69 Clevertap Jobs - Page 3

We are looking for an experienced and driven Performance Marketing Lead to lead the growth function at STAGE and drive STAGE's customer acquisition. You will drive these metrics through (i) collaborating with the product team to improve the subscription and payment experience for customers (ii) working with the marketing team to design and execute bespoke marketing programs, and (iii) influencing the strategies of STAGE's product, content and marketing teams. This is a highly matrixed role, requiring you to effectively influence other department heads and senior leaders in order to impact your area of accountability. To be successful, you will need to combine sharp business acumen, crystal clear strategic vision, deep understanding of the priorities of other teams, persuasive written and spoken communication, robust backbone to drive commitment in the face of resource constraints, and sound judgment on when to escalate. What would you do ? - Own the paid media channels Meta, Google etc and deliver monthly targets on customer acquisition with the CAC objectives - Work with different stakeholders to create compelling communication and best in class collateral development - Iterate with Creatives and messaging etc to drive efficient CACs and high CVRs - Manage team of 3-4 marketing managers/analysts, invest in their upskilling and career growth - Lead and manage all digital campaigns - from ideation to planning to optimization and performance analysis. - Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact - Manage the marketing budget to achieve monthly and annual customer acquisition targets. - Oversee and direct paid advertising campaigns across various digital channels, including social media, search engines, and programmatic advertising. - Continuously monitor and optimize ad campaigns to achieve and exceed key performance indicators (KPIs), such as ROAS and CAC. - Analyze campaign performance data and provide actionable insights to improve ROI and drive efficiency. - Lead A/B testing and experimentation with new ad creatives, copy, and targeting options to maintain a competitive edge. - Collaborate closely with the content, marketing, and data analytics teams to ensure alignment with content releases, promotions, and data-driven decision-making. - Stay at the forefront of industry trends, emerging advertising technologies, and competitor strategies to adapt and innovate as needed. - Lead and manage all SEO/ASO initiatives to keep organic mix high and blended CAC in control You should apply if you have : - 6 - 9 years experience in performance marketing. - Bachelor's degree in Engineering, Master's degree is preferred. - Strong digital marketing skills across performance and brand marketing including search, content and social. - Proven track record building SEO, Content Marketing strategy from scratch - Thorough understanding and hands on experience of online marketing, audience targeting/segmentation, Web Analytics tools like Google Analytics, Appsflyer, Metabase, Clevertap etc. - Detail-oriented, with excellent analytical and problem-solving skills. Strong communication skills. - Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations. - Creative thinking and strategic mindset with a customer-centric approach. - Excellent communication, project management, and team collaboration skills

Assistant Product Marketing / Growth Manager (3-4 Years Experience, 2 Vacancies) At Fatakpay, we are building a financial super app for the underserved workforce, providing instant loans, insurance, and gold investments. A key focus for us is retaining users, improving engagement, and increasing repeat transactions through data-driven marketing strategies. We are looking for Assistant Product Marketing / Growth Managers who are hands-on executioners in running omnichannel retention campaigns across push notifications, SMS, WhatsApp, email, and web notifications. This is an Individual Contributor (IC) role focused on campaign execution, analytics, and increasing user loyalty. Role Overview: The Assistant Product Marketing / Growth Manager will be responsible for executing retention marketing strategies by leveraging marketing automation platforms like WebEngage, Netcore, and MoEngage. This individual will track user engagement, optimize marketing funnels, and improve first-party data collection for personalized outreach. Key Responsibilities: - Plan, execute, and optimize omnichannel retention campaigns (push, email, WhatsApp, SMS, web notifications). - Track and analyze conversion rates, open rates, CTRs, CR%, and reachability across channels. - Work on user segmentation and behavioral targeting to improve campaign effectiveness. - Enhance first-party data by implementing user attribute grooming strategies and website on-site surveys. - Identify and track active vs. inactive users and implement reactivation strategies. - Collaborate with the product and tech teams to design automated marketing journeys. - Manage marketing automation tools like WebEngage, MoEngage, and Netcore. - Optimize campaigns through A/B testing and performance analysis. Core KPIs for Success: - Increased repeat transactions and user retention. - Higher engagement rates across marketing channels. - Improved conversion rates from registered users to active borrowers. - Better first-party data collection and enriched user segmentation. - Effective use of automation tools to reduce manual execution time. Who You Are: - 3-4 years of experience in product marketing, retention marketing, or lifecycle marketing. - Hands-on experience in marketing automation tools (WebEngage, MoEngage, Netcore, CleverTap). - Strong execution skills in running SMS, push, email, and WhatsApp campaigns. - Experience in analyzing campaign performance metrics and optimizing marketing funnels. - Strong analytical mindset with a passion for user behavior tracking and engagement strategies. - Experience in fintech or consumer-tech companies is a plus. Locations : Mumbai, Delhi / NCR, Bengaluru , Kolkata, Chennai, Hyderabad, Ahmedabad, Pune

