Business Performance Manager

🧾 About the Company:

We are a fast-growing, innovation-driven medical aesthetics and IV infusion wellness brand revolutionizing preventive and aesthetic healthcare in India. With visionary leadership, a portfolio of energy-based devices, and scientifically designed IV therapies, we are building the next frontier of health, beauty, and lifestyle solutions.

This is a high-impact role for someone ready to build performance marketing from scratch, drive measurable growth, and own end-to-end marketing funnels across D2C and B2B verticals.

🎯 Job Summary:

Performance Marketing Manager

You’ll be responsible for strategizing, executing, and optimizing high-converting paid campaigns across all digital channels — with a focus on lead generation, ROAS, customer acquisition, and hyperlocal clinic traffic.

📌 Key Responsibilities:

• Develop, implement, and scale ROI-focused campaigns on

  Meta, Google, YouTube, LinkedIn, and Programmatic

  .
• Manage budgets across acquisition funnels for both B2C (customers) and B2B (doctors/clinics).
• Execute geo-targeted campaigns to drive traffic to partner clinics, events, demos, and treatments.
• Own performance dashboards: ROAS, CAC, CTR, CVR, LTV, and funnel drop-offs.
• Collaborate with the content, social media, and design teams to align ad creatives and messaging.
• A/B test creatives, audiences, placements, and landing pages to continuously improve conversions.
• Optimize campaigns for retargeting, drip nurturing, remarketing, and reactivation.
• Work with CRM and tech teams to track end-to-end user journeys.
• Monitor competitor ads, industry trends, and evolving platform algorithms.
• Support product launches and regional go-to-market strategies.
• Collaborate with founder & brand teams to prepare investor-facing performance reports.

📚 Required Experience & Background:

• 3–5 years of performance marketing experience, preferably in:

• Medical Devices / Skincare / Fashion / Health & Wellness / Ayurveda / BeautyTech / Aesthetics

• Hands-on expertise in Meta Ads, Google Ads, LinkedIn, Google Analytics, Google Tag Manager.
• Proven ability to manage 6–7 figure monthly media budgets with accountability for results.
• Experience launching new brands/products and scaling from ground zero.
• Familiarity with healthcare compliance (where applicable) is a plus.
• Analytical skills with a strong bias for execution and performance metrics.
• Ability to work in a startup-like, high-growth, collaborative environment.

✨ Bonus if you have:

• Experience marketing luxury skincare or energy-based aesthetic machines/devices.
• Knowledge of doctor/clinic funnel conversions and HNWI targeting.
• Prior work with dermatologists, cosmetologists, or IV drip lounges.
• Familiarity with tools like HubSpot, Klaviyo, Shopify, SEMrush, and Hotjar.

📈 What’s in it for You?

• Work directly with a visionary founder on brand building, growth, and performance.
• Shape and scale a next-gen wellness and aesthetic brand from launch.
• High ownership role with learning across health, beauty, tech, and lifestyle.
• Access to best-in-class product knowledge, aesthetic events, and wellness therapies.
• Growth opportunities across verticals and functions based on performance.

💼 Job Type:

Salary:

To Apply:

resume, portfolio and 3 best performing campaigns