as soon as we find the right candidate, so please send your application as soon as possible As part of the recruitment process, we will conduct a background check This position is based in Bangalore, India We only accept applications in English What We Offer A smart, talented and agile team: An international team where ~35 nationalities are working together in several locations and time zones with a learning, sharing and fun environment A great compensation package: Competitive salary, 30 days of paid vacation, flexible working hours, private health insurance, parental leave, telephone bill reimbursement, Udemy membership to keep learning and improving and Wellness allowance Great tech tools: Pick the computer and phone that you fancy the most within our budget ranges Office life: We strongly believe in the in-person collaboration and follow an office-first approach while offering some flexibility Enjoy your days with great colleagues with loads of good stuff to learn from, daily lunch and breakfast and a wide range of healthy snacks and beverages In addition, every now and then check out the playroom for a fun break or join our exciting parties and or team activities such as Lab days, sports meetups etc There something for everyone! Come as you are: Truecaller is diverse, equal and inclusive We need a wide variety of backgrounds, perspectives, beliefs and experiences in order to keep building our great products No matter where you are based, which language you speak, your accent, race, religion, color, nationality, gender, sexual orientation, age, marital status, etc All those things make you who you are, and thats why we would love to meet you Job info Location Bengaluru, Karnataka, India Category Marketing Team User Growth Posted today

Job Description: CRM Analyst/Growth Associate - New Product Initiatives About Lokal Access & Empowerment for Bharat through AI and Local Language Internet Lokal is Indias largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns. Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platformconnecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to: Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more) Dostt – Make new friends through voice chats, games, and real, authentic conversations Eaze – A safe space to explore emotional well-being via community-driven support AstroLokal – Instant access to trusted astrologers through audio and chat And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants Role: CRM Analyst - New Product Initiatives Location: Bengaluru Key Responsibilities: Customer Insights and Segmentation: Analyze customer behavior and engagement patterns across Lokal’s suite of apps. Segment the customer base effectively to deliver personalized and targeted communication. CRM Campaign Execution: Craft engaging, localized, and AI-assisted notification copy tailored to diverse user groups. Execute and manage communication campaigns through MoEngage/CleverTap. A/B Testing and Optimization: Develop and run robust A/B tests on CRM platforms to identify messaging and notification strategies that drive optimal engagement. Analyze test results to determine effective strategies and scale successful campaigns to broader audiences. Performance Metrics & Reporting: Own and consistently meet targets for CTR, conversions, engagement, and retention metrics. Provide clear, insightful reports and actionable recommendations to the product and marketing teams. Collaboration: Work closely with product, analytics, marketing, and technology teams to align CRM activities with overall business goals and new product launches. Qualifications & Skills: Bachelor’s degree or equivalent experience. 1-3 years experience in CRM, email marketing, or mobile notification management, preferably within consumer technology or mobile apps. Proficiency with MoEngage, CleverTap, or similar CRM automation tools. Demonstrable experience with A/B testing, data-driven decision-making, and analytical thinking. Excellent communication skills, with an ability to write clear and compelling copy. Familiarity with AI-based writing tools and comfort in leveraging AI for optimizing messaging. Passionate about enhancing user engagement through data-driven CRM strategies. Why Join Lokal: Work with a fast-growing, impact-driven company empowering millions in Bharat. Collaborate with experienced IIT alumni and industry leaders. Opportunity to directly influence user engagement and growth through innovative CRM strategies. Be part of a dynamic, supportive, and innovation-focused team culture. If you are passionate about user engagement, data-driven marketing, and making a meaningful difference for Bharat, we look forward to hearing from you!

