Senior Content Writer

Responsibilities

• Develop content strategies that align with brand messaging, demand generation, and mar-comm goals.
• Plan and manage a content calendar for web, social, email, blogs, videos, and campaigns.
• Collaborate with design, SEO, paid media, and client teams to deliver integrated content experiences.
• Write and edit high-quality content including blogs, whitepapers, case studies, website copy, ad copy, and scripts.
• Conduct content audits and gap analysis to optimize existing assets and improve performance.
• Track and analyse content performance using analytics tools and adjust strategy accordingly.
• Ensure content aligns with SEO best practices and brand voice/tone.
• Stay updated with industry trends, competitor content, and emerging formats.

Qualifications

• 3+ years of proven experience in content strategy or content marketing (preferably in a B2B/agency environment).
• Strong writing, editing, and storytelling skills with attention to detail.
• Experience in SEO content creation, keyword planning, and performance tracking.
• Understanding of the buyer’s journey and content funnels.
• Familiarity with tools like SEMrush, Google Analytics, SurferSEO, or HubSpot.
• Ability to lead brainstorming sessions and collaborate with cross-functional teams.
• A portfolio of published work (blog posts, campaigns, etc.) is mandatory.