WhatsApp Business Communications Lead

Job Title: WhatsApp Business Communications Lead Location: Onsite (Sattva Global City Bangalore) Type: Full-time Responsibilities: · Develop and manage the WhatsApp marketing strategy. · Create engaging conversational flows for student inquiries. · Design personalized messaging sequences based on student interests. · Set up and optimize WhatsApp chatbots for initial engagement. · Create templates for counselors to use in personal interactions. · Monitor WhatsApp campaign performance and optimize accordingly. · Train the counseling team on effective WhatsApp communication. Requirements: · 2+ years experience in messaging or WhatsApp marketing. · Strong understanding of conversational marketing. · Experience with WhatsApp Business API and templates. · Knowledge of compliance requirements for messaging. · Excellent written communication skills. · Ability to develop engaging yet concise messaging. · Understanding of the Indian higher education landscape. Key Performance Metrics: · WhatsApp open and response rates. · Conversion from WhatsApp to application. · Response time metrics. · User satisfaction with WhatsApp experience. Right candidates drop your resume at archana@activeedu.com/ or contact at 8431911131 Job Type: Full-time Pay: ₹25,000.00 - ₹40,000.00 per year Benefits: Flexible schedule Food provided Schedule: Day shift Ability to commute/relocate: Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (Required) Experience: three: 2 years (Required) Work Location: In person