Performance Marketing Lead

Digital Campaign Strategy and Execution:

• Design and execute performance-driven digital marketing campaigns on platforms such as Meta Ads, Google Ads, Affiliate.
• Develop targeted campaigns tailored to micro-markets and specific property categories.

Lead Generation and Conversion Optimization:

• Focus on generating high-quality leads with a strong likelihood of conversion into site walk-ins and bookings.
• Continuously monitor and optimize campaigns to improve ROI and reduce cost per lead (CPL).

Business Target Alignment

• Understand business objectives and translate them into actionable digital marketing strategies to achieve lead generation and walk-in targets.
• Work towards meeting and exceeding key performance metrics aligned with organizational goals.

Innovation and Platform Exploration

• Explore and implement innovative strategies and emerging digital platforms to generate high-intent leads.
• Stay ahead of industry trends to drive new ideas and ensure competitive advantage.

Performance Analysis and Reporting

• Analyze campaign performance using tools such as Google Analytics, CRM platforms, and in-platform insights.

Stakeholder Collaboration

• Coordinate with internal teams, including pre-sales, sales, and senior management, to ensure digital marketing efforts align with project goals.
• Provide timely updates and recommendations to ensure successful execution of campaigns.

Required Skills and Qualifications

• Bachelor s degree in marketing, business, or a related field. Minimum of 5 years of experience in digital performance marketing, preferably in real estate or high-involvement industries.
• Proven expertise in Meta Ads, Google Ads and affiliate marketing. Strong analytical skills with a track record of using data to optimize campaigns and improve outcomes.
• Ability to manage budgets effectively and deliver on lead generation targets under tight deadlines.
• Excellent communication and collaboration skills for cross-functional coordination.
• Creativity and a proactive approach to exploring innovative lead generation strategies.

Required Skills and Qualifications:

• Bachelor s degree in marketing, business, or a related field. Minimum of 5 years of experience in digital performance marketing, preferably in real estate or high-involvement industries.
• Proven expertise in Meta Ads, Google Ads, and affiliate marketing. Strong analytical skills with a track record of using data to optimize campaigns and improve outcomes.
• Ability to manage budgets effectively and deliver on lead generation targets under tight deadlines.
• Excellent communication and collaboration skills for cross-functional coordination.
• Creativity and a proactive approach to exploring innovative lead generation strategies.
• Experience in real estate digital marketing, with an understanding of micro-market-specific strategies.
• Certifications in Google Ads, Meta Blueprint, or similar digital marketing tools.
• Familiarity with Mumbai s real estate trends and audience behavior.