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3.0 - 6.0 years
10 - 16 Lacs
Bengaluru
Hybrid
Hello, Urgent job openings for Associate Product Manager @ GlobalData(Bengaluru) Job Description given below please go through to understand the requirement. if requirement is matching to your profile & interested to apply please share your updated resume @ mail id (m.salim@globaldata.com). Mention Subject Line :- Applying for Associate Product Manager @ GlobalData(Bengaluru) Share your details in the mail :- Your Full Name : Mobile # : Qualification : Company Name : Designation : Total Work Experience Years : Work Experience matching to the job criteria : Team/Project size handled : Current CTC : Expected CTC : Notice Period : Current Location : Job Description Associate Product Manager Location: Bangalore Role Overview We are seeking a motivated and detail-oriented Product Manager with 13 years of experience to join our dynamic team. This role requires working closely with cross-functional stakeholders to shape and deliver innovative product solutions that drive business impact. Key Responsibilities Lead end-to-end product development from ideation and requirement gathering to launch Collaborate effectively with senior leadership, AI-steer committees, and cross-functional teams including Engineering, Design, Sales, and Marketing Draft clear Product Requirement Documents (PRDs), user stories, and prototypes to communicate product vision and specifications Conduct detailed market and competitor research to inform product decisions and maintain competitive advantage Utilize product analytics tools such as Amplitude, CleverTap, or Mixpanel to monitor user behavior and drive data-informed decisions Continuously track product performance, identify improvement opportunities, and implement measures to boost user adoption and satisfaction Address and resolve customer queries and feedback with a customer-centric approach Stay abreast of industry trends, emerging technologies, AI advancements, and best practices in product management and UX/UI design Qualifications Bachelors degree in computer science, Engineering, or a related technical discipline; an MBA/PGDM or specialized certification in Product Management is preferred Minimum 1 year of experience in Product Management, preferably in B2B SaaS companies or AI-driven startups Exposure to product analytics tools like Amplitude, CleverTap, or Mixpanel Experience with AI technologies, Large Language Models (LLMs), and Agents/Copilots/GPTs is a strong advantage Understanding of UX/UI principles with the ability to collaborate closely with design teams to deliver user-friendly solutions Thanks & Regards, Salim (Human Resources)
Posted 4 weeks ago
2.0 - 5.0 years
4 - 9 Lacs
Hyderabad
Remote
Hello Candidate, Greetings From Hungry Bird IT Consulting services Pvt Ltd. we are hiring for Lifecycle Marketing Specialist for our client Location: Remote/Hybrid (as applicable) Experience: 2 - 5 Years Salary: As per industry standards Industry: Mobile Gaming / Digital Marketing / Mobile Apps Functional Area: Marketing / Advertising / MR / PR Role Category: Digital Marketing Employment Type: Full Time, Permanent Notice Period : Immediate to 10 days Job Description : Our client is seeking a Lifecycle Marketing Specialist who is passionate about crafting customer journeys and driving user engagement through data-driven marketing strategies. The selected candidate will be responsible for executing retention and monetization campaigns across email, push notifications, and in-app messaging for a portfolio of gaming and mobile app clients. Responsibilities: Develop and execute lifecycle marketing strategies to drive user engagement, retention, and monetization across Growth Vader's portfolio of clients. Design and implement personalized and targeted campaigns across various channels, including email, push notifications, and in-app messaging. Segment and target user cohorts based on behavioral and demographic data to deliver relevant and timely messages. Optimize lifecycle marketing campaigns for key performance metrics, including retention rate, churn rate, and lifetime value. Collaborate with cross-functional teams, including product, analytics, and user acquisition, to align lifecycle marketing initiatives with overall business goals. Monitor and analyze campaign performance to identify trends, insights, and opportunities for optimization. Stay up-to-date with industry best practices, trends, and technologies in lifecycle marketing. Requirements: Bachelors degree in marketing, communications, or a related field. Minimum 2 years of experience in lifecycle marketing, preferably in the gaming or mobile app industry. Proven track record of developing and executing successful lifecycle marketing campaigns that drive user engagement and retention. Experience with marketing automation platforms (e.g., Braze, Leanplum, Iterable) and customer relationship management (CRM) systems. Strong analytical skills and experience with data analysis and reporting tools. Excellent communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment. Passion for gaming and mobile entertainment is a plus (Interested candidates can share their CV to aradhana@hungrybird.in or call on 9959417171) Please furnish the below mentioned details that would help us expedite the process. PLEASE MENTION THE RELEVANT POSITION IN THE SUBJECT LINE OF THE EMAIL. Example: KRISHNA, HR MANAGER, 7 YEARS, 20 DAYS NOTICE Name: Position applying for: Total experience: Notice period: Current Salary: Expected Salary: Thanks and Regards Aradhana +91 995941717
Posted 4 weeks ago
3.0 - 5.0 years
7 - 11 Lacs
Bengaluru
Remote
