Retention & Remarketing Specialist

Valuebound

1 - 3 years

3 - 6 Lacs

Bengaluru

Posted:6 days ago| Platform:

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Skills Required

customer segmentation Automation Copy writing RCS Excel Marketing campaigns Customer retention SMS Retention strategies CRM

Work Mode

Work from Office

Job Type

Full Time

Job Description

Develop and execute
customer retention strategies
via SMS, Email, WhatsApp, and RCS.
Create
personalized marketing campaigns
to re-engage inactive customers.
Manage audience segmentation and behavioral triggers for automated messaging.
Track campaign performance and optimize for
higher open rates and conversions
.
Work with design and content teams to craft compelling messages.
Conduct
A/B testing
to improve messaging effectiveness.
Analyze
customer journey data
and optimize engagement touchpoints.

Requirements:

1-3 years of experience in
Retention Marketing / CRM
.
Hands-on experience with
SMS, Email, WhatsApp, and RCS marketing tools
.
Proficiency in
email automation platform on Clevertap, moengage or similar tool
Strong understanding of
customer segmentation and lifecycle marketing
.
Knowledge of
Clevertap, Excel, and reporting dashboards
.
Good copywriting skills for
engaging communication
.

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