SEO Specialist

Calicut|Kerala|India - Full Time Job Summary We are a leading digital agency based in Dubai. We are currently looking for a SEO Specialist with at least 2-3 Years of experience in SEO to join our dynamic team in Calicut. Job Highlights Optimizing copy and landing pages for search engine optimization Performing ongoing keyword research including discovery and expansion of keyword opportunities Researching and implementing content recommendations for organic SEO success Handling multiple projects simultaneously Roles and Responsibilities Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Staying abreast with new trends and updates in the space. Skills Required Desired Candidate Profile Proven SEO experience In-depth experience with website analytics tools (e.g, Google Analytics, Google Tag Manager, SemRush, NetInsight, Omniture, WebTrends) Working knowledge of HTML, CSS, and JavaScript development and constraints Knowledge of ranking factors and search engine algorithms Up to date with the latest trends and best practices in SEO and SEM Solid understanding of performance marketing, conversion, and online customer acquisition