Sr. SEO Executive with PPC expert

Job Summary:

We are seeking an experienced Senior SEO Executive who also has hands-on experience with PPC campaigns and Meta Ads (Facebook/Instagram). The ideal candidate will be responsible for developing and executing strategies to improve organic search rankings, increase website traffic, and manage performance-based ad campaigns across platforms like Google Ads and Meta Ads Manager.

Key Responsibilities:SEO Responsibilities:

• Plan, implement, and manage comprehensive SEO strategies (on-page, off-page, and technical SEO).
• Conduct in-depth keyword research and SEO audits.
• Optimize content, meta tags, and website structure for search engines.
• Monitor and report on search rankings, traffic, and performance using tools like Google Search Console, GA4, SEMrush, Ahrefs, or similar.
• Collaborate with content, design, and development teams to ensure SEO best practices are followed.
• Keep up-to-date with the latest SEO trends and Google algorithm updates.

PPC & Meta Ads Responsibilities:

• Plan and execute high-performing PPC campaigns on Google Ads (Search, Display, Shopping) and YouTube.
• Create, monitor, and optimize Meta (Facebook and Instagram) ad campaigns.
• Conduct A/B testing of ad creatives, landing pages, and audience segments.
• Track performance KPIs (CTR, CPC, ROAS, Conversion Rate) and prepare regular performance reports.
• Work with graphic designers and content teams to create compelling ad creatives.
• Manage ad budgets and ensure efficient use of spend to achieve performance goals.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in SEO with strong knowledge of Google algorithms and best practices.
• Proven experience managing PPC campaigns via Google Ads and Meta Ads Manager.
• Strong analytical skills and experience with tools like Google Analytics, GA4, Data Studio, SEMrush, Ahrefs, etc.
• Experience with CRO, website UX best practices, and lead generation funnels is a plus.
• Excellent communication and teamwork skills.

Job Type: Full-time

Pay: ₹25,000.00 - ₹32,000.00 per month

Benefits:

• Cell phone reimbursement
• Leave encashment

Schedule:

• Day shift

Work Location: In person