About Us: Cureskin is a rapidly growing brand that offers a mobile app-based solution for personalized skin care and dermatology guidance. We are committed to delivering high-quality products to our customers while providing an exceptional user experience. As we continue to expand, we are seeking a CRM Specialist to join our marketing team and enhance our customer engagement strategies. Role Overview: As a CRM Specialist at Cureskin, you will play a crucial role in driving customer engagement, retention, and loyalty through targeted marketing campaigns using the CleverTap platform. You will collaborate with cross-functional teams to execute data-driven marketing strategies that enhance customer experiences and contribute to the brand's growth. Your expertise in CleverTap's capabilities will be instrumental in delivering personalized, timely, and relevant messaging to our customers. Key Responsibilities: CleverTap Campaign Management: Design, develop, and execute CleverTap marketing campaigns across various channels, including push notifications, in-app messaging, emails, SMS, and more. Segmentation and Personalization: Utilize CleverTap's segmentation capabilities to create highly targeted customer segments based on demographics, behaviors, preferences, and purchase history. Automation and Workflows: Set up automated workflows to engage customers at different stages of the customer lifecycle, including onboarding, re-engagement, upsell, and post-purchase follow-ups. A/B Testing and Optimization: Implement A/B tests to continuously improve campaign performance, analyzing results and making data-driven recommendations to enhance engagement and conversion rates. Data Analysis: Monitor and analyze campaign performance metrics, customer behavior, and engagement data to identify trends, opportunities, and areas for improvement. Cross-functional Collaboration: Collaborate with marketing, design, and development teams to ensure consistent messaging and seamless user experiences across all communication touchpoints. CleverTap Platform Expertise: Stay up-to-date with CleverTap's latest features, updates, and best practices, applying this knowledge to enhance the brand's marketing efforts. Reporting and Insights: Generate regular reports and provide insights to management on campaign performance, customer engagement, and retention metrics. Qualifications and Skills: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience). Proven experience (3+ years) as a CleverTap Specialist or similar role, preferably within a D2C brand or e-commerce environment. Proficiency in working with CleverTap or similar marketing automation platforms. Strong understanding of customer segmentation, audience targeting, and personalization strategies. Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions. Experience with A/B testing methodologies and campaign optimization. Excellent written and verbal communication skills. Detail-oriented, with a commitment to delivering high-quality work within deadlines. Collaborative team player with the ability to work cross-functionally in a fast-paced environment. Benefits: Competitive salary and benefits package. Opportunity to work with a dynamic and passionate team. Hands-on experience with a rapidly growing D2C brand. Room for growth and professional development. If you are a driven and creative individual with a passion for leveraging your capabilities to enhance customer engagement and drive business growth, we encourage you to apply and become part of the Cureskin marketing team. Please submit your resume, along with a cover letter detailing your relevant experience and how you would contribute to our brand's success.
Posted 1 month ago
2.0 - 6.0 years
3 - 5 Lacs
Noida
Work from Office
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team: Unified Payments Interface is an instant real-time payment system developed by NPCI to facilitate inter-bank transactions through mobile phones. Unified Payments Interface (UPI) Team is directly responsible for growth of UPI transactions at Paytm. About the role This role contribute towards improvement in operational efficiency and campaign performance. Responsibilities Own the execution of product marketing campaigns, partner with content team to maintain a communication calendar for products. Drive business volumes through digital campaigns (SMS/Whatsapp) and targeting right set of prospective customers Work closely with the growth and product managers in shaping the Go-to-market strategy of individual product/features. Execute multi-variate experiments to shape up real-time insights on the consumer behavior, create reporting dashboards to keep the leadership updated with key metrics Track campaign level metrics, efficiency, landings etc. on daily basis Work with the creative teams and external agencies to develop marketing assets to support category requirements. Key 1-3 years relevant experience in a consumer internet company A customer-first approach with an innate curiosity to understand our customers Knowledge and previous working experience of marketing automation and attribution tools such Clevertap, Moengage, Branch, or similar tools. Someone who’s great at executing things, demonstrates curiosity and strives for constant improvement High attention to detail including precise and effective written & verbal communications and proven ability to manage multiple, competing priorities simultaneously Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions, recommendations and drive actions Engineering degree is preferred Why join us We aim at bringing half a billion Indians into the mainstream economy, and everyone working here is striving to achieve that goal. Our success is rooted in our people’s collective energy and unwavering focus on the customers, and that’s how it will always be. We are the largest merchant acquirer in India. Compensation If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It is your opportunity to be a part of the story!
