PERFORMANCE MARKETING MANAGER

Key Responsibilities

·     Develop, implement, and scale ROI-driven marketing strategies across digital platforms

·     Own and optimize performance across Google Ads, Meta (Facebook/Instagram), SEO/SEM, and display advertising

·     Coordinate with internal stakeholders to align marketing efforts with business goals

Paid Advertising

·     Conduct keyword research, competitor analysis, and audience segmentation

·     Manage bidding strategies, A/B tests, and campaign experiments to drive efficiency

·     Continuously analyze campaign data and optimize performance to meet acquisition and ROI targets

 Affiliate & Partnership Marketing

·     Build, manage, and optimize a network of affiliate partners

·     Monitor performance and drive growth through strategic partnerships

·     Ensure affiliates comply with brand guidelines and campaign objectives

Performance & Analytics

·     Define KPIs, monitor key metrics, and prepare regular reports on campaign performance

·     Analyze customer behavior across digital channels to uncover insights and improvement opportunities

·     Use analytics to inform creative strategies, targeting, and budget allocation.

·     Collaborate with internal/external creative teams for ad content and assets

·     Own media planning and budget allocation across all paid channels

·     Ensure cost-effective spend and high-impact delivery

Social Media & Community

·     Plan and execute organic and paid social media campaigns

·     Ensure platform-specific content and messaging strategies

·     Monitor trends and engage with the online community to enhance brand presence

 Vendor & Agency Coordination

·     Manage relationships with digital agencies, tech partners, and content vendors

·     Ensure timely execution and alignment with budget and quality expectations

Requirements

·     3+ years of experience in digital marketing or performance marketing (agency experience is a plus)

·     Hands-on expertise in Google Ads, Meta Ads (FB/IG), SEO, SEM, and affiliate marketing

·     Strong understanding of ad platforms, analytics tools (Google Analytics, Meta Business Suite, etc.), and attribution models

·     Excellent analytical skills with a creative and experimental approach to marketing

·     Proven track record of managing media budgets and delivering ROI.