CRM Executive India, Delhi NCR ABOUT TIDE At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting. Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees. Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money. ABOUT THE ROLE As a data-driven CRM Marketing Executive, youll be working on driving usage and activation of users through effective automated, personalized and segmented marketing. You’ll use data & analytics to develop a test & learn plan to target our members with the right content at the right time, building segmentation and messaging strategies based on lifecycle, member behavior, product uptake and more. You will help develop the existing CRM strategy, with a strong focus on driving the all important metrics through automation and personalization, working closely with product, content, BI and other Marketing team members. You will work in a team of passionate marketers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love. Some of the things you’ll be doing: Building and optimising key customer journeys for onboarding and activation Developing and managing a CRM test-and-learn pipeline across multiple channels including in-app, push notification , email & SMS. Managing campaigns end-to-end, including ideation, execution, analysis and optimisation. Maintain and publish dashboards/reports at a channel, cohort, or campaign level. Analytically using data to define, build and maintain segments. Developing and implementing new CRM automation and personalisation solutions. Work closely with the rest of the Marketing team as well as a number of other cross-business stakeholders. Continuously look for optimisations and new ideas to develop engagement marketing opportunities. WHAT WE ARE LOOKING FOR: 2 to 4 years of hands-on experience in Campaign management/ Retention Marketing using platforms like Iterable, MoEngage, WebEngage, CleverTap, etc. You have experience in segmentation and targeting. You may have worked in Credit, start-ups, finance services or tech space. You have experience handling large amounts of data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights. You have A/B and MVT testing experience. You have strong communication and reporting skills and are able to work well in partnership with technical and non-technical team members. You have the ability to handle multiple projects and adapt to changing priorities. You have experience working in a subscription and/or app-based business. You have an understanding of HTML, CSS and SQL. WHAT YOU'LL GET IN RETURN: Competitive salary Self & Family Health Insurance Term & Life Insurance OPD Benefits Mental wellbeing through Plumm Learning & Development Budget 15 days of Privilege leaves 12 days of Casual leaves 12 days of Sick leaves 3 paid days off for volunteering or L&D activities TIDE IS A PLACE FOR EVERYONE At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard. Preferred candidate profile

About the Role We are looking for a creative, analytical, and result-oriented CRM Executive/ Senior Executive to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users The ideal candidate should have experience in driving customer engagement across channels like Email, Push Notifications, WhatsApp, and SMS and have used tools like Moengage, CleverTap etc. You need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities - Lead the CRM marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions Requirements - Min 1+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience in CRM marketing tools such as Clevertap, MoEngage, Airship, etc. - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking.

About The Role. We are looking for a creative, analytical, and result-oriented CRM Executive/ Senior Executive to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users. The ideal candidate should have experience in driving customer engagement across channels like Email, Push Notifications, WhatsApp, and SMS and have used tools like Moengage, CleverTap etc. You need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity.. Responsibilities. Lead the CRM marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals.. Design and execute strategies for New User Acquisition as well as user retention.. Design and execute the CLM journeys to improve conversions, subscription renewals. Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users. Develop co-branded marketing strategies with our content partners to showcase success and milestones.. Directing, planning, and assisting creative production with budget management.. Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions. Requirements. Min 1+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management. Experience in CRM marketing tools such as Clevertap, MoEngage, Airship, etc.. Experience building, executing, and scaling cross-functional marketing programs. Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics. Consumer tech start-up background preferred. Past experience with marketing to international customers is a big plus. Solid understanding of consumer messaging and brand reputation.. Strong interpersonal/communication skills and a high level of strategic thinking..

Overview We are seeking a seasoned and strategic Delivery Lead with 14+ years of experience to lead the implementation and successful delivery of Real-Time Decisioning solutions across enterprise clients. This role is ideal for a leader who can manage large-scale programs, align cross-functional teams, and deliver intelligent, contextual customer engagement strategies using modern MarTech and decisioning platforms. Responsibilities Program & Delivery Management Lead end-to-end delivery of real-time decisioning programs across multiple workstreams and stakeholder groups. Own project planning, resource allocation, risk management, and client communication for timely and quality delivery. Oversee solution design, development, testing, and rollout phases, ensuring adherence to enterprise standards and best practices. Drive governance, compliance, and audit readiness in all deliverables. Stakeholder & Team Leadership Act as the primary point of contact for business sponsors, product owners, and leadership teams. Collaborate with cross-functional teams including business analysts, architects, developers, QA, and operations. Build and manage high-performing teams provide mentoring, coaching, and performance management. Ensure ongoing stakeholder alignment, clear communication, and value realization. Functional & Technical Oversight Oversee solution implementation on leading Real-Time Decisioning platforms such as: Salesforce Marketing Cloud Personalization / Interaction Studio / Einstein Personalization CleverTap Ensure the solution enables real-time decisioning, next-best-action frameworks, customer segmentation, and personalization across channels. Ensure tight integration with CRM, CDP, campaign systems, and data layers. Agile & Delivery Excellence Promote Agile best practices, DevOps enablement, and continuous improvement across teams. Use tools like Jira, Confluence, and Azure DevOps to manage delivery pipelines and backlogs. Monitor KPIs, delivery metrics, and drive retrospectives to improve velocity and quality. Qualifications 14+ years of experience in IT/MarTech delivery, including 4+ years in real-time decisioning or personalization platforms. Proven track record of managing complex, multi-stream enterprise programs. Strong understanding of MarTech ecosystems, customer data platforms, personalization, and real-time marketing strategies. Experience in Agile/Hybrid delivery models with proficiency in Jira and delivery tools. Excellent leadership, communication, and stakeholder management skills. Hands-on or oversight experience with decisioning tools such as Salesforce Personalization, or CleverTap, etc. Familiarity with cloud platforms (AWS, Azure, GCP)