Posted 1 month ago
1.0 - 3.0 years
2 - 6 Lacs
Gurugram
Work from Office
About the Role: We are seeking a skilled CRM Specialist to take ownership of implementing, managing, and optimizing CRM workflows and campaigns within our fast-growing marketplace The ideal candidate will have a robust understanding of CRM tools, with expert proficiency in CleverTap, and a proven track record in enhancing user engagement, retention, and overall customer lifecycle management, Key Responsibilities: Design, implement, and manage comprehensive CRM strategies leveraging CleverTap to drive user retention, engagement, and reactivation Own end-to-end management of CRM flows, including planning, execution, A/B testing, analysis, and optimization Collaborate cross-functionally with product, marketing, sales, and support teams to integrate CRM activities seamlessly across all customer touchpoints Analyze customer journey insights to develop targeted messaging, automated workflows, and personalized experiences Continuously monitor, analyze, and report campaign performance and user behavior metrics to optimize future initiatives Provide expert guidance on CleverTap best practices, new feature implementation, and technical integrations within the marketplace Stay updated with industry trends and recommend innovative approaches to CRM and customer lifecycle management Qualifications & Experience: Minimum 3-5 years experience in CRM, with specific expertise using CleverTap Demonstrable experience in marketplace/e-commerce environments is strongly preferred Solid understanding of customer lifecycle, segmentation, personalization, and automation Proficiency in analytics, data interpretation, and CRM optimization Excellent communication, collaboration, and project management skills Hands-on experience with marketing automation tools, CRM software integrations, and analytics platforms Why Join Us: Opportunity to lead CRM initiatives and directly impact business growth and customer satisfaction Collaborative and fast-paced marketplace environment with innovation-driven culture Competitive salary, benefits, and professional growth opportunities
Posted 1 month ago
14.0 - 16.0 years
0 Lacs
Hyderabad / Secunderabad, Telangana, Telangana, India
On-site
Overview We are seeking a seasoned and strategic Delivery Lead with 14+ years of experience to lead the implementation and successful delivery of Real-Time Decisioning solutions across enterprise clients. This role is ideal for a leader who can manage large-scale programs, align cross-functional teams, and deliver intelligent, contextual customer engagement strategies using modern MarTech and decisioning platforms. Responsibilities Program & Delivery Management Lead end-to-end delivery of real-time decisioning programs across multiple workstreams and stakeholder groups. Own project planning, resource allocation, risk management, and client communication for timely and quality delivery. Oversee solution design, development, testing, and rollout phases, ensuring adherence to enterprise standards and best practices. Drive governance, compliance, and audit readiness in all deliverables. Stakeholder & Team Leadership Act as the primary point of contact for business sponsors, product owners, and leadership teams. Collaborate with cross-functional teams including business analysts, architects, developers, QA, and operations. Build and manage high-performing teams provide mentoring, coaching, and performance management. Ensure ongoing stakeholder alignment, clear communication, and value realization. Functional & Technical Oversight Oversee solution implementation on leading Real-Time Decisioning platforms such as: Salesforce Marketing Cloud Personalization / Interaction Studio / Einstein Personalization CleverTap Ensure the solution enables real-time decisioning, next-best-action frameworks, customer segmentation, and personalization across channels. Ensure tight integration with CRM, CDP, campaign systems, and data layers. Agile & Delivery Excellence Promote Agile best practices, DevOps enablement, and continuous improvement across teams. Use tools like Jira, Confluence, and Azure DevOps to manage delivery pipelines and backlogs. Monitor KPIs, delivery metrics, and drive retrospectives to improve velocity and quality. Qualifications 14+ years of experience in IT/MarTech delivery, including 4+ years in real-time decisioning or personalization platforms. Proven track record of managing complex, multi-stream enterprise programs. Strong understanding of MarTech ecosystems, customer data platforms, personalization, and real-time marketing strategies. Experience in Agile/Hybrid delivery models with proficiency in Jira and delivery tools. Excellent leadership, communication, and stakeholder management skills. Hands-on or oversight experience with decisioning tools such as Salesforce Personalization, or CleverTap, etc. Familiarity with cloud platforms (AWS, Azure, GCP)
Posted 1 month ago
6.0 - 10.0 years
4 - 6 Lacs
Bengaluru
Work from Office
Summary : We are seeking an experienced Assistant CRM Manager to join our CRM department. The ideal candidate will have at least 6 years of experience in CRM and a proven track record of successfully managing customer relationships. Roles and Responsibilities: Manage post-sale customer relationships and collections. Coordinate with banks, NBFCs, legal teams, and other relevant vendors. Focus on providing excellent client service, both pre- and post-sale, to ensure long-term customer retention. Understand the full customer lifecycle from initiation to possession. Ensure a smooth and hassle-free experience for customers in areas like onboarding, registration, and payment follow-up, while delivering prompt and accurate service. Handle NRI customers and ensure their experience is seamless. Possess strong communication and negotiation skills. Prepare daily, weekly, and monthly reports and communicate clearly with leadership. Meet monthly targets for assigned projects. Qualifications :- Bachelor's degree in Marketing, Business, or related field- 6+ years of experience in CRM, - Strong analytical and problem-solving skills- Excellent communication and leadership abilities- Proficiency in CRM software and tools- Experience working in a fast-paced, dynamic environment
Posted 1 month ago
1.0 - 3.0 years
3 - 5 Lacs
Noida
Work from Office
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team Unified Payments Interface is an instant real-time payment system developed by NPCI to facilitate inter-bank transactions through mobile phones. Unified Payments Interface (UPI) Team is directly responsible for growth of UPI transactions at Paytm. About the role This role contribute towards improvement in operational efficiency and campaign performance. Responsibilities Own the execution of product marketing campaigns, partner with content team to maintain a communication calendar for products. Drive business volumes through digital campaigns (SMS/Whatsapp) and targeting right set of prospective customers Work closely with the growth and product managers in shaping the Go-to-market strategy of individual product/features. Execute multi-variate experiments to shape up real-time insights on the consumer behavior, create reporting dashboards to keep the leadership updated with key metrics Track campaign level metrics, efficiency, landings etc. on daily basis Work with the creative teams and external agencies to develop marketing assets to support category requirements. Key 1-3 years relevant experience in a consumer internet company A customer-first approach with an innate curiosity to understand our customers Knowledge and previous working experience of marketing automation and attribution tools such Clevertap, Moengage, Branch, or similar tools. Someone who s great at executing things, demonstrates curiosity and strives for constant improvement High attention to detail including precise and effective written & verbal communications and proven ability to manage multiple, competing priorities simultaneously Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions, recommendations and drive actions Engineering degree is preferred Why join us We aim at bringing half a billion Indians into the mainstream economy, and everyone working here is striving to achieve that goal. Our success is rooted in our people s collective energy and unwavering focus on the customers, and that s how it will always be. We are the largest merchant acquirer in India. Compensation If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India s largest digital lending story is brewing here. It is your opportunity to be a part of the story!