- We are looking for Assistant Product Marketing / Growth Managers who are hands-on executioners in running omnichannel retention campaigns across push notifications, SMS, WhatsApp, email, and web notifications. - This is an Individual Contributor (IC) role focused on campaign execution, analytics, and increasing user loyalty. Role Overview: - The Assistant Product Marketing / Growth Manager will be responsible for executing retention marketing strategies by leveraging marketing automation platforms like WebEngage, Netcore, and MoEngage. - This individual will track user engagement, optimize marketing funnels, and improve first-party data collection for personalized outreach. Key Responsibilities: - Plan, execute, and optimize omnichannel retention campaigns (push, email, WhatsApp, SMS, web notifications). Track and analyze conversion rates, open rates, CTRs, CR%, and reachability across channels. - Work on user segmentation and behavioral targeting to improve campaign effectiveness. Enhance first-party data by implementing user attribute grooming strategies and website on site surveys. - Identify and track active vs. inactive users and implement reactivation strategies. Collaborate with the product and tech teams to design automated marketing journeys. - Manage marketing automation tools like WebEngage, MoEngage, and Netcore. Optimize campaigns through A/B testing and performance analysis. Core KPIs for Success. Increased repeat transactions and user retention. - Higher engagement rates across marketing channels. Improved conversion rates from registered users to active borrowers. - Better first-party data collection and enriched user segmentation. Effective use of automation tools to reduce manual execution time. Who You Are: - 2-4 years of experience in product marketing, retention marketing, or lifecycle marketing. - Hands-on experience in marketing automation tools (WebEngage, MoEngage, Netcore, CleverTap). Strong execution skills in running SMS, push, email, and WhatsApp campaigns. - Experience in analyzing campaign performance metrics and optimizing marketing funnels. - Strong analytical mindset with a passion for user behavior tracking and engagement strategies. - Experience in fintech or consumer-tech companies is a plus. If you're an expert in retention marketing and love execution-heavy roles, apply now! Location-Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad

We are on the lookout for smart, hardworking, go-getters who thrive in a fast-paced environment that requires a high degree of personal accountability, initiative and follow-through. You should have a passion for our product, an eagerness to learn and a strong commitment to serving our growing customer base. The candidate will execute the Customer Retention Strategies and will be responsible for improving the overall experience for users in an effort to maximize user retention, engagement and monetization. Job description - Responsible for program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements. - Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software - Understand and evaluate campaign metrics and distribute campaign performance to the marketing team. - Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously. - Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards - Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth Pre-requisites: - 3+ years of Marketing Automation experience with Clevertap / MO engage / or similar automation tools. - Proficiency in Google Analytics - Expert knowledge of database management concepts and best practices - Must have superior communication skills, both written and verbal. What's in it for you? - Immense growth, continuous learning - Work with some of the most innovative brains - Open culture where your creative bug gets activated

Execute targeted campaigns via Email, WhatsApp, SMS, etc., using tools like MoEngage/Clevertap. Analyze CTRs, conversions, manage cohorts, run A/B tests, and coordinate across product categories to drive personalized, data-driven communication.

