Category Manager

Are you a purpose-driven Category professional with a passion for rural markets and scalable impact?

Join Dharmalife to build inclusive product ecosystems that drive both profitability and improved rural livelihoods.

Primary Responsibilities –

. Drive Category Profitability & Sales Growth

·        Ensure healthy category margins by selecting and promoting the optimal mix of products and services.

·        Leverage market data and field insights to drive sales among village-level entrepreneurs and end consumers.

Strategic Sourcing & Product Feasibility

·        Identify and onboard suitable product and service partners through detailed feasibility studies and demand analysis.

·        Use consumer behavior insights to curate product assortments that cater to rural needs, affordability, and relevance.

Field Pilots & Consumer Research Programs

·        Design and execute pilot programs to test new products or services in rural areas.

·        Conduct qualitative and quantitative research involving entrepreneurs, retailers, and consumers to gather feedback, expressions, and user behavior data.

4. Category Planning & Execution

·        Develop and implement short-term and long-term product category plans aligned with the organization's mission and marketing strategy.

·        Track and evaluate category performance, adjusting tactics based on feedback and market shifts.

5. Product Training & Knowledge Dissemination

·        Design and deliver periodic product training sessions for sales teams and village entrepreneurs.

·        Develop comprehensive training material including case studies, user guides, brochures, and reference tools.

6. Vendor Identification & Assessment

·        Screen, assess, and finalize product/service vendors using structured benchmarks including quality, pricing, delivery reliability, and social impact.

·        Maintain strong vendor relationships to ensure consistency and accountability in supply.

7. Pricing Strategy & Social Impact Modelling

·        Co-create category pricing models with partners based on competitive analysis, historic data, forecast demand, and target consumer affordability.

·        Ensure pricing aligns with both business viability and rural community value.

Desired Skills & Experience:

• 5–8 years of experience in product management, category management, e-commerce, or retail operations
• Prior experience in rural markets or decentralized distribution systems is highly valued
• Demonstrated experience of working in complex, and multi-vendor environment 
• Deep understanding of rural consumer behavior, affordability dynamics, and product-market fit
• Passion for social impact, inclusive growth, and designing commercially viable solutions
• Excellent communication and networking skills to build relationships with vendors, sales agents, and partners
• Driven by innovation, grounded in execution

Apply now by sharing your resume at - careers@dharmalife.in