Senior Executive - Graphic Designer

Job Overview

We are seeking a highly creative and experienced Senior Graphic Designer to lead and execute visual communication for our fast-growing e-commerce brand specializing in skincare and makeup. You will play a pivotal role in shaping the brand's visual identity across all platforms, driving design innovation while ensuring aesthetic consistency and commercial appeal.

Key Responsibilities

• Creative Leadership:
• Conceptualize and help lead design projects including campaign visuals, product launches, and seasonal brand refreshes.
• Maintain and elevate brand identity across digital platforms.
• E-commerce & Performance Creatives:
• Design high-converting banners and offers for marketplaces and the brand’s website.
• Collaborate with marketing to develop engaging creatives for social ads, emailers, and CRM campaigns.
• Team Collaboration:
• Work closely with brands and platform design team to ensure timely and impactful design output.
• Mentor junior designers and provide feedback to uphold design quality.
• Trend & Competitor Tracking:
• Stay updated on design, beauty, and lifestyle trends and translate them into relevant, trend-forward visual content.
  

Required Skills & Qualifications

• Bachelor’s degree in Graphic Design, Communication Design, Fine Arts, or a related field.
• 5+ years of graphic design experience with a strong portfolio in the beauty, fashion, or lifestyle space.
• Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign); knowledge of After Effects or Premiere Pro is a plus.
• Strong sense of typography, color theory, layout, and visual hierarchy tailored to female-focused beauty consumers.
• Experience designing for D2C and e-commerce (Amazon, Flipkart, Nykaa, etc.) is highly preferred.
• Understanding of user behavior, performance metrics, and creative testing (A/B testing knowledge is a plus).
• Strong communication and project management skills with the ability to multitask in a fast-paced, deadline-driven environment.
• Knowledge and basic understanding of AI generative software like ChatGPT, Midjourney
  

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 8 exclusive stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.