PPC & Meta Ads Experts

Key Responsibilities:

• Plan, create, and manage PPC campaigns across Google Ads (Search, Display, YouTube, Shopping) and Meta platforms (Facebook, Instagram).
• Conduct keyword research, audience targeting, ad copywriting, and bid strategy optimization.
• Monitor daily performance metrics and track key KPIs such as ROAS, CTR, CPA, CPL, and conversion rates.
• Develop A/B testing strategies for ads, audiences, landing pages, and creative variations.
• Collaborate with the design and content teams to develop high-converting ad creatives and landing pages.
• Implement pixel tracking, custom conversions, and events using tools like Google Tag Manager and Meta Events Manager.
• Stay updated on industry trends, platform updates, and new ad features or beta programs.
• Generate weekly and monthly performance reports with actionable insights and recommendations.
• Manage budgets effectively and ensure spend aligns with overall marketing goals.

Qualifications:

• 2+ years of hands-on experience managing PPC and Meta Ads campaigns.
• Proven track record of driving successful ROI-focused paid media campaigns.
• Strong understanding of performance marketing, conversion optimization, and audience targeting.
• Experience with tools such as Google Ads Manager, Meta Ads Manager, Google Analytics (GA4), Google Tag Manager, SEMrush, or similar.
• Excellent analytical skills with proficiency in Excel, Sheets, or dashboarding tools (e.g., Data Studio, Looker).
• Strong communication and presentation skills.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person