Posted 1 month ago
1.0 - 5.0 years
8 - 14 Lacs
Mumbai
Work from Office
About the Role We are looking for a creative, analytical, and result-oriented CRM Executive/ Senior Executive to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users The ideal candidate should have experience in driving customer engagement across channels like Email, Push Notifications, WhatsApp, and SMS and have used tools like Moengage, CleverTap etc. You need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities - Lead the CRM marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions Requirements - Min 1+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience in CRM marketing tools such as Clevertap, MoEngage, Airship, etc. - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking.
Posted 1 month ago
9.0 - 14.0 years
11 - 16 Lacs
Hyderabad
Work from Office
Overview We are looking for a strategic and hands-on Architect specializing in Real-Time Decisioning(RTD) to lead the design and implementation of intelligent, data-driven customer engagement solutions. With over 9 years of experience, the ideal candidate will bring deep technical expertise in real-time decision-making platforms and marketing technologies to drive personalization, automation, and optimized customer experiences across digital channels. The main purpose of the role is to provide architectural design governance and technical leadership, develop and deliver customized solutions within the Real Time Decisioning (RTD) platforms to support critical business functions, and meet project Responsibilities Design and implement Real-Time Decisioning initiatives to support next-best-action strategies across web, mobile, email, and contact center touchpoints. Translate business goals into decisioning logic, data models, and integration strategies. Work with RTD Business Analyst, Sector Product Owner, Sector IT, and Marketing teams to transform new requirements into best practice-led technical design. Design and implement real-time personalization use cases using Salesforce Marketing Cloud Personalization(MCP) or Interaction Studio, CleverTap capabilities (triggers, campaigns, decisions, and Einstein). Work directly with stakeholders to design/govern highly usable, scalable, extensible, and maintainable Salesforce solutions. Define and implement data integrations between Salesforce Marketing Cloud, CDP, CRM, and other platforms. Deal with ambiguous problems, take responsibility for finding solutions and drive towards simple solutions to complex problems. Troubleshoot key implementation issues and demonstrate the ability to drive to a successful resolution. Use deep business knowledge of RTD to assist with estimation for major new initiatives. Provide oversight to the development team (up to 5 resources) and ensure sound technical delivery of the product Design and implement complex solutions in the personalization of Mobile Apps and Websites, etc Implement integrations with other systems using SDKs and APIs Contribute to RTD CoE building activities by creating reference architectures, common patterns, data models, and re-usable assets that empower our stakeholders to maximize business value using the breadth of the Salesforce solutions available, also harvesting knowledge from existing implementations. Evangelize and educate internal stakeholders about RTD technologies Qualifications Bachelors degree in IT, Computer Science, or equivalent 9-14 plus years of IT experience with at least 5+ years of experience with Real-time decisioning and personalization tools like Marketing Cloud personalization (MCP) or Interaction Studio, CleverTap, etc Strong understanding of customer data models, behavioural analytics, segmentation, and machine learning models. Experience with APIs, real-time event processing, and data pipelines. Familiarity with cloud environments (AWS, Azure, GCP) and data platforms (e.g., Snowflake, BigQuery). Hands-on experience with rules engines, decision tables, and AI-based recommendations. Excellent problem-solving, communication, and stakeholder management skills. Experience developing customer-facing user interfaces with Lightning Components Agile delivery experience, Self-motivated and creative, Good communication and interpersonal skills Experience in providing technical governance on architectural design and leading a development team in a technical capacity Motivated self-starter, able to change directions quickly when priorities shift and quickly think through problems to design and deliver solutions Passion for technology and for learning
Posted 1 month ago
2.0 - 7.0 years
2 - 7 Lacs
Navi Mumbai, Maharashtra, India
On-site
Role Responsibilities: Design and execute CRM campaigns across digital channels Optimize customer journeys for engagement and conversion Collaborate with tech/product teams on platform enhancements Analyze campaign data and report actionable insights Key Deliverables: Multi-channel CRM strategies for Tata CLiQ apps Performance improvements via campaign innovation CRM platform upgrades and data-driven workflows Engagement benchmarks, KPIs, and retention metrics
Posted 1 month ago
1.0 - 3.0 years
12 - 14 Lacs
Mumbai
Work from Office
About Miko? Miko is an AI-powered robotics company creating engaging, educational experiences for kids aged 4 to 8. Founded in 2014 by IIT Bombay graduates, Miko combines robotics and AI to deliver personalized social-emotional learning through its flagship robots, Miko 3 and Miko Mini. Alongside these robots, the Miko App for iOS and Android offers AI-driven features like a reading tutor and story maker, adapting to each childs learning style. It also includes interactive games, shows, music, progress reports, and video calling for parents. With a global presence in the US, UK, Canada, and India, Miko prioritizes privacy and security while transforming learning for families worldwide. About the Role We are looking for a creative, analytical, and result-oriented CRM Executive/ Senior Executive to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Mikos users The ideal candidate should have experience in driving customer engagement across channels like Email, Push Notifications, WhatsApp, and SMS and have used tools like Moengage, CleverTap etc. You need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities Lead the CRM marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. Design and execute strategies for New User Acquisition as well as user retention. Design and execute the CLM journeys to improve conversions, subscription renewals Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users Develop co-branded marketing strategies with our content partners to showcase success and milestones. Directing, planning, and assisting creative production with budget management. Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions Requirements Min 1+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management Experience in CRM marketing tools such as Clevertap, MoEngage, Airship, etc. Experience building, executing, and scaling cross-functional marketing programs Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics Consumer tech start-up background preferred Past experience with marketing to international customers is a big plus Solid understanding of consumer messaging and brand reputation. Strong interpersonal/communication skills and a high level of strategic thinking.
