Brand Alliances Manager (Supply Side growth)

Role Overview:

Key Responsibilities:

1. Commercial Negotiation & Margin Improvement:

• Take ownership of negotiating and renegotiating commercial terms

(commissions/margins) with new and existing brand partners to achieve specific margin improvement targets for the overall portfolio.

• Develop negotiation strategies based on brand performance, market rates, and the value of our distribution channels.
• Secure valuable marketing development funds (MDF), co-op budgets, or other marketing investments from brands.

2. Strategic Brand Acquisition & Portfolio Expansion (Breadth):

• Identify, prospect, and onboard new, strategically important brands across diverse categories to enhance the attractiveness and completeness of our catalog for consumers and clients.
• Prioritize brand acquisition based on consumer demand, strategic fit, and potential commercial value.
• Manage the end-to-end onboarding process for new brands.

3. Partnership Management & Growth:

• Build and nurture strong, senior-level relationships with key contacts at partner brands.
• Act as the primary commercial point of contact, understanding brand objectives and aligning them with [Your Company Name]'s goals.
• Collaborate internally (Marketing, Product, Sales) to maximize brand visibility and sales volume, utilizing secured marketing funds effectively.
• Analyze brand performance data, provide insights to partners, and identify opportunities for mutual growth.

4. Market Intelligence & Reporting:

• Monitor industry trends, competitor brand portfolios, and commercial benchmarks.
• Track and report directly to the Founder on primary KPIs: overall portfolio margin percentage, progress against margin improvement targets, and growth in the number/quality of onboarded brands.

Qualifications:

• BTech, or a related field. MBA is a plus.

• Minimum 5 years

  of experience in partnerships, business development, category management, vendor management, or strategic sourcing, with a strong focus on commercial negotiation.

• Experience working in a fast-paced startup environment is highly preferred.

• Proven, demonstrable track record of successfully negotiating complex commercial agreements and achieving quantifiable improvements in margins or commercial terms.
• Experience managing relationships with large retail, CPG, or D2C brands.
• Exceptional negotiation, communication, and influencing skills.
• Strong commercial and financial acumen, with an ability to analyze data and build compelling business cases.
• Highly results-oriented, strategic thinker with strong analytical and problem-solving capabilities.

Excellent relationship-building skills, capable of engaging senior stakeholders.