Hello, Urgent job openings for Associate Product Manager @ GlobalData(Bengaluru) Job Description given below please go through to understand the requirement. if requirement is matching to your profile & interested to apply please share your updated resume @ mail id (m.salim@globaldata.com). Mention Subject Line :- Applying for Associate Product Manager @ GlobalData(Bengaluru) Share your details in the mail :- Your Full Name : Mobile # : Qualification : Company Name : Designation : Total Work Experience Years : Work Experience matching to the job criteria : Team/Project size handled : Current CTC : Expected CTC : Notice Period : Current Location : Job Description Associate Product Manager Location: Bangalore Role Overview We are seeking a motivated and detail-oriented Product Manager with 13 years of experience to join our dynamic team. This role requires working closely with cross-functional stakeholders to shape and deliver innovative product solutions that drive business impact. Key Responsibilities Lead end-to-end product development from ideation and requirement gathering to launch Collaborate effectively with senior leadership, AI-steer committees, and cross-functional teams including Engineering, Design, Sales, and Marketing Draft clear Product Requirement Documents (PRDs), user stories, and prototypes to communicate product vision and specifications Conduct detailed market and competitor research to inform product decisions and maintain competitive advantage Utilize product analytics tools such as Amplitude, CleverTap, or Mixpanel to monitor user behavior and drive data-informed decisions Continuously track product performance, identify improvement opportunities, and implement measures to boost user adoption and satisfaction Address and resolve customer queries and feedback with a customer-centric approach Stay abreast of industry trends, emerging technologies, AI advancements, and best practices in product management and UX/UI design Qualifications Bachelors degree in computer science, Engineering, or a related technical discipline; an MBA/PGDM or specialized certification in Product Management is preferred Minimum 1 year of experience in Product Management, preferably in B2B SaaS companies or AI-driven startups Exposure to product analytics tools like Amplitude, CleverTap, or Mixpanel Experience with AI technologies, Large Language Models (LLMs), and Agents/Copilots/GPTs is a strong advantage Understanding of UX/UI principles with the ability to collaborate closely with design teams to deliver user-friendly solutions Thanks & Regards, Salim (Human Resources)

Hello Candidate, Greetings From Hungry Bird IT Consulting services Pvt Ltd. we are hiring for Lifecycle Marketing Specialist for our client Location: Remote/Hybrid (as applicable) Experience: 2 - 5 Years Salary: As per industry standards Industry: Mobile Gaming / Digital Marketing / Mobile Apps Functional Area: Marketing / Advertising / MR / PR Role Category: Digital Marketing Employment Type: Full Time, Permanent Notice Period : Immediate to 10 days Job Description : Our client is seeking a Lifecycle Marketing Specialist who is passionate about crafting customer journeys and driving user engagement through data-driven marketing strategies. The selected candidate will be responsible for executing retention and monetization campaigns across email, push notifications, and in-app messaging for a portfolio of gaming and mobile app clients. Responsibilities: Develop and execute lifecycle marketing strategies to drive user engagement, retention, and monetization across Growth Vader's portfolio of clients. Design and implement personalized and targeted campaigns across various channels, including email, push notifications, and in-app messaging. Segment and target user cohorts based on behavioral and demographic data to deliver relevant and timely messages. Optimize lifecycle marketing campaigns for key performance metrics, including retention rate, churn rate, and lifetime value. Collaborate with cross-functional teams, including product, analytics, and user acquisition, to align lifecycle marketing initiatives with overall business goals. Monitor and analyze campaign performance to identify trends, insights, and opportunities for optimization. Stay up-to-date with industry best practices, trends, and technologies in lifecycle marketing. Requirements: Bachelors degree in marketing, communications, or a related field. Minimum 2 years of experience in lifecycle marketing, preferably in the gaming or mobile app industry. Proven track record of developing and executing successful lifecycle marketing campaigns that drive user engagement and retention. Experience with marketing automation platforms (e.g., Braze, Leanplum, Iterable) and customer relationship management (CRM) systems. Strong analytical skills and experience with data analysis and reporting tools. Excellent communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment. Passion for gaming and mobile entertainment is a plus (Interested candidates can share their CV to aradhana@hungrybird.in or call on 9959417171) Please furnish the below mentioned details that would help us expedite the process. PLEASE MENTION THE RELEVANT POSITION IN THE SUBJECT LINE OF THE EMAIL. Example: KRISHNA, HR MANAGER, 7 YEARS, 20 DAYS NOTICE Name: Position applying for: Total experience: Notice period: Current Salary: Expected Salary: Thanks and Regards Aradhana +91 995941717

