Sr. Digital Marketing Executive

Job Title: Digital Marketing Executive
Location: Pondicherry
Department: Marketing
Experience: 1–3 years
Employment Type: Full-time

Job Summary:

We are seeking a dynamic and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning, implementing, and managing digital marketing strategies to enhance brand visibility, engage target audiences, and drive leads and conversions across all digital platforms.

Key Responsibilities:

• Develop and execute digital marketing campaigns across various channels including SEO, SEM, social media, email marketing, and content marketing.
• Manage and grow the company’s presence on platforms like Google, Facebook, Instagram, LinkedIn, and others.
• Monitor and analyze website traffic and performance metrics using tools like Google Analytics, Search Console, and AdWords.
• Plan and manage paid advertising campaigns (Google Ads, Meta Ads, etc.) to drive traffic and conversions.
• Optimize content for SEO and manage keyword research and backlink strategies.
• Create engaging content including blogs, creatives, newsletters, and social media posts.
• Collaborate with designers, content writers, and other team members to maintain brand consistency.
• Stay up to date with the latest trends and best practices in digital marketing.
• Generate performance reports and present insights and suggestions for improvement.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing or similar role.
• Hands-on experience with SEO/SEM, Google Analytics, and major social media platforms.
• Strong understanding of digital marketing concepts and best practices.
• Excellent communication, analytical, and multitasking skills.
• Knowledge of graphic design tools (like Canva or Adobe Creative Suite) is a plus.
• Certification in digital marketing (Google, HubSpot, etc.) is preferred.

Key Skills:

• SEO & SEM
• Google Ads / Meta Ads
• Social Media Marketing
• Email Marketing
• Content Creation
• Google Analytics & Reporting
• Campaign Management
• Creativity and Strategic Thinking

Job Type: Full-time

Pay: ₹200,000.00 - ₹400,000.00 per year

Benefits:

• Provident Fund

Work Location: In person