Key Responsibilities: As a Lead Product Manager, you will be responsible for: Defining and owning the product roadmap, prioritizing features and initiatives based on customer needs, business goals, competitive analysis, and data-driven decision-making. Working closely with engineering, design, and other cross functional teams to bring new products and features to market. Empowering your team by giving context, setting direction and building alignment across stakeholders. Measuring and tracking the performance of products and features, and make necessary adjustments to improve results. Working closely with the marketing team to ensure the successful acquisition and retention of users for the product. Being the spokesperson of the product and create awareness and understanding of the product among target customers and stakeholders. Key Requirements: 8+ years of experience in a product management role in a fast-growing startup. Strong domain knowledge of capital markets, Indian stock markets, trading, and investing. Deep understanding of product lifecycle management, product analytics, and data-driven decision-making. Experience using analytic platforms such as Google Analytics, Clevertap etc. Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams effectively. Excellent strategic thinking and problem-solving skills. Ability to work independently and as part of a team.

- As a Strategic Retention Specialist in our dynamic Direct-to-Consumer (D2C) company, you will play a pivotal role in enhancing customer loyalty and maximizing customer lifetime value. Your responsibilities will encompass creating and executing strategies to retain and engage customers, ultimately contributing to the growth and success of our brand. Key Responsibilities : - Manage the company's retention strategy to effectively improve the cohorts performance and LTV - Ensure strategies for building customer relationships as well as for driving repeats for the business - Be responsible for converting registered not-bought customers - Being responsible for effective communications measured via data-oriented approach Loyalty Programs : - Develop and manage customer loyalty programs to incentivize repeat purchases and brand advocacy. - Monitor and assess the effectiveness of loyalty initiatives. Communication and Messaging : - Craft compelling and relevant messaging to keep customers informed, engaged, and excited about our products and brand. - Utilize various communication channels, including email, social media, and in-app messaging. Performance Metrics : - Establish key performance indicators (KPIs) for measuring the success of retention initiatives. - Regularly report on the performance of retention programs and recommend adjustments as needed. Skills and Qualifications : - Expertise in using tools like Clever Tap - Data-orientation and professionalism in work ethic - Proven experience in a retention-focused role within the D2C or e-commerce industry. - Strong analytical skills with the ability to interpret data and make strategic recommendations. - Excellent communication and collaboration skills. - Familiarity with CRM tools and customer segmentation strategies. - Understanding of cohorts and retention metrics - A creative mindset with an understanding of customer behavior and preferences. How to Apply : - If you are passionate about fostering customer loyalty and have a proven track record in retention management, we'd love to hear from you! Please submit your resume and a cover letter - Join us in building lasting connections with our customers and driving the success of our D2C brand! #RetentionManager #D2C #CustomerLoyalty Location Mumbai only Industry Ecommerce/D2C startup only Work model Hybrid, twice a week work from office (Co-working spaces) This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