Posted 1 month ago
0.0 - 1.0 years
3 - 5 Lacs
Mumbai
Work from Office
About the Role: We are looking for a Campaign Executive to manage and execute marketing campaigns across WhatsApp, SMS, and Push Notifications . The ideal candidate should have hands-on experience with CleverTap, Gupshup, or similar CRM tools and a strong marketing mindset to drive creative and effective engagement strategies. Key Responsibilities: Execute and manage multi-channel campaigns (WhatsApp, SMS, Push Notifications) to drive user engagement. Utilize CleverTap, Gupshup, or other CRM tools to set up, track, and optimize campaigns. Create and manage customer journeys and chatbots to enhance communication effectiveness. Analyze campaign performance and suggest improvements based on key metrics. Collaborate with the marketing team to align campaigns with business objectives and audience needs. Ensure timely execution of campaigns with a focus on personalization and automation. Requirements: 0 - 1.5 years of experience in campaign execution and customer engagement. Educational background in marketing or a related field. Hands-on experience with CleverTap, Gupshup, or similar CRM platforms is a plus. Strong marketing perspective with the ability to think creatively while executing campaigns. Basic analytical skills & strong excel skills to measure and optimize campaign performance. Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
Posted 1 month ago
3.0 - 6.0 years
4 - 8 Lacs
Chennai
Work from Office
Campaign Management - End to End campaigns design & implementation Lead Generation to Lead Conversion Online fulfillment- Nurturing & assisting leads along with the tele-calling teams till closure Developing alliances , new digital channels and online product offerings to generate business Manage online alliances and conduct joint campaigns to increase leads and conversions Co-coordinating with the sales team & increasing the online business Specialized skills in managing the mobile app with marketing & download plans Manage loyalty programs for existing customers Functional Competencies: Sales driven Exposure o the online medium and understanding of the E-commerce channels Agency Management Media Planning Skills, Analytical Skills etc. Google Adwords Certification
Posted 1 month ago
5.0 - 8.0 years
7 - 15 Lacs
Gurugram
Work from Office
About the Role We are seeking a strategic, data-driven, and creatively sharp Retention Lead to own and scale our customer lifecycle marketing and retention efforts. This role is critical in driving engagement, repeat purchases, and reducing churn across our platform. You will be responsible for building personalized customer journeys, spearheading CRM campaigns, and working cross-functionally to boost customer lifetime value and user satisfaction. Key Responsibilities Retention Strategy & Execution Design and implement end-to-end retention strategies including win-back campaigns, dormant user activation, early access initiatives, loyalty efforts, and advocacy-based campaigns. Define full customer journeys across lifecycle stages and identify areas for optimization using marketing analytics and user insights. Develop CRM marketing strategies to boost traffic, repeat purchases, retention, and cross-sell opportunities. Customer Segmentation & Campaign Management Build data-driven segmentation models to personalize communication and target cohorts effectively (new, active, at-risk, dormant, etc.). Conceptualize and execute CRM campaigns across Email, SMS, In-App, and other channels using tools like WebEngage, MoEngage, or Clevertap. Educate and engage users through well-crafted messaging journeys and trigger-based automations. Responsible for quality assurance of all CRM campaigns and ensuring customer experience excellence. Collaboration & Merchandising Alignment Coordinate with product owners, designers, campaign planners, and other stakeholders to execute campaigns aligned with user funnels and marketing objectives. Work closely with marketing, tech, product, ops, and commercial teams to ensure an integrated retention and engagement strategy. Drive platform-level merchandising, campaign visibility, and product discoverability through banners, content, and homepage promotions. Analytics & Reporting Leverage tools like Google Analytics, and CRM dashboards to analyze user behavior, transaction/search patterns, and campaign performance. Design and maintain campaign dashboards and weekly/monthly performance reports. Conduct A/B tests and data-driven experiments to optimize campaign performance. Generate insights and forecasts from customer and sales data to anticipate trends and inform strategy. Customer Engagement Planning Create and maintain monthly event and campaign calendars tailored around user behavior, seasonal trends, and festive events. Devise detailed merchandising communication plans and visibility strategies to boost CTRs and conversions. Understand and optimize on-platform user funnels and landing page experiences to enhance engagement and conversion. Qualifications & Skills 5-8 years proven experience in e-commerce CRM, lifecycle marketing, or retention-focused roles. Proficiency with tools such as WebEngage, MoEngage, Clevertap and Google Analytics Hands-on experience with customer segmentation, funnel optimization, and campaign performance analysis. Working knowledge of online merchandising, campaign planning, and traffic/sales metric tracking. Excellent communication and cross-functional coordination skills. Ability to work in a fast-paced, data-driven, and results-oriented environment. A strong understanding of the retail landscape and customer experience principles.
