Branch Manager

Roles and Responsibilities of Branch In-Charge (FMCG Company)Branch Operations Management Oversee the day-to-day operations of the branch, ensuring smooth functioning across all departments including sales, inventory, logistics, and finance. Sales and Revenue Generation Drive branch-level sales targets by strategizing and implementing sales plans, monitoring performance, and coordinating with the sales team. Inventory & Stock Management Maintain optimal stock levels, ensure timely replenishment, and monitor the movement of goods to avoid stockouts or overstocking. Team Leadership and Supervision Lead and supervise branch staff including sales representatives, warehouse personnel, and administrative staff; ensure training, motivation, and performance evaluations are carried out effectively. Customer Relationship Management Maintain strong relationships with key customers, distributors, and retailers, addressing their concerns and ensuring high levels of customer satisfaction. Compliance and Reporting Ensure adherence to company policies, legal regulations, and safety standards; regularly report branch performance to the regional or head office. Cost Control and Budgeting Monitor branch expenditures and implement cost-saving initiatives to enhance profitability within the allocated budget. Logistics and Distribution Oversight Coordinate timely and efficient distribution of products to customers, ensuring delivery timelines are met and logistics operations are optimized. Market Intelligence and Competitor Analysis Stay updated on local market trends, competitor activities, and customer preferences to recommend changes or improvements in strategy. Crisis and Risk Management Handle operational risks, grievances, and unforeseen challenges effectively to ensure business continuity and minimal disruptions.