About Us : Started in 2019, STAGE is India's Premier Entertainment Platform in regional cultures known for producing premium quality content in regional languages to reinforce, protect and validate people's sense of identity for their culture and heritage. We currently focus on Haryanvi, Rajasthani and Bhojpuri dialects. Our mobile apps have 15 Mn+ downloads and 4 Mn+ paying customers globally. That makes STAGE the biggest media platform in these regions. Job Summary : We are looking for an experienced and driven Head of Performance Marketing to lead the growth function at STAGE and drive STAGE's customer acquisition journey. You will drive these metrics through (i) collaborating with the product team to improve the subscription and payment experience for customers (ii) working with the marketing team to design and execute bespoke marketing programs, and (iii) influencing the strategies of STAGE's product, content and marketing teams. This is a highly matrixed role, requiring you to effectively influence other department heads and senior leaders in order to impact your area of accountability. To be successful, you will need to combine sharp business acumen, crystal clear strategic vision, deep understanding of the priorities of other teams, persuasive written and spoken communication, robust backbone to drive commitment in the face of resource constraints, and sound judgment on when to escalate.What would you do - Define the overarching strategy for user acquisition in our current markets - Haryanvi, Rajasthani, Bhojpuri- and future markets- Own the paid media channels Meta, Google etc and deliver monthly growth targets on customer acquisition with CAC guardrails- Manage and mentor performance marketing leads for Haryanvi, Rajasthani & Bhojpuri and build out a high-performing team capable of scaling marketing efforts across geographies. - Work with different stakeholders to create compelling communications and best in class collateral development- Iterate on creatives and messaging etc to drive efficient CACs and high CVRs- Lead and manage all digital campaigns - from ideation to planning to optimization and performance analysis- Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact. Leverage insights to optimize campaigns and improve audience engagement.- Manage the marketing budget to achieve monthly and annual customer acquisition targets- Analyze campaign performance data and provide actionable insights to improve ROI and drive efficiency. Continuously monitor and optimize ad campaigns to achieve and exceed key performance indicators (KPIs), such as ROAS and CAC.- Lead A/B testing and experimentation with new ad creatives, copy, and targeting options to maintain a competitive edge.- Collaborate closely with the content, marketing, and data analytics teams to ensure alignment with content releases, promotions, and data-driven decision-making.- Stay at the forefront of industry trends, emerging advertising technologies, and competitor strategies to adapt and innovate as needed.- Lead and manage all SEO/ASO initiatives to keep organic mix high and blended CAC in controlYou should apply if you have :- 6 - 9 years experience in performance marketing.- Bachelor's degree in Marketing, Master's degree is preferred.- Comfortable with a high scale, high pace, growth-centric environment. - Strong digital marketing skills across performance and brand marketing including search, content and social. - Thorough understanding and hands-on experience of online marketing, audience targeting/segmentation, web analytics tools like Google Analytics, Appsflyer, Metabase, CleverTap etc. - Detail-oriented, with excellent analytical and problem-solving skills. Strong communication skills. - Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations.- Creative thinking and strategic mindset with a customer-centric approach.- Excellent communication, project management, and team collaboration skills.How is life at STAGEWe're a bunch of highly passionate individuals driven towards creating pride in regional dialects. We're all customer obsessed and treat every problem at STAGE as our own. Working here would instantly make you realize one thingyou are working for a purpose and a mission. Not just in the role you occupy, but everywhere you go.Hard TruthsPushing oneself comes with the role and we realize pushing oneself is hard work, which is why we have an unlimited leave policy reinstating the trust we have in our employees to make the choices in STAGE's best interest while also finding the time to focus on what matters most to them.ApplySaveSaveProInsights

About RoleLead ROI driven CPC and CPA based, Cost-effective, Google Ads/ Meta Ads/ Linkedin Marketing Campaigns for different Indian and International Clients. Responsibilities :- End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results). - Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics. - Drive campaign optimizations via experiments & new initiatives. - A/B testing ad formats, copies, bidding strategy, channel spend-mix and more. Campaign Analytics: - Measure and report performances of all marketing campaigns against goals. - Research and analyze competitor advertising strategy and tactics. - Collaborate with internal teams to create landing pages and optimize the user experiences. - Optimize the ad copy, landing pages for better results. - Analyse creative performance. - Budget management. - Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests. Job Qualifications and Skill Sets : - Proven 2-5 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) In-depth knowledge of Google Ads/Meta Ads/ Linkedin. - Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics. - Analytical approach + Data-Driven Thought Process + Optimization mindset. - The ability to think creatively, own things and work independently in a fast-paced environment. - A start-up mentality with a bias to action and the ability to flex in a fast-paced environment. - Competency in Excel and PowerPoint for analysis & presentations. - Excellent communication skills and problem-solving abilities. Previous Experience :- Experience in running large scale App Install campaigns. - Exposure and experience to lead marketing in the Middle East, International Markets. - SEO On-Page and Off-Page SEO optimization levers. - Experience with Analytics and Attribution platforms like Branch, CleverTap. - Experience with Ad. - Exchanges like Vserv, Komli, Tyroo, Affle, Resultrix. - Experience with DSPs like DV-360, In-Mobi, Revx. - Experience with content platforms like Taboola, Outbrain. - Experience with re-marketing platforms like Criteo, Adroll.ApplySaveSaveProInsights