Posted 1 month ago
2.0 - 5.0 years
6 - 10 Lacs
Mumbai, Mumbai Suburban
Work from Office
We are seeking a dynamic Assistant Manager for CRM & Retention to join our Retention Marketing team This role is pivotal in driving innovation and executing data-driven CRM strategies across our portfolio of apps—Tata Cliq, Tata Cliq Luxury, and Tata Cliq Beauty The ideal candidate will combine strong marketing acumen with technical expertise to deploy innovative retention strategies and optimize communication channels such as push notifications, SMS, WhatsApp, in-app notifications, and email In this role, you will be responsible for driving new customer engagement tactics, improving existing campaigns, and collaborating with cross-functional teams to enhance our CRM platform’s capabilities to meet ambitious revenue and retention targets Key Responsibilities: Innovative Marketing Strategies: Lead and implement cutting-edge CRM strategies that enhance customer engagement across multiple digital channels (Push Notifications, SMS, WhatsApp, In-App notifications, Email). Channel Optimization & Innovation: Explore new technologies, integrate advanced features (e.g., colored background push notifications, rich SMS, dynamic recommendations), and optimize cross-sell/upsell journeys to improve engagement and conversion rates. Collaboration with Tech Teams: Work closely with the tech and product teams to create new campaign triggers, manage data requirements, and implement system upgrades. CRM Platform Ownership: Manage the CRM platform’s performance, ensuring data integrity, tool capability, and overall sustainability. Continuously look for improvements in workflows, journeys, and tools. Campaign Development & Execution: Develop and execute innovative campaigns and customer journeys designed to increase Click-Through Rates and Conversion Rates. Benchmarking & Research: Stay ahead of industry trends by conducting primary and secondary research, benchmarking best practices, and applying insights to improve CRM efforts at Tata Cliq. Analytics & Reporting: Track KPIs, measure the success of CRM campaigns, and evaluate the impact of new initiatives. Provide actionable insights to optimize performance across campaigns. Stakeholder Management: Build strong relationships with cross-functional teams (Tech, Product, Third-Party Vendors) to ensure alignment and smooth execution of CRM initiatives. Requirements: 2-3 years of experience in CRM, Retention Marketing, or Analytics. Hands-on experience with CRM tools such as CleverTap, WebEngage, MoEngage, Netcore, AppsFlyer, HubSpot, or similar platforms. Strong understanding of campaign delivery processes and the ability to interpret campaign data to drive actionable insights. Proven track record of successfully managing and optimizing multi-channel CRM campaigns (Push, SMS, Email, WhatsApp, In-App). Ability to innovate and think outside the box when designing marketing strategies. Strong stakeholder management skills, with the ability to collaborate effectively across teams and negotiate with tech, product, and third-party vendors. Excellent communication skills, with the ability to present complex findings in a clear and actionable manner. Desired Skills: A passion for customer engagement and retention. Knowledge of the latest trends in CRM and digital marketing. Data-driven mindset with a focus on continuous optimization and performance improvement. Familiarity with e-commerce platforms and digital marketing tools.
Posted 1 month ago
6.0 - 11.0 years
30 - 45 Lacs
Gurugram
Hybrid
Will create & manage promotions, programs, & campaigns aimed at retaining, engaging, & monetising users across all our products. Exp on retention, revenue, P&L management Mail- info@a1selectors.com
Posted 1 month ago
3.0 - 8.0 years
6 - 10 Lacs
Bengaluru
Work from Office
About PhonePe Group PhonePe is India s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services. Culture At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us! Responsibilities Primary job is to coordinate with product, compliance and engineering teams to ensure smooth functioning of all CRM channels - PN, sms, VMN, email, Push, RCS, in-app banners & WhatsApp campaigns. Own the business relation with channel partners for PhonePe platforms - PhonePe, Share.Market, Indus Appstore & Pincode Benchmark our capabilities and performance against third party tools and companies globally and share learnings with internal teams Collaborate with product development teams to chart a product roadmap in line with business expectations Work on automating repetitive campaigns with tech ops and CRM ops team. Design workflows, triggers, and alerts to minimize manual tasks Develop and present reports on merchandising and CRM performance to stakeholders. Track and measure campaign effectiveness to maximize ROI, delivery & conversions Collaborate with cross-functional teams to create targeted marketing campaigns and promotions Required Experience & Skill set: Engineering/MBA degree from a Tier 1/2 college Proven experience (3+ years) in CRM (or related field such as Martech) in a consumer tech company Should have worked on one of the CRM platforms like Clevertap, Moengage etc. Basic understanding of how data engineering, analytical queries & product teams work in a tech company is a must. Strong analytical ability and logical reasoning Proficiency in Excel, Google Sheets, Slides, and Docs. PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles) Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog . Life at PhonePe PhonePe in the news
Posted 1 month ago
6.0 - 9.0 years
10 - 14 Lacs
