Associate / Sr. Associate – Email Marketing

About Company

About Position

Primary Responsibilities Include, But Are Not Limited To

• Work closely with sales and marketing teams to identify our target email audience and grow our email list. Maintain a clean email database.
• Design and implement direct email marketing campaigns – developing copy and subject lines, designing email templates, building email lists, and more.
• Running different types of email campaign such as followup emails, newseltters, lead nurturing and automation/workflow
• Plan and execute SMS, Social and Whatsapp campaigns
• Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices
• Ensure emails follow industry standards and privacy policies
  

Desired Skills And Experience

• At least 4+ years of email marketing experience, preferably in a related industry.
• Proven experience in marketing automation, HTML and tools such as Zoho Campaigns, MailChimp, HubSpot, Google Analytics etc.
• Bachelor’s degree in technology or higher education
• Proven record of managing email marketing budget and delivering a solid ROI
• Experience managing teams
• Experience in dealing with and presenting to multiple stakeholders effectively
• Organized with an ability to multi-task, prioritize and work to tight deadlines
• Excellent analytical skills with the ability to process large amounts of data and information into concise recommendations and action for the company