Senior Executive - Paid Media

About Us:

Grapes, India’s leading Integrated communications agency, nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions. Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists.

Powered with a deep Technical Knowledge combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do!

Agile minds are at our core with a continuous endeavor to invest in talent.

Key Responsibilities:

Plan, manage, and optimize performance campaigns across Google Ads (Search, Display, PMax, Shopping, YouTube) and Meta Ads.

Drive sales-focused campaigns with a strong emphasis on revenue generation and performance metrics.

Optimize and manage Google Merchant Center feeds for effective Shopping Ads delivery.

Set up and maintain accurate tracking through Google Tag Manager (GTM).

Utilize Google Analytics to analyze campaign data and implement performance-enhancing strategies.

Must-Have Skills & Experience:

1–3 years of hands-on experience in performance marketing (Google & Meta platforms).

In-depth expertise in GTM, Shopping Ads, and media planning.

Demonstrated success in managing sales-driven campaigns and leveraging data analytics.

Strong command of Google Analytics, bidding strategies, and audience segmentation & targeting.