We are looking for an experienced and driven Performance Marketing Lead to lead the growth function at STAGE and drive STAGE's customer acquisition. You will drive these metrics through (i) collaborating with the product team to improve the subscription and payment experience for customers (ii) working with the marketing team to design and execute bespoke marketing programs, and (iii) influencing the strategies of STAGE's product, content and marketing teams. This is a highly matrixed role, requiring you to effectively influence other department heads and senior leaders in order to impact your area of accountability. To be successful, you will need to combine sharp business acumen, crystal clear strategic vision, deep understanding of the priorities of other teams, persuasive written and spoken communication, robust backbone to drive commitment in the face of resource constraints, and sound judgment on when to escalate. What would you do - Own the paid media channels Meta, Google etc and deliver monthly targets on customer acquisition with the CAC objectives - Work with different stakeholders to create compelling communication and best in class collateral development - Iterate with Creatives and messaging etc to drive efficient CACs and high CVRs - Manage team of 3-4 marketing managers/analysts, invest in their upskilling and career growth - Lead and manage all digital campaigns - from ideation to planning to optimization and performance analysis. - Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact - Manage the marketing budget to achieve monthly and annual customer acquisition targets. - Oversee and direct paid advertising campaigns across various digital channels, including social media, search engines, and programmatic advertising. - Continuously monitor and optimize ad campaigns to achieve and exceed key performance indicators (KPIs), such as ROAS and CAC. - Analyze campaign performance data and provide actionable insights to improve ROI and drive efficiency. - Lead A/B testing and experimentation with new ad creatives, copy, and targeting options to maintain a competitive edge. - Collaborate closely with the content, marketing, and data analytics teams to ensure alignment with content releases, promotions, and data-driven decision-making. - Stay at the forefront of industry trends, emerging advertising technologies, and competitor strategies to adapt and innovate as needed. - Lead and manage all SEO/ASO initiatives to keep organic mix high and blended CAC in control You should apply if you have - 6 - 9 years experience in performance marketing. - Bachelor's degree in Engineering, Master's degree is preferred. - Strong digital marketing skills across performance and brand marketing including search, content and social. - Proven track record building SEO, Content Marketing strategy from scratch - Thorough understanding and hands on experience of online marketing, audience targeting/segmentation, Web Analytics tools like Google Analytics, Appsflyer, Metabase, Clevertap etc.- Detail-oriented, with excellent analytical and problem-solving skills. Strong communication skills. - Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations. - Creative thinking and strategic mindset with a customer-centric approach. - Excellent communication, project management, and team collaboration skillsApplySaveSaveProInsights

Responsibilities: - Maintain and execute email marketing calendar for clients assigned, including ideation and concept campaigns, segmenting lists, deploying campaigns, and reporting results. - Diligently the following checklist to ensure the campaigns are delivered right and are result driven concept and test email templates for campaigns using. - Create, execute and analyze A/B test plans to improve campaign performance and conversion rates including all metrics. - Manage ongoing reporting for launched campaigns on all direct marketing channels. - Assist in marketing automation campaigns, retargeting ads and creating journeys. - Collaborate with tech and product teams to design and develop new assets for each touchpoint of the customer journey. - Work on marketing automation tools to manage customer lifecycle and enhance customer experience. - Manage business metrics on a daily, weekly and monthly reporting basis. - Manage stakeholders across the organisation to bring efficiency in driving business. Requirements:- Minimum 4+ years of experience setting up campaigns for product marketing.- Worked on marketing automation tools like clevertap, webengage or moengage.- A technology savvy marketer with exposure and capability of problem solving and data analysis.- Understanding direct marketing channels like Email, WhatsApp, SMS, Notifications etc.- MBA preferred.- Understanding user behaviour and using data to create customer segmentation and user personas.- Experienced in creating customer journeys and visualising product funnels to further optimise journeys and campaigns.ApplySaveSaveProInsights

