Marketing Operations Analyst

Key Responsibilities

• Proactively monitor MarTech platforms and data workflows to identify problems, engaging colleagues to understand and solve
• Champion data integrity across all MarTech platforms; own marketing database hygiene and data requests (eg segmentation, list creation, uploads, cleaning of duplicates, data consistency)
• Master MAP (Hubspot) to create structure and optimize processes that improve the efficiency and effectiveness of marketing activities
• Explore MarTech enhancement (eg GenAI) that help unlock efficiencies, champion adoption and run point on admin-related duties for Marketing-owned platforms
• Manage Salesforce CRM and MAP integrations with other MarTech platforms to streamline process, troubleshoot issues and maintain data flow
• Manage lead scoring and ensure effective handoff of marketing leads to Business Development, Sales and CS teams.

Reporting & Analysis

• Work with others on the Marketing team to develop, track and implement processes and reporting on Marketing influence, CAC, ROI, Paid site visits, MQLs, CTRs, etc Identify trends and make recommendations to improve performance.
• Monitor, analyze, and report marketing contribution to pipeline, program ROI, bookings and Contact activity in dashboards and reports
• Contribute to weekly metric discussions with marketing leaders and other colleagues as needed
• Leverage analysis of marketing performance to inform lead generation strategies, and make recommendations to optimise

Expertise Required

• 5+ years of experience in Marketing Operations and/or strategy role in a high growth SAAS environment
• You know and understand Marketing & Sales funnel metrics and management
• Highly proficient in HubSpot, Salesforce and Microsoft suite
• Experience with tools like web chat, Funnel.io (analysis), paid advertising platforms, Google Analytics, website CMS and optimisation tools
• Skilled at measurement, reporting and analysis including attribution approaches
• Driven by data with experience using test and learn frameworks
• Applies domain knowledge and attention to detail to refine marketing processes and drive efficiencies
• Communicates effectively with colleagues and has an open to learning mindset
• Break work and problems down into manageable pieces; convey, receive and interpret ideas, present tailored information to Marketing or cross-functional audiences
• Self-starter with the ability to take initiative, prioritize and thrive in a very fast-paced environment

Who We Are

We are a values-driven organization that encourages our employees to bring their authentic selves to work every day and empowers everyone to make a tangible impact on our products, clients, and culture. We offer a dynamic environment with driven, fun, and flexible individuals who thrive on challenge and responsibility. This is an opportunity to contribute to our culture and join a company that s on the move.

We live the Poppulo values each day, as they are key to everything we'do.

• Bring Your Best Self

  We show up authentically, are self-aware and always strive to be better.

• See it. Own it. Solve it.

  We proactively innovate and solve for our customers and each other. We set an example with high standards for our work. We foster a culture of learning, acknowledging our successes and our failures.

• Together we're Better

  We value and celebrate our diversity. We learn from others, respecting their expertise, and focus on building trust. Thats what makes us a team.