Paid Media Specialist (PPC)

Job Title: Senior Performance Marketer - PPC (eCommerce)Location: Remote

Position Overview:

Key Responsibilities:

• Develop and execute PPC strategies to drive customer acquisition, sales, and revenue while maintaining a strong focus on ROAS and ROI metrics
• Manage and optimize PPC campaigns across various platforms, with a primary focus on Google and Bing, to ensure maximum effectiveness and efficiency
• Conduct keyword research, ad copywriting, and A/B testing to continuously improve campaign performance and drive conversions
• Analyze campaign data, generate actionable insights, and implement optimizations to enhance overall performance and meet KPIs
• Collaborate with cross-functional teams, including marketing, analytics, and product, to align PPC strategies with broader business objectives
• Stay updated with industry trends, new tools, and best practices to implement innovative PPC strategies and maintain a competitive edge
  

Qualifications and Skills:

• Bachelor's degree in Marketing, Business, or a related field
• 6-7 years of hands-on experience in PPC marketing within the eCommerce industry
• Proven expertise in managing and optimizing PPC campaigns on platforms such as Google Ads, Bing Ads, etc
• Strong analytical skills with the ability to interpret complex data and derive actionable insights
• Experience in maximizing ROAS and ROI while effectively managing budgets
• Proficiency in using analytics and PPC management tools (Google Analytics, Google Ads Editor, etc.)
• Excellent communication and collaboration skills, with the ability to work in a fast-paced environment and drive results
  

Additional Requirements:

• Prior experience in the USA market with a deep understanding of its nuances and consumer behavior
• Certifications in Google Ads or Bing Ads are preferred
• Familiarity with eCommerce platforms and understanding of online consumer behavior is a plus