About Us:Superbottoms is a direct-to-consumer brand that makes functionally smart and sustainable products for parents who are conscious about their parenting choices. Backed by leading investors such as Saama Capital, Titan Capital and DSG Consumer Partners, Superbottoms is poised to establishing the category of cloth diapers in India and other sustainable, functional baby products & Kidswear in India.Job Overview:This role involves working with the website and CRM team closely to drive retention and loyalty with existing customers with the help of automated marketing, loyalty programs, email/sms marketing and more.Primary Responsibilities:- Create monthly strategies.- Ideate, build & execute consumer lifecycle programs to drive retention, reactivation, engagement and onboarding with a focus on Conversions, LTV & repeat purchases.- Innovate, launch, and grow new marketing programs on the platform in areas such as consumer delight, loyalty, recommendation and automated marketing.- Analyzing of retention programs, making continuous improvements based on performance, trends, and insights via tests and iterative optimization- Partner with the product team (website) to translate business goals into short term and long term product roadmaps- Comfortable in generating a strategic vision as well as glide path with product teams.- Stay abreast of new innovations and the latest technology trends and explore ways of leveraging these- Work closely with the Acquisition team to build processes for customer onboarding process in the channel mix to maximize retention- Work closely with Business Analytics and Digital Marketing teams to build prediction models in order to optimize re-engagement strategies.Desired Experience:3 Years - 12 YearsDesired Skills: - 3+ years of experience in user management, consumer lifecycle or CRM roles in consumer oriented businesses- Expertise in using tools like Clever Tap, Moengage, Webengage, etc- Expertise in creating journeys for different customer segments- A hustler and a leader with great attention to detail- A keen sense of ownership, speedy execution and resourcefulness- Demonstrated skills in managing complex processes with multiple business owners, making trade-offs against business priorities- Passion for data, metrics and quantitative/qualitative analysis, and ability to turn analysis into actionable marketing plans- Ability to develop strategies and measurable implications with strong analytical skills- Prior experience in managing and developing people and skills is a must- Prior experience of working with e-commerce, D2C companies will be a plus This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Position: Campaign Manager Location: Navi Mumbai (Seawoods & Turbhe) Role Summary: The Campaign Manager leads the customer communication campaign vertical, driving the planning, execution, and performance monitoring of campaigns across SMS, Email, and WhatsApp. This role is accountable for strategic alignment with business objectives, vendor oversight, and governance adherence. Key Responsibilities: Lead the campaign team in planning and executing customer communication across channels through various vendor portals etc. Liaise with business teams to gather campaign objectives and finalize message templates in collaboration with marketing team. Oversee regulatory compliance and approval cycles with internal stakeholders Manage vendor relationships and ensure SLA compliance Monitor campaign KPIs such as delivery rates, open rates, and conversions Provide weekly/monthly campaign performance reports to CX and business leaders Implement feedback and continuous improvement practices to enhance campaign ROI Ensure end-to-end documentation and audit readiness for campaign logs Skills and Qualifications: Excellent stakeholder management and communication skills Strong understanding of digital communication workflows Analytical mindset to interpret campaign metrics Time management and team leadership skills Experience Requirements: 4 to 8 years in campaign management, digital marketing, or CRM communications Prior experience in managing cross-channel messaging strategies preferred Reporting Line: Reports to Lead / Head Customer Excellence Tools/Platforms Knowledge: Enterprise CRM systems Campaign orchestration platforms (e.g., WebEngage, Netcore, Salesforce Marketing Cloud, Adobe, CleverTap etc.) WhatsApp APIs, SMS gateways Excel, PowerPoint, and reporting tools Preferred Certifications: Digital Marketing (HubSpot, Meta Blueprint, etc.) Project Management or Agile certifications will be a plus

Interested candidates share resume to sanjay.behera@thyrocare.com or whatsapp to 8928285213 About the Role: We are looking for a proactive and detail-oriented Executive level employee to join our B2B team and manage communication workflows via platforms such as WhatsApp, SMS, and Push Notifications using Clever Tap and Brand Asset Management for Website and App. This role is ideal for someone who is enthusiastic about marketing automations and wants to build a career in B2B customer communication and engagement. Key Responsibilities: Assist in the execution of campaigns via WhatsApp, SMS, Push Notifications, In-App messages, etc., through the CleverTap platform. Set up and schedule one-time, recurring, and triggered communications based on business needs. Coordinate with internal teams to gather content, audience segments, and campaign requirements. Optimize creative assets for best performance on various devices and screen sizes, ensuring high visual quality and load efficiency on both the app and website. Monitor campaign performance and assist in generating basic reports. Ensure timely delivery and accuracy of all outgoing communications. Conduct basic QA of messages to ensure grammar, formatting, and targeting accuracy. Maintain logs and documentation of campaign executions. Requirements: Bachelors degree & Digital Marketing Knowledge. Strong analytical skills. Basic understanding of digital platforms, mobile apps, or customer communication tools. Good written communication and organizational skills. Ability to work independently and in collaboration with cross-functional teams.

