Category Lead (Skincare & Personal Care)

Role Overview: As the Category Lead for Skincare & Personal Care at Miduty, you will be responsible for building and growing the category by developing an effective product roadmap, driving consumer insights, shaping go-to-market strategy, and ensuring strong commercial performance. This is a high-impact, entrepreneurial role that requires a blend of strategic thinking, market understanding, and execution excellence. Key Responsibilities: 1. Category Strategy & Ownership Define and own the strategy and P&L for the Skincare & Personal Care category. Identify whitespace opportunities and create a long-term innovation and product roadmap. Monitor trends, consumer needs, and competitive landscape to ensure category relevance. 2. Product Development & Innovation Work closely with R&D, formulation experts, and suppliers to develop high-quality, differentiated skincare & personal care products. Define product positioning, pricing strategy, and packaging direction. 3. Go-to-Market Execution Partner with marketing, design, content, and digital teams to create compelling launch campaigns and communication strategies. Build category education and storytelling across D2C, marketplaces, and offline channels. 4. Commercial Performance & Analytics Track performance of SKUs across all channels and optimize for growth and profitability. Use analytics to drive assortment planning, pricing optimization, and promotional strategy. 5. Cross-Functional Collaboration Collaborate with supply chain, finance, regulatory, and customer experience teams to ensure seamless product lifecycle management. Drive alignment across teams to deliver high-quality customer experiences. Qualifications: 4–8 years of experience in category management, brand management, or product management in skincare, beauty, personal care, or wellness sectors. Strong business acumen with a track record of delivering category growth. Experience in new product development and D2C/e-commerce is a strong plus. Deep consumer understanding and passion for skincare/personal care. Excellent project management, communication, and cross-functional leadership skills. Location: Sector 62, Gurugram You can also share your updated resume on dhruv@miduty.in Show more Show less