Social Media Manager

FULL-TIME, ON-SITE POSITION IN AHMEDABAD, GUJARAT. Requirements: · Bachelor’s degree in Marketing, Communications, Literature, Journalism, or related field · 2–3 years of proven experience managing social media for a brand, publisher, or EdTech company · Prior exposure to literary, educational, or creative industries is a strong plus · Master’s degree or certifications in digital marketing (preferred) · Strong command over English and Hindi (Gujarati is a bonus) · Excellent copywriting and storytelling skills · Proficiency in content creation tools (Canva, Adobe Creative Suite, etc.) · Experience with social media platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube) · Familiarity with analytics tools (Meta Insights, Google Analytics, Buffer, etc.) · Knowledge of SEO, content marketing, and basic video editing · Understanding of education trends, reading habits, and student-parent engagement · Strong work ethic and high work quality standards Responsibilities: · Developing and implementing engaging lesson plans that align with curriculum standards · Developing and executing a creative social media strategy to promote literature-based EdTech products and services · Creating engaging, educational, and brand-aligned content for multiple platforms · Writing compelling captions, posts, and ad copy tailored for educators, parents, and students · Designing and scheduling posts consistently to build community and engagement · Running targeted ad campaigns to drive awareness, sales, or leads · Responding to comments, DMs, and building relationships with online communities · Collaborating with the content, design, and sales teams to align messaging · Tracking and reporting on key performance metrics (reach, engagement, conversions) · Identifying trends, hashtags, and partnerships relevant to the education and literature space · Managing contests, giveaways, and campaigns tied to reading programs or product launches · Creating basic reels, storyboards, or video scripts for Instagram Reels or YouTube Shorts · Supporting the launch of new products or services through organic and paid promotions · Monitoring competitors and staying up to date with digital marketing best practices For more details, please visit: www.theiaedu.com & www.thelitquest.com Role: Social Media Manager Type: Full-time, on-site in Ahmedabad, Gujarat We are also accepting applications for this profile from: Social Media, Social Media manager, Social Media Ahmedabad, Instagram marketing, Social Media Marketing in Gujarat, YouTube shorts, Instagram reels creator, Google ads manager, Job Types: Full-time, Permanent, Fresher Pay: ₹35,000.00 - ₹45,000.00 per month Benefits: Leave encashment Provident Fund Schedule: Day shift Ability to commute/relocate: Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required) Experience: marketing on social media: 2 years (Required) Language: English (Required) License/Certification: experience managing and marketing content-based brand(s) (Required) experience of marketing on Instagram, LinkedIn, Twitter. (Preferred) Work Location: In person