About Us: Cureskin is a rapidly growing brand that offers a mobile app-based solution for personalized skin care and dermatology guidance. We are committed to delivering high-quality products to our customers while providing an exceptional user experience. As we continue to expand, we are seeking a CRM Specialist to join our marketing team and enhance our customer engagement strategies. Role Overview: As a CRM Specialist at Cureskin, you will play a crucial role in driving customer engagement, retention, and loyalty through targeted marketing campaigns using the CleverTap platform. You will collaborate with cross-functional teams to execute data-driven marketing strategies that enhance customer experiences and contribute to the brand's growth. Your expertise in CleverTap's capabilities will be instrumental in delivering personalized, timely, and relevant messaging to our customers. Key Responsibilities: CleverTap Campaign Management: Design, develop, and execute CleverTap marketing campaigns across various channels, including push notifications, in-app messaging, emails, SMS, and more. Segmentation and Personalization: Utilize CleverTap's segmentation capabilities to create highly targeted customer segments based on demographics, behaviors, preferences, and purchase history. Automation and Workflows: Set up automated workflows to engage customers at different stages of the customer lifecycle, including onboarding, re-engagement, upsell, and post-purchase follow-ups. A/B Testing and Optimization: Implement A/B tests to continuously improve campaign performance, analyzing results and making data-driven recommendations to enhance engagement and conversion rates. Data Analysis: Monitor and analyze campaign performance metrics, customer behavior, and engagement data to identify trends, opportunities, and areas for improvement. Cross-functional Collaboration: Collaborate with marketing, design, and development teams to ensure consistent messaging and seamless user experiences across all communication touchpoints. CleverTap Platform Expertise: Stay up-to-date with CleverTap's latest features, updates, and best practices, applying this knowledge to enhance the brand's marketing efforts. Reporting and Insights: Generate regular reports and provide insights to management on campaign performance, customer engagement, and retention metrics. Qualifications and Skills: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience). Proven experience (3+ years) as a CleverTap Specialist or similar role, preferably within a D2C brand or e-commerce environment. Proficiency in working with CleverTap or similar marketing automation platforms. Strong understanding of customer segmentation, audience targeting, and personalization strategies. Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions. Experience with A/B testing methodologies and campaign optimization. Excellent written and verbal communication skills. Detail-oriented, with a commitment to delivering high-quality work within deadlines. Collaborative team player with the ability to work cross-functionally in a fast-paced environment. Benefits: Competitive salary and benefits package. Opportunity to work with a dynamic and passionate team. Hands-on experience with a rapidly growing D2C brand. Room for growth and professional development. If you are a driven and creative individual with a passion for leveraging your capabilities to enhance customer engagement and drive business growth, we encourage you to apply and become part of the Cureskin marketing team. Please submit your resume, along with a cover letter detailing your relevant experience and how you would contribute to our brand's success.