Job Title: Assistant Manager - CRM/Marketing Automation Experience: 5+ Years Location: Bangalore Department: Marketing Responsibilities: Marketing Automation: Design, build, and execute automated marketing campaigns (email, SMS, push notifications, etc.) using marketing automation platforms such as Clevertap, Moengage, Webengage, Insider, Salesforce, Netcore Cloud, or Braze. Develop and maintain automated customer journeys, workows, and lifecycle campaigns. Optimize campaign performance through A/B testing, segmentation, and personalization. Monitor campaign analytics and provide regular reports on key performance indicators (KPIs). Troubleshoot technical issues related to marketing automation systems. CRM Management: Develop and implement CRM best practices to ensure data accuracy and completeness. Create and manage customer segments for targeted marketing campaigns. Generate CRM reports and dashboards to track customer engagement and sales performance. Data Analysis and Reporting: Analyze campaign data and CRM data to identify trends and insights. Develop and maintain dashboards and reports to track key marketing metrics. Provide actionable recommendations based on data analysis to improve campaign performance. Monitor and report on the eectiveness of marketing automation and CRM initiatives. Qualifications: Bachelor's degree in Marketing, Business Administration, or a related eld. 5+ years of experience in marketing automation and CRM management. Proven experience with marketing automation platforms (e.g., Clevertap, Moengage, Webengage, Insider, Salesforce, Netcore Cloud, Braze). Strong understanding of email marketing best practices and customer segmentation. Excellent analytical and problem-solving skills. Prociency in data analysis and reporting tools (e.g., Google Analytics, Excel). Strong communication and interpersonal skills. Ability to work independently and as part of a team. Strong understanding of data privacy and compliance regulations. Experience in healthcare or e-commerce is a plus.

Role not for you, but know the perfect person for itRefer a friend, and make Rs 10K if successfully placed :) Refer & Earn! About us: An NSE-listed company and part of a renowned Indian business conglomerate with a strong presence across consumer durables, personal care, and sexual wellness, is looking to expand its D2C digital footprint. The group is home to some of the country s most iconic brands across categories, having pioneered several market-firsts including introducing condoms to India and now leads efforts in normalizing and democratizing pleasure through India s largest pleasure superstore . We are looking for a sharp, detail-obsessed Website Product & Retention Manager who can own and grow our D2C platform, and help drive retention and revenue from every visitor and customer. If you get excited about Shopify hacks, conversion experiments, lifecycle nudges, and using data to unlock LTV, we want you. You ll need to be equal parts product thinker, CRO specialist, retention marketer, and UX nerd. You also must be someone who isn t afraid to work on a bold brand in a taboo category. Responsibilities As the Website & Retention Product Manager, your goal is simple: Turn visits into conversions. Turn customers into loyalists. You ll lead everything from optimization experiments and lifecycle strategy to product development across our owned platforms. Core Website & Product Ownership Own the product roadmap and performance Constantly optimize user flows to reduce drop-offs and increase purchase rates Run CRO experiments (A/B tests, personalization, CTA testing) to improve site KPIs Identify feature gaps and UX improvements based on heatmaps, session recordings, and user feedback Coordinate with design, brand, and tech partners to build seamless experiences Ensure that the Shopify tech stack is well-utilized with the right plugins and app integrations Stay updated with D2C best practices across India and global markets Develop strategies to drive repeat purchases and plug drop-offs, using email, SMS, push, whatsapp and loyalty triggers Collaborate with marketing to plan and optimize lifecycle journeys Partner with agency and marketing to enhance PDPs, offers, and recommendations Work closely on analytics to create & track dashboards that track retention, LTV, cohort behavior, and funnel health Constantly push for incremental gains in average order value, repeat rate, and revenue per session You are a great fit if you: Have 3-5 years of product/website/retention experience in a D2C company Have worked on Shopify stores and understand its ecosystem deeply Understand the lifecycle marketing stack especially tools like Clevertap, WebEngage, Klaviyo, etc. Are hands-on with analytics platforms like GA4, Hotjar, MS Clarity, or Mixpanel Have owned website CRO, ideally running experiments to move the needle Have experience owning full website life cycles from idea to launch to iteration Think like a builder and operator, not just a planner Collaborate well with designers, devs, and marketers Are equally comfortable discussing retention strategy and mobile UX in the same meeting

