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Tata Capital
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Manager - Digital - Marketing - Mumbai - Lower Parel - MM *

Manager - Digital - Marketing - Mumbai - Lower Parel - MM *

Tata Capital

2 - 4 years

8 - 12 Lacs

Mumbai

Posted:2 weeks ago| Platform:

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Skills Required

digital marketing adobe analytics analytical instruments clevertap google analytics digital campaigns google adwords adobe marketing salesforce marketing cloud marketing campaigns campaigns web analytics saas sms clustering pay per click seo crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are looking for a highly skilled and experienced Manager - Digital Marketing to join our team in Mumbai. The ideal candidate will have 2-4 years of experience in digital marketing, preferably with hands-on experience in managing omnichannel platform clustering from a campaign execution perspective.
Roles and Responsibility

Understand requirements, implement, and oversee all aspects of omnichannel targeted digital campaigns.

Plan and orchestrate customer journeys across business verticals.

Continuously improve personalized communication and create frameworks for omnichannel, real-time communication, and nudges.

Prepare and present reports on marketing campaigns'' overall performance.

Analyze performance data, identify patterns, and plan for scaling campaigns.

Evaluate KPIs affecting target audiences and build an understanding of how they engage with different types of campaigns.

Execute ABM campaigns with tight coordination with AEs and SDRs.

Job

Bachelor''s degree in Marketing or Technology.

2-4 years of experience in a hands-on digital marketing position, preferably for a product/omni channel agency.

In-depth knowledge of various digital marketing platforms and best practices.

Excellent analytical abilities to measure and optimize campaigns for performance.

Adaptability to changing environments, willingness to learn, and the ability to work well with cross-functional teams across geographies.

Up-to-date knowledge of the latest trends and technologies in digital marketing.

End-to-end campaign execution experience, marketing experience preferred.

Understanding Web Analytics, SaaS Business Metrics, and hands-on CRM knowledge will make the learning curve shorter.

Strong understanding of digital marketing concepts, including email/SMS/PN/IVR operations, automation, customer retention, and activation.

Experience working with Salesforce marketing cloud/Resulticks/Clevertap, along with management of domains and other technical implementation.

Proficiency in analytic tools such as Adobe Analytics and Google Analytics.

Additional Info
The number of positions available is 1.

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Manager - Digital - Marketing - Mumbai - Lower Parel - MM *