CRM Analyst

About Lokal

Access & Empowerment for Bharat through AI and Local Language Internet

Lokal is Indias largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.

Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platformconnecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to:

• Lokal Matrimony

  – Location-based matchmaking apps focused on hyperlocal compatibility

• Lokal Jobs

  – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities

• GyanTV

  – Skill-based learning in regional languages (stocks, photography, small business & more)

• Dostt

  – Make new friends through voice chats, games, and real, authentic conversations

• Eaze

  – A safe space to explore emotional well-being via community-driven support

• AstroLokal

  – Instant access to trusted astrologers through audio and chat
  

• And more

  – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants

Role: CRM Analyst - New Product Initiatives

Location:

Key Responsibilities:

• Customer Insights and Segmentation:

  
  
• Analyze customer behavior and engagement patterns across Lokal’s suite of apps.
• Segment the customer base effectively to deliver personalized and targeted communication.
  

• CRM Campaign Execution:

  
  
• Craft engaging, localized, and AI-assisted notification copy tailored to diverse user groups.
• Execute and manage communication campaigns through MoEngage/CleverTap.
  

• A/B Testing and Optimization:

  
  
• Develop and run robust A/B tests on CRM platforms to identify messaging and notification strategies that drive optimal engagement.
• Analyze test results to determine effective strategies and scale successful campaigns to broader audiences.
  

• Performance Metrics & Reporting:

  
  
• Own and consistently meet targets for CTR, conversions, engagement, and retention metrics.
• Provide clear, insightful reports and actionable recommendations to the product and marketing teams.
  

• Collaboration:

  
  
• Work closely with product, analytics, marketing, and technology teams to align CRM activities with overall business goals and new product launches.
  

Qualifications & Skills:

• Bachelor’s degree or equivalent experience.
• 1-3 years experience in CRM, email marketing, or mobile notification management, preferably within consumer technology or mobile apps.
• Proficiency with MoEngage, CleverTap, or similar CRM automation tools.
• Demonstrable experience with A/B testing, data-driven decision-making, and analytical thinking.
• Excellent communication skills, with an ability to write clear and compelling copy.
• Familiarity with AI-based writing tools and comfort in leveraging AI for optimizing messaging.
• Passionate about enhancing user engagement through data-driven CRM strategies.
  

Why Join Lokal:

• Work with a fast-growing, impact-driven company empowering millions in Bharat.
• Collaborate with experienced IIT alumni and industry leaders.
• Opportunity to directly influence user engagement and growth through innovative CRM strategies.
• Be part of a dynamic, supportive, and innovation-focused team culture.
  

If you are passionate about user engagement, data-driven marketing, and making a meaningful difference for Bharat, we look forward to hearing from you!