Social Media Manager (Apparel Brand)

Key Responsibilities:

Develop, implement, and manage social media strategies to enhance brand presence across platforms (Instagram, Facebook, LinkedIn, etc.).

Create engaging, fashion-forward content tailored to women's apparel audiences —including posts, reels, stories, and videos.

Work closely with the design, visual merchandising, and marketing teams to ensure brand consistency.

Monitor, analyze, and report on social media performance (engagement rates, follower growth, traffic conversion, etc.).

Stay updated with the latest fashion trends, platform updates, and social media best practices.

Build relationships with influencers, stylists, and fashion communities to boost brand visibility.

Handle community management — responding to comments, DMs, and engaging with the online audience.

Requirements:

· 4–8 years of social media experience, preferably in the fashion/women's apparel industry.

· Strong understanding of women's fashion, styling, and retail trends.

· Proficiency in social media management tools and basic graphic design skills (Canva, Photoshop preferred).

· Excellent communication, writing, and storytelling skills.

· Highly creative with an eye for aesthetics, fashion sensibility, and attention to detail.

· Ability to multitask and meet deadlines in a fast-paced environment.

Skills:

· Experience with influencer marketing campaigns.

· Basic video editing skills (for Reels/short-form content).

· Fashion blogging, styling, or personal brand presence.