Manage end-to-end affiliate email marketing campaigns, including planning, scheduling, execution, and reporting. Monitor and optimize email deliverability, open rates, click rates, and conversion metrics. Perform A/B testing on email content, templates, segmentation, and sending patterns. Maintain compliance with CAN-SPAM, GDPR, and affiliate marketing guidelines. Resolve issues related to campaign performance, spam complaints or low engagement. Analyze campaign data to provide actionable insights and improve overall affiliate performance. Optimize email campaign based on deliverability by monitoring IP/domain reputation, bounce rates, spam complaints and ESP blockers.

Position: Campaign Executive Location: Navi Mumbai (Seawoods & Turbhe) Role Summary: The Campaign Executive plays a crucial role in executing daily customer communication campaigns (SMS, Email, WhatsApp). This role supports operational setup, monitors live campaign execution, and maintains key reports while coordinating with vendors and internal teams. Key Responsibilities: Set up and launch approved campaigns on various communication platforms in coordination with internal teams, external vendors and DLT portal. Ensure campaign templates are implemented STRICTLY as per regulatory guidelines and internal approvals. Track campaign delivery status, bounce rates, click-throughs, and basic engagement metrics. Maintain day-wise and campaign-wise performance reports. Coordinate with internal business teams for input collation and timelines. Escalate issues or delays to the Campaign Manager with relevant documentation. Ensure adherence to defined SLAs and compliance norms. Skills and Qualifications: Good communication and coordination skills Understanding of bulk messaging tools or campaign software Proficiency in MS Excel for tracking and reporting Basic awareness of regulatory guidelines on customer communication Ability to multitask and manage operational timelines Experience Requirements: 2 to 4 years in campaign execution or digital marketing coordination Tools/Platforms Knowledge: CRM systems (SFDC /MS Dynamics / CRMNext / ZOHO etc. preferred) Campaign management tools (Gupshup, Kaleyra, Adobe, CleverTap etc.) WhatsApp Business APIs Excel and basic analytics Preferred Certifications: Digital marketing certification will be a plus Interested candidate can apply : Raksha.More@Digitide.com

Role & responsibilities Deep-dive into user journeys across the lifecyclefrom first ride to frequent traveler. Map drop-offs, identify friction points, and build insights that drive retention and repeat revenue. Track and analyze KPIs across acquisition, engagement, retention, and churn. Partner with Product, Marketing, and growth teams to build smart CLM strategies and cohorts. Design A/B tests for lifecycle campaigns and translate results into actionable insights. Work closely with the growth team to measure impact of interventions on LTV, CAC payback, and margins. Build dashboards and automate reporting to empower teams with data they can use. Preferred candidate profile 2-4 years of experience in analytics, business insights, or CLM roles in B2C companies. Expert in Excel/Sheets. Bonus if you know Python or R. Proven track record of working with CRM or retention teams to drive business impact. Obsessed with customer behavior and solving real-world problems through data. Comfortable working with ambiguity and breaking down open-ended questions into hypotheses and tests. Bonus Points If You: Have worked in finance, mobility, travel, or other mid-frequency transaction businesses. Understand CLM tools like Clevertap, MoEngage, or WebEngage. Can tell stories with datanot just what happened, but why and what next.