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team: Unified Payments Interface is an instant real-time payment system developed by NPCI to facilitate inter-bank transactions through mobile phones. Unified Payments Interface (UPI) Team is directly responsible for growth of UPI transactions at Paytm. About the role This role contribute towards improvement in operational efficiency and campaign performance. Responsibilities Own the execution of product marketing campaigns, partner with content team to maintain a communication calendar for products. Drive business volumes through digital campaigns (SMS/Whatsapp) and targeting right set of prospective customers Work closely with the growth and product managers in shaping the Go-to-market strategy of individual product/features. Execute multi-variate experiments to shape up real-time insights on the consumer behavior, create reporting dashboards to keep the leadership updated with key metrics Track campaign level metrics, efficiency, landings etc. on daily basis Work with the creative teams and external agencies to develop marketing assets to support category requirements. Key 1-3 years relevant experience in a consumer internet company A customer-first approach with an innate curiosity to understand our customers Knowledge and previous working experience of marketing automation and attribution tools such Clevertap, Moengage, Branch, or similar tools. Someone who’s great at executing things, demonstrates curiosity and strives for constant improvement High attention to detail including precise and effective written & verbal communications and proven ability to manage multiple, competing priorities simultaneously Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions, recommendations and drive actions Engineering degree is preferred Why join us We aim at bringing half a billion Indians into the mainstream economy, and everyone working here is striving to achieve that goal. Our success is rooted in our people’s collective energy and unwavering focus on the customers, and that’s how it will always be. We are the largest merchant acquirer in India. Compensation If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It is your opportunity to be a part of the story!

About the Role: We are seeking a skilled CRM Specialist to take ownership of implementing, managing, and optimizing CRM workflows and campaigns within our fast-growing marketplace The ideal candidate will have a robust understanding of CRM tools, with expert proficiency in CleverTap, and a proven track record in enhancing user engagement, retention, and overall customer lifecycle management, Key Responsibilities: Design, implement, and manage comprehensive CRM strategies leveraging CleverTap to drive user retention, engagement, and reactivation Own end-to-end management of CRM flows, including planning, execution, A/B testing, analysis, and optimization Collaborate cross-functionally with product, marketing, sales, and support teams to integrate CRM activities seamlessly across all customer touchpoints Analyze customer journey insights to develop targeted messaging, automated workflows, and personalized experiences Continuously monitor, analyze, and report campaign performance and user behavior metrics to optimize future initiatives Provide expert guidance on CleverTap best practices, new feature implementation, and technical integrations within the marketplace Stay updated with industry trends and recommend innovative approaches to CRM and customer lifecycle management Qualifications & Experience: Minimum 3-5 years experience in CRM, with specific expertise using CleverTap Demonstrable experience in marketplace/e-commerce environments is strongly preferred Solid understanding of customer lifecycle, segmentation, personalization, and automation Proficiency in analytics, data interpretation, and CRM optimization Excellent communication, collaboration, and project management skills Hands-on experience with marketing automation tools, CRM software integrations, and analytics platforms Why Join Us: Opportunity to lead CRM initiatives and directly impact business growth and customer satisfaction Collaborative and fast-paced marketplace environment with innovation-driven culture Competitive salary, benefits, and professional growth opportunities

Overview We are seeking a seasoned and strategic Delivery Lead with 14+ years of experience to lead the implementation and successful delivery of Real-Time Decisioning solutions across enterprise clients. This role is ideal for a leader who can manage large-scale programs, align cross-functional teams, and deliver intelligent, contextual customer engagement strategies using modern MarTech and decisioning platforms. Responsibilities Program & Delivery Management Lead end-to-end delivery of real-time decisioning programs across multiple workstreams and stakeholder groups. Own project planning, resource allocation, risk management, and client communication for timely and quality delivery. Oversee solution design, development, testing, and rollout phases, ensuring adherence to enterprise standards and best practices. Drive governance, compliance, and audit readiness in all deliverables. Stakeholder & Team Leadership Act as the primary point of contact for business sponsors, product owners, and leadership teams. Collaborate with cross-functional teams including business analysts, architects, developers, QA, and operations. Build and manage high-performing teams provide mentoring, coaching, and performance management. Ensure ongoing stakeholder alignment, clear communication, and value realization. Functional & Technical Oversight Oversee solution implementation on leading Real-Time Decisioning platforms such as: Salesforce Marketing Cloud Personalization / Interaction Studio / Einstein Personalization CleverTap Ensure the solution enables real-time decisioning, next-best-action frameworks, customer segmentation, and personalization across channels. Ensure tight integration with CRM, CDP, campaign systems, and data layers. Agile & Delivery Excellence Promote Agile best practices, DevOps enablement, and continuous improvement across teams. Use tools like Jira, Confluence, and Azure DevOps to manage delivery pipelines and backlogs. Monitor KPIs, delivery metrics, and drive retrospectives to improve velocity and quality. Qualifications 14+ years of experience in IT/MarTech delivery, including 4+ years in real-time decisioning or personalization platforms. Proven track record of managing complex, multi-stream enterprise programs. Strong understanding of MarTech ecosystems, customer data platforms, personalization, and real-time marketing strategies. Experience in Agile/Hybrid delivery models with proficiency in Jira and delivery tools. Excellent leadership, communication, and stakeholder management skills. Hands-on or oversight experience with decisioning tools such as Salesforce Personalization, or CleverTap, etc. Familiarity with cloud platforms (AWS, Azure, GCP)

