Website Product Lead

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About the Role

Website Owner

onsite role

Key Responsibilities

1. Website Strategy & Development

• Define and execute the roadmap for new

  sections and functionalities

  for the pre-login website.
• Drive

  Conversion Rate Optimization (CRO)

  to maximize user engagement and lead generation.
• Collaborate with

  tech, design, and vendor teams

  to develop and execute website enhancements.
• Own and manage

  UI/UX design

  to create industry-best user experiences.
• Ensure compliance with best practices in

  SEO, web vitals, and accessibility

  .

2. Content & User Experience Management

• Own and Oversee

  CMS management

  for seamless content updates and consistency.
• Ensure that content aligns with the latest industry trends and user behavior insights.
• Optimize website structure and

  navigation

  to enhance user experience and accessibility.

3. AI-Driven Innovations & Personalization

• Identify and implement

  AI-driven opportunities

  for website automation and personalization.
• Utilize AI-powered tools for

  content generation, recommendation engines, and predictive analytics

  .
• Leverage

  NLP (Natural Language Processing)

  tools to simplify content and improve user engagement.

4.. Stakeholder & Sprint Management

• Work closely with

  product, design, and tech teams

  to execute new initiatives.
• Own the

  sprint planning

  for website development and enhancements.
• Manage vendor relationships for

  website development, SEO, and automation solutions

  .

5. SEO & Web Performance Optimization

• Implement

  SEO best practices

  to drive organic traffic and improve search rankings.
• Monitor and optimize

  Google Core Web Vitals

  to ensure high-performing page speed and responsiveness.
• Manage

  Google Analytics (GA), Google Tag Manager (GTM), and Google Search Console (GSC)

  to track website performance.
• Drive structured

  A/B testing

  for continuous improvement of user engagement and conversions.

6. Collaboration & Leadership

• Work closely with cross-functional teams including

  marketing, product, design, and analytics

  .
• Act as the

  bridge between marketing and technology teams

  , ensuring website enhancements align with business goals.
• Drive an

  agile and vibrant marketing environment

  , fostering innovation and collaboration.

Why Join Us?

• Work with

  one of India's leading stock broking firms

  .
• Lead AI-driven and

  cutting-edge MarTech initiatives

  .
• Be part of a

  vibrant, agile marketing team

  that is contributing towards transforming a traditional payer to challenge the fintechs
• High visibility and ownership of website growth and digital transformation.

website strategy leader

Apply now to be part of the digital evolution at Kotak Securities.