Noida
Work from Office
This is a critical role for a well-established Data Care SaaS Business, with 30+ years of history. You will be working with senior stakeholders to enlarge & maintain customer base to increase renewal business, by delivering first class retention strategy like customer loyalty program to reduce churn, grow MRR (monthly recurring revenue), communication ,deals & promotion. Upselling & cross selling program. This is an end-to-end role, both with strategic and implementation. You will be utilizing your experience not exclusively for the subscription business but to work and improve our E- commerce platforms. Key Deliverables: You will be driving Annual Recurring Revenue (ARR) & Monthly Recurring Revenue (MRR) growth for Data Care Program (DIY Software) You will responsible for increasing the Life-Time Value of the Customer Managing Customer Life-cycle management after sales Create a system and process to identify customers who have high potential of churn,up-sell, and down-sell. Work with marketing to design and implement campaigns to educate our customers to minimize churn You will be responsible to increase the Average Revenue per User (ARPU) everyyear, thus increasing the net ARR growth. You will be responsible for setting & managing the Products on all our E-commerce platform. Key Skills : Demonstrable evidence of ability to make things happen in a cross functional matrix environment Numerate and Articulate tell the story using data and vice versa Demonstrated experience building strong relationships with key internal and external stakeholders, with experience working cross-functionally to drive results Experience: Total 6 to 8 years of experience with 5+ years of relevant experience, with demonstrated success leading in eCommerce ideally in an International Business environment Working knowledge of GA4 Qualifications : Any Graduate with good Analytical & Technical bend of mind [MBA preferred]
Posted 1 month ago
6.0 - 9.0 years
10 - 14 Lacs
Gurugram
Work from Office
This is a critical role for a well-established Data Care SaaS Business, with 30+ years of history. You will be working with senior stakeholders to enlarge & maintain customer base to increase renewal business, by delivering first class retention strategy like customer loyalty program to reduce churn, grow MRR (monthly recurring revenue), communication ,deals & promotion. Upselling & cross selling program. This is an end-to-end role, both with strategic and implementation. You will be utilizing your experience not exclusively for the subscription business but to work and improve our E- commerce platforms. Key Deliverables: You will be driving Annual Recurring Revenue (ARR) & Monthly Recurring Revenue (MRR) growth for Data Care Program (DIY Software) You will responsible for increasing the Life-Time Value of the Customer Managing Customer Life-cycle management after sales Create a system and process to identify customers who have high potential of churn,up-sell, and down-sell. Work with marketing to design and implement campaigns to educate our customers to minimize churn You will be responsible to increase the Average Revenue per User (ARPU) everyyear, thus increasing the net ARR growth. You will be responsible for setting & managing the Products on all our E-commerce platform. Key Skills : Demonstrable evidence of ability to make things happen in a cross functional matrix environment Numerate and Articulate tell the story using data and vice versa Demonstrated experience building strong relationships with key internal and external stakeholders, with experience working cross-functionally to drive results Experience: Total 6 to 8 years of experience with 5+ years of relevant experience, with demonstrated success leading in eCommerce ideally in an International Business environment Working knowledge of GA4 Qualifications : Any Graduate with good Analytical & Technical bend of mind [MBA preferred]
Posted 1 month ago
0.0 - 3.0 years
3 - 4 Lacs
Navi Mumbai
Work from Office
Interested candidates share resume to sanjay.behera@thyrocare.com or whatsapp to 8928285213 About the Role: We are looking for a proactive and detail-oriented Executive level employee to join our B2B team and manage communication workflows via platforms such as WhatsApp, SMS, and Push Notifications using Clever Tap and Brand Asset Management for Website and App. This role is ideal for someone who is enthusiastic about marketing automations and wants to build a career in B2B customer communication and engagement. Key Responsibilities: Assist in the execution of campaigns via WhatsApp, SMS, Push Notifications, In-App messages, etc., through the CleverTap platform. Set up and schedule one-time, recurring, and triggered communications based on business needs. Coordinate with internal teams to gather content, audience segments, and campaign requirements. Optimize creative assets for best performance on various devices and screen sizes, ensuring high visual quality and load efficiency on both the app and website. Monitor campaign performance and assist in generating basic reports. Ensure timely delivery and accuracy of all outgoing communications. Conduct basic QA of messages to ensure grammar, formatting, and targeting accuracy. Maintain logs and documentation of campaign executions. Requirements: Bachelors degree & Digital Marketing Knowledge. Strong analytical skills. Basic understanding of digital platforms, mobile apps, or customer communication tools. Good written communication and organizational skills. Ability to work independently and in collaboration with cross-functional teams.