Summary : We are seeking an experienced Assistant CRM Manager to join our CRM department. The ideal candidate will have at least 6 years of experience in CRM and a proven track record of successfully managing customer relationships. Roles and Responsibilities: Manage post-sale customer relationships and collections. Coordinate with banks, NBFCs, legal teams, and other relevant vendors. Focus on providing excellent client service, both pre- and post-sale, to ensure long-term customer retention. Understand the full customer lifecycle from initiation to possession. Ensure a smooth and hassle-free experience for customers in areas like onboarding, registration, and payment follow-up, while delivering prompt and accurate service. Handle NRI customers and ensure their experience is seamless. Possess strong communication and negotiation skills. Prepare daily, weekly, and monthly reports and communicate clearly with leadership. Meet monthly targets for assigned projects. Qualifications :- Bachelor's degree in Marketing, Business, or related field- 6+ years of experience in CRM, - Strong analytical and problem-solving skills- Excellent communication and leadership abilities- Proficiency in CRM software and tools- Experience working in a fast-paced, dynamic environment

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team Unified Payments Interface is an instant real-time payment system developed by NPCI to facilitate inter-bank transactions through mobile phones. Unified Payments Interface (UPI) Team is directly responsible for growth of UPI transactions at Paytm. About the role This role contribute towards improvement in operational efficiency and campaign performance. Responsibilities Own the execution of product marketing campaigns, partner with content team to maintain a communication calendar for products. Drive business volumes through digital campaigns (SMS/Whatsapp) and targeting right set of prospective customers Work closely with the growth and product managers in shaping the Go-to-market strategy of individual product/features. Execute multi-variate experiments to shape up real-time insights on the consumer behavior, create reporting dashboards to keep the leadership updated with key metrics Track campaign level metrics, efficiency, landings etc. on daily basis Work with the creative teams and external agencies to develop marketing assets to support category requirements. Key 1-3 years relevant experience in a consumer internet company A customer-first approach with an innate curiosity to understand our customers Knowledge and previous working experience of marketing automation and attribution tools such Clevertap, Moengage, Branch, or similar tools. Someone who s great at executing things, demonstrates curiosity and strives for constant improvement High attention to detail including precise and effective written & verbal communications and proven ability to manage multiple, competing priorities simultaneously Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions, recommendations and drive actions Engineering degree is preferred Why join us We aim at bringing half a billion Indians into the mainstream economy, and everyone working here is striving to achieve that goal. Our success is rooted in our people s collective energy and unwavering focus on the customers, and that s how it will always be. We are the largest merchant acquirer in India. Compensation If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India s largest digital lending story is brewing here. It is your opportunity to be a part of the story!

About the Role We are looking for a creative, analytical, and result-oriented CRM Executive/ Senior Executive to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users The ideal candidate should have experience in driving customer engagement across channels like Email, Push Notifications, WhatsApp, and SMS and have used tools like Moengage, CleverTap etc. You need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities - Lead the CRM marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions Requirements - Min 1+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience in CRM marketing tools such as Clevertap, MoEngage, Airship, etc. - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking.

