Social Media Designer

‘Litmus Ink’ is a Communication studio specializing in visual communication strategies and technology development. Our client list is diverse including large corporates like Makemytrip, PWC, Harvard, NIIT, Government of India, Oxford Policy Management, Jamboree to startups like Kamal Kisan, Boxpfa, ZooFresh and others in interesting domains.

About the Role:

We are seeking a creative and detail-oriented Social Media Designer to join our team. You will be responsible for designing high-quality ad creatives, social media graphics, and engaging reels that align with our brand identity and marketing goals. The ideal candidate has a strong design aesthetic, understands social media trends, and can create visuals that drive engagement and conversions.

Key Responsibilities:

• Design compelling ad creatives for Facebook, Instagram, LinkedIn, and other digital platforms.
• Develop social media posts, carousels, stories, and infographics to enhance brand presence.
• Ideate and create engaging reels, animations, and motion graphics aligned with current trends.
• Work closely with the marketing team to conceptualise and execute campaign visuals.
• Maintain brand consistency while adapting designs for different platforms and audience segments.
• Stay updated on design trends, platform updates, and ad creative best practices.
• Optimise creatives based on performance metrics and A/B testing insights.

Requirements:

• Preferred 1+ years of experience in graphic design and social media content creation.
• Proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), and Canva.
• Strong understanding of social media aesthetics, ad formats, and platform-specific guidelines.
• Experience with motion graphics, video editing, and reel creation.
• Ability to work in a fast-paced environment and meet deadlines.
• A creative mindset with strong storytelling and visual communication skills.
• Knowledge of performance marketing and designing for conversions is a plus.

Nice-to-Have:

• Experience in UI/UX design for social media landing pages.
• Familiarity with AI-based design tools like Midjourney or Runway.
• Knowledge of basic copywriting for ad creatives.

Note: Please share a link to your portfolio. We are unable to accept applications without a portfolio link.

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Schedule:

• Day shift

Ability to commute/relocate:

• Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Please share a portfolio link (applications without a portfolio will not be considered).

Work Location: In person