Performance Marketing Specialist – Meta & Google Ads

Performance Marketing Specialist – Meta & Google Ads Location: Wildship Enterprises (Parent Company of Svastika) Department: Marketing Type: Full-time At Wildship Enterprises—parent company of Svastika, a brand renowned for blending aesthetics with cultural and spiritual essence—we are on the lookout for a passionate and results-driven Performance Marketing Specialist – Meta & Google Ads to join our vibrant team. As the Performance Marketing Specialist, you will play a pivotal role in shaping our digital advertising strategies across Meta and Google platforms, driving customer acquisition, and fueling revenue growth. This role demands creativity, strategic thinking, and strong technical know-how to optimize campaigns and unlock new growth opportunities. Key Responsibilities Campaign Strategy: Develop and execute high-performing Meta and Google Ads campaigns to drive quality traffic and maximize conversions. Performance Analysis: Monitor campaign performance across both platforms, analyze key metrics, and implement optimization strategies. Creative Collaboration: Work with the content and creative teams to develop compelling ad creatives, copy, and landing pages. A/B Testing: Design and run experiments to test variables such as headlines, CTAs, and audience segments to boost performance. Budget Management: Strategically allocate budgets across channels to ensure maximum ROI and achievement of business objectives. Audience Targeting: Use advanced targeting options (custom audiences, lookalikes, keyword strategies, etc.) to ensure campaigns reach the right audience. Industry Trends: Stay updated with the latest trends, platform updates, and best practices across Meta and Google advertising ecosystems. Reporting: Create comprehensive performance reports with actionable insights and data-driven recommendations. Qualifications and Skills Experience: Proven expertise in managing and optimizing both Meta Ads and Google Ads campaigns. Analytical Skills: Strong grasp of KPIs and analytics tools to derive insights and guide strategy. Creativity: Ability to conceptualize and collaborate on engaging ad creatives and landing page optimizations. Technical Knowledge: Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, Pixel, and conversion tracking tools. Project Management: Ability to handle multiple campaigns with excellent time and resource management. Adaptability: Thrive in a dynamic environment with frequent platform updates and new opportunities. Why Join Us? At Wildship Enterprises, we’re more than just a workplace—we’re a community of innovators who believe in making a difference. As the parent company of Svastika, a brand that combines aesthetic finesse with cultural and spiritual significance, we offer an inspiring environment where creativity and strategy meet. By joining our team, you’ll have the opportunity to: ✅ Work on impactful campaigns that shape our brand’s legacy. ✅ Collaborate with a passionate, forward-thinking team. ✅ Explore endless growth opportunities in a fast-evolving market. Apply now to become an integral part of the Wildship Enterprises journey! Job Types: Full-time, Permanent Pay: ₹35,000.00 - ₹45,000.00 per month Benefits: Health insurance Paid sick time Paid time off Schedule: Day shift Fixed shift Monday to Friday Morning shift Supplemental Pay: Overtime pay Performance bonus Ability to commute/relocate: Vikhroli, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required) Education: Bachelor's (Required) Location: Vikhroli, Mumbai, Maharashtra (Required) Willingness to travel: 100% (Required) Work Location: In person