Overview We are looking for a strategic and hands-on Architect specializing in Real-Time Decisioning(RTD) to lead the design and implementation of intelligent, data-driven customer engagement solutions. With over 9 years of experience, the ideal candidate will bring deep technical expertise in real-time decision-making platforms and marketing technologies to drive personalization, automation, and optimized customer experiences across digital channels. The main purpose of the role is to provide architectural design governance and technical leadership, develop and deliver customized solutions within the Real Time Decisioning (RTD) platforms to support critical business functions, and meet project Responsibilities Design and implement Real-Time Decisioning initiatives to support next-best-action strategies across web, mobile, email, and contact center touchpoints. Translate business goals into decisioning logic, data models, and integration strategies. Work with RTD Business Analyst, Sector Product Owner, Sector IT, and Marketing teams to transform new requirements into best practice-led technical design. Design and implement real-time personalization use cases using Salesforce Marketing Cloud Personalization(MCP) or Interaction Studio, CleverTap capabilities (triggers, campaigns, decisions, and Einstein). Work directly with stakeholders to design/govern highly usable, scalable, extensible, and maintainable Salesforce solutions. Define and implement data integrations between Salesforce Marketing Cloud, CDP, CRM, and other platforms. Deal with ambiguous problems, take responsibility for finding solutions and drive towards simple solutions to complex problems. Troubleshoot key implementation issues and demonstrate the ability to drive to a successful resolution. Use deep business knowledge of RTD to assist with estimation for major new initiatives. Provide oversight to the development team (up to 5 resources) and ensure sound technical delivery of the product Design and implement complex solutions in the personalization of Mobile Apps and Websites, etc Implement integrations with other systems using SDKs and APIs Contribute to RTD CoE building activities by creating reference architectures, common patterns, data models, and re-usable assets that empower our stakeholders to maximize business value using the breadth of the Salesforce solutions available, also harvesting knowledge from existing implementations. Evangelize and educate internal stakeholders about RTD technologies Qualifications Bachelors degree in IT, Computer Science, or equivalent 9-14 plus years of IT experience with at least 5+ years of experience with Real-time decisioning and personalization tools like Marketing Cloud personalization (MCP) or Interaction Studio, CleverTap, etc Strong understanding of customer data models, behavioural analytics, segmentation, and machine learning models. Experience with APIs, real-time event processing, and data pipelines. Familiarity with cloud environments (AWS, Azure, GCP) and data platforms (e.g., Snowflake, BigQuery). Hands-on experience with rules engines, decision tables, and AI-based recommendations. Excellent problem-solving, communication, and stakeholder management skills. Experience developing customer-facing user interfaces with Lightning Components Agile delivery experience, Self-motivated and creative, Good communication and interpersonal skills Experience in providing technical governance on architectural design and leading a development team in a technical capacity Motivated self-starter, able to change directions quickly when priorities shift and quickly think through problems to design and deliver solutions Passion for technology and for learning

Role Responsibilities: Design and execute CRM campaigns across digital channels Optimize customer journeys for engagement and conversion Collaborate with tech/product teams on platform enhancements Analyze campaign data and report actionable insights Key Deliverables: Multi-channel CRM strategies for Tata CLiQ apps Performance improvements via campaign innovation CRM platform upgrades and data-driven workflows Engagement benchmarks, KPIs, and retention metrics

About Miko? Miko is an AI-powered robotics company creating engaging, educational experiences for kids aged 4 to 8. Founded in 2014 by IIT Bombay graduates, Miko combines robotics and AI to deliver personalized social-emotional learning through its flagship robots, Miko 3 and Miko Mini. Alongside these robots, the Miko App for iOS and Android offers AI-driven features like a reading tutor and story maker, adapting to each childs learning style. It also includes interactive games, shows, music, progress reports, and video calling for parents. With a global presence in the US, UK, Canada, and India, Miko prioritizes privacy and security while transforming learning for families worldwide. About the Role We are looking for a creative, analytical, and result-oriented CRM Executive/ Senior Executive to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Mikos users The ideal candidate should have experience in driving customer engagement across channels like Email, Push Notifications, WhatsApp, and SMS and have used tools like Moengage, CleverTap etc. You need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities Lead the CRM marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. Design and execute strategies for New User Acquisition as well as user retention. Design and execute the CLM journeys to improve conversions, subscription renewals Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users Develop co-branded marketing strategies with our content partners to showcase success and milestones. Directing, planning, and assisting creative production with budget management. Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions Requirements Min 1+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management Experience in CRM marketing tools such as Clevertap, MoEngage, Airship, etc. Experience building, executing, and scaling cross-functional marketing programs Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics Consumer tech start-up background preferred Past experience with marketing to international customers is a big plus Solid understanding of consumer messaging and brand reputation. Strong interpersonal/communication skills and a high level of strategic thinking.