Search Engine Marketing Specialist

Company Description

New Vision Digital is a performance digital marketing agency with offices in Dubai, Delhi NCR, Sydney, Orlando, and Brighton. We are a team of strategists, designers, and technologists passionate about building digital platforms, products, and services across web, mobile, social, and connected retail channels. Our services include Search Engine Optimization, Social Media Marketing, Pay Per Click Advertising, and Web Design, tailored to offer long-term sustained value and excellent customer service. New Vision Digital is a member of NASSCOM & SoDA - The Society of Digital Agencies.

Role Description

This is a full-time hybrid role for a Search Engine Marketing Specialist based in Noida, with some work from home acceptable. The Search Engine Marketing Specialist will be responsible for conducting keyword research, managing paid search campaigns, analyzing web analytics, and implementing digital marketing strategies. Day-to-day tasks include creating and optimizing search ads, monitoring campaign performance, generating reports, and collaborating with other team members to enhance online visibility and engagement.

Qualifications

• Plan, optimize, implement and manage paid campaigns for a variety of clients on Google, Facebook, and Instagram.
• Ensure PPC campaigns are up and optimized according to brief and best practice guidelines.
• Develop near and long-time paid campaign strategies.
• Manage medium to large-sized PPC budgets.
• Work with the content team to ensure landing pages are effectively optimized for all PPC campaigns to ensure maximum ROI and conversion is possible.
• Perform keyword research and manage all bid management for your clients.
• Work with the PPC Manager to ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy.
• Keep up to date with the latest industry trends.
• Analyze activity and performance of all paid campaigns and report findings back to the PPC Manager and subsequent clients.
• Help to define PPCs strategies for a host of clients.