Posted 1 month ago
2.0 - 6.0 years
2 - 6 Lacs
Bengaluru / Bangalore, Karnataka, India
On-site
Roles & responsibilities: Set up & optimize nurturing campaigns for new & existing users through CRM channels like in-App merchandising/Push Notification email/WhatsApp/SMS/website etc. Build, execute & optimize user journeys for user-driven actions and user profiles. Coordinating with the creative & marketing team to build assets & content for lead nurturing across different channels. Implement in-app campaigns and share insights and data for improving those campaigns on a daily basis. Qualifications: 2-6 years experience in lead nurturing campaigns through CRM tools preferably Clevertap Experience in understanding user journeys with an aim of nurturing at different conversion funnel stages In-depth understanding of using new & existing features on Clevertap Go-getter attitude to own leveraging content for the program across channels Ability to work in close coordination with senior management on critical time-sensitive business initiatives. Market intelligence around best practices & current trends. Excellent communication and presentation skillsRole & responsibilities Thanks and Regards, Shweta Rawat [HIDDEN TEXT] Website:www.mounttalent.com
Posted 1 month ago
0.0 - 1.0 years
0 - 1 Lacs
Gurugram
Work from Office
Email Marketing Trainee will learn &support the creation of campaigns, list management, targeting&performance tracking.Assist in executing strategies to boost client engagement, work with cross-functional teams&stay updated on email marketing trends Required Candidate profile Bachelor’s in Marketing or related field, strong interest in email marketing, good communication skills,basic marketing knowledge,team player,quick learner,adaptable to new tools and tech
Posted 1 month ago
0.0 - 3.0 years
2 - 4 Lacs
Jaipur
Work from Office
ABOUT / SAADAA We are a direct-to-consumer (D2C) lifestyle brand. Our vision is to advocate the / SAADAA way of living and make / BETTER basics for everyone. #RAHOSAADAA #PEHNOSAADAA In the top 1% of Shopify stores in India, we have been bootstrapped and profitable with industry-leading benchmarks. We have grown from a 100-square-foot garage to a 150+-person team within 4 years. WHAT ARE WE LOOKING FOR? Join us at / SAADAA and play a key role in strengthening our customer engagement and retention efforts. WHAT WILL YOU BE RESPONSIBLE FOR? Assist in executing customer retention and engagement strategies across various channels such as email, SMS, WhatsApp, and push notifications. Support the creation of personalized customer communication based on user segmentation and behavior. Analyze customer data to identify trends, pain points, and opportunities to improve retention. Work closely with the marketing and creative teams to develop content for retention campaigns. Monitor and track campaign performance, reporting key metrics and insights. Help optimize the customer journey by collaborating with product and tech teams to reduce friction and enhance user experience. Stay updated on industry trends and best practices in retention marketing. WHO YOU ARE? 0-3 years of experience in a retention marketing or CRM role, preferably in a D2C environment. Basic understanding of Customer Data Platforms (CDPs) such as WebEngage, CleverTap, or MoEngage. Familiarity with email marketing, push notifications, and customer segmentation. Proficiency in Excel and a data-driven mindset for analyzing retention metrics. Strong communication skills and an eye for detail. A proactive learner with a problem-solving attitude. WHY BE A PART OF / SAADAA? Do you feel out of place in a world full of unnecessary complexities? Do you find joy in little things? Are you an avid reader with a curiosity for understanding how things work and how we got here? Do you believe life is simple and people around you are focusing on the wrong things? Are you excited by the idea of learning new things or solving problems with the simplest solutions? If the answer to all the above questions is yes, you are in the right place. The world is full of unnecessary complexities, & we, as humans, do not understand the burden of unconscious consumption. We at / SAADAA believe simplicity with better basics is the way to live a fulfilling life. WHAT DO WE OFFER? A team of empathetic problem-solvers The Right Compensation A clear growth path within the marketing team An opportunity to drive meaning with products A culture of continuous learning Freedom: freedom to explore, fail, and learn
Posted 1 month ago
2.0 - 5.0 years
5 - 9 Lacs
Mumbai, Thane, Navi Mumbai
Hybrid
- As a Strategic Retention Specialist in our dynamic Direct-to-Consumer (D2C) company, you will play a pivotal role in enhancing customer loyalty and maximizing customer lifetime value. Your responsibilities will encompass creating and executing strategies to retain and engage customers, ultimately contributing to the growth and success of our brand. Key Responsibilities : - Manage the company's retention strategy to effectively improve the cohorts performance and LTV - Ensure strategies for building customer relationships as well as for driving repeats for the business - Be responsible for converting registered not-bought customers - Being responsible for effective communications measured via data-oriented approach Loyalty Programs : - Develop and manage customer loyalty programs to incentivize repeat purchases and brand advocacy. - Monitor and assess the effectiveness of loyalty initiatives. Communication and Messaging : - Craft compelling and relevant messaging to keep customers informed, engaged, and excited about our products and brand. - Utilize various communication channels, including email, social media, and in-app messaging. Performance Metrics : - Establish key performance indicators (KPIs) for measuring the success of retention initiatives. - Regularly report on the performance of retention programs and recommend adjustments as needed. Skills and Qualifications : - Expertise in using tools like Clever Tap - Data-orientation and professionalism in work ethic - Proven experience in a retention-focused role within the D2C or e-commerce industry. - Strong analytical skills with the ability to interpret data and make strategic recommendations. - Excellent communication and collaboration skills. - Familiarity with CRM tools and customer segmentation strategies. - Understanding of cohorts and retention metrics - A creative mindset with an understanding of customer behavior and preferences. Work model : Hybrid, twice a week work from office (Co-working spaces)
Posted 1 month ago
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