194 Paid Media Jobs - Page 2

Qualifications: 4-6 years of experience in performance marketing or a related field, with a demonstrable understanding of the digital news industry. Proven track record of success in managing and optimizing paid advertising campaigns across Facebook Ads, Google Ads, and YouTube Ads (or similar platforms) to acquire new audiences for digital publications. Well versed with Marathi language. Strong understanding of social media marketing principles and best practices within the context of news promotion. Experience with data analysis tools such as Facebook Analytics and Google Analytics, with the ability to translate data insights into actionable marketing strategies. Excellent communication, presentation, and interpersonal skills with the ability to collaborate effectively with cross-functional teams (editorial, sales, marketing). Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment. Passion for digital marketing and a strong desire to learn and stay updated on industry trends specific to online news consumption. Responsibilities: Campaign Management: Develop and execute data-driven performance marketing strategies across Facebook Ads, Google Ads, and YouTube Ads, focusing on acquiring new readers and promoting content that resonates with target audiences. Manage campaign budgets strategically, optimizing bidding strategies and ad creatives to maximize return on ad spend (ROAS) and subscriber growth. Conduct A/B testing for headlines, ad copy, landing pages, and targeting parameters to continuously improve campaign performance. Stay up-to-date on the latest platform features and best practices for paid advertising within the digital news landscape. Content Promotion & Social Media Marketing: Collaborate with the editorial team to identify high-performing content and develop targeted social media campaigns to promote it across relevant platforms (Facebook, Twitter, etc.). Analyze social media performance metrics specific to the news industry, such as audience demographics, engagement rates, and content virality. Leverage social media trends and current events to create engaging content that drives traffic back to the website and grows the publication's social media following. Data Analysis & Reporting: Utilize Facebook Analytics, Google Analytics, and other reporting tools to track campaign performance and measure key performance indicators (KPIs) relevant to the news industry, such as website traffic, subscription conversions, audience demographics, and content engagement metrics. Generate insightful reports and presentations tailored for stakeholders in the newsroom, clearly communicating campaign results and subscriber acquisition trends. Identify data-driven insights and opportunities for improvement based on campaign performance and audience behavior.

We're hiring a Performance Marketing Lead Strategist with 3+ yrs of agency experience to lead Meta, Google & LinkedIn ads, drive ROI, and build scalable strategies. On-site in Kondapur, Hyderabad. Apply: hr@viralbugdigitalmarketing.com

Note - "Alternate Saturdays (1st,3rd &5th) are half day working" About the Role We are looking for a sharp, performance-driven marketer who combines analytical thinking with creative problem-solving. Youll own the full funnel from campaign planning to optimization and play a critical role in reducing CPL, improving lead quality, and scaling results across digital platforms. This role is ideal for someone who thrives on data, understands business outcomes, has worked in B2B environment or with agencies and moves fast without losing attention to detail. Key Responsibilities Plan, execute, and optimize paid marketing campaigns across Google, Meta, LinkedIn, and relevant performance channels. Own lead generation targets and drive measurable impact across the funnel with a strong focus on lowering cost per lead (CPL) and improving conversion rates. Identify and test new audience segments, ad formats, keywords, and landing experiences to drive growth. Translate business briefs into campaign strategies with clear structures, intent mapping, and performance benchmarks. Collaborate with design, content, and product teams to develop high-performing creative assets and test variations. Set up and manage analytics dashboards; monitor performance metrics, attribution models, and retargeting layers. Work closely with the sales team to improve lead quality feedback loops , lead scoring models, and MQL-SQL alignment. Explore and implement marketing automation and retargeting journeys for better nurture and conversion. What We're Looking For 46 years of experience in performance marketing with proven results in lowering CPL and driving qualified leads at scale. Deep understanding of Google Ads, Meta Business Suite, LinkedIn Ads, and custom audience targeting strategies. Strong capability in structuring and optimizing campaigns across multiple objectives and funnel stages. Comfortable building and interpreting reports using Google Analytics, GTM, Looker Studio, CRM dashboards , etc. Demonstrated experience with A/B testing, keyword strategy, exclusion logic, and landing page optimization. A collaborative team player with the ability to work cross-functionally and influence outcomes. Self-starter mindset with a bias for action, experimentation, and continuous improvement. Good communication skills Nice to Have Exposure to CRM and marketing automation tools (e.g., HubSpot, Zoho, MoEngage) Experience running campaigns across international markets or multi-location businesses Familiarity with SEO and how it complements performance channels Experience managing agency relationships or freelancers Success in the First 90 Days Looks Like: Audit of existing campaign structure with prioritized recommendations 1520% CPL reduction through quick-win experiments Structured dashboards and weekly reporting cadence in place Increased volume of high-quality, sales-aligned leads This is a performance bonus linked role .

Specialist digital talent focused on growing hyatt.com revenue through a deep understanding of online marketing, hotel objectives and market nuances. Responsible for Hyatt Regency Kolkata. Role will be based out of Hyatt Regency Kolkata and will report into Area Director Digital Marketing. Own and manage hotels digital channel performance for Rooms, F&B, and all other business units mapped across customer journey. Lead digital activation of marketing campaigns for hyatt.com revenue opportunities - PPC, Display, SEO, Content, Email Ensure that all hotel digital marketing campaigns are properly tagged and tracked to allow for accurate analysis Quarterly presentation of recommendations and initiatives to each hotels. Regularly disseminate digital marketing best practices to Marketing Communications and Operations team, and conduct additional training if necessary Act as the Content Management System (CMS) expert and keep up to date with best practices Manage and own Paid Media investment with support from agency partners. Own the monthly agency meetings to challenge and drive forward production through Hyatt.com, and then report back to wider hotel team members on applicable discussions. Agenda's, reviews, discussions, proactive suggestions, follow ups Manage SEO performance of hotel sites through internal SEO workflow process utilizing CMS & SEO reporting tools like Conductor. Manage Social CRM strategy and how we can leverage our current customer data to acquire new guests. Forge & foster relationships with regional/local partners for additional online exposure and visibility Manage email, website strategy and other interactive channels including off-site platforms strategy like Tripadvisor & Google plus. Interface with regional & corporate office digital team along with other Cluster Digital managers to share best practices across all hotels. Also drive additional revenue through knowledge share. Qualifications MBA in Marketing, Advertising/communications preferred or Bachelor's degree in Communication, Mass Media. 6+ years' experience with user-focused digital campaigns (paid & organic), content creation, site promos, digital assets and analytics 4+ years of project management in a multi-stakeholder environment or client handling experience in marketing or digital environment. Excellent communication skills, both written and verbal with strong command of on presentation skills, content proficiency, and attention to detail. Experience with content management systems Comfortable managing multiple projects and tasks under tight deadlines, and shifting priorities as needed Capable of using tools to draw conclusions and make appropriate recommendations Proficiency in tools like Omniture, Word Press, Google Analytics, Facebook Business Manager, Microsoft Office. Experience managing agency partners Strong organization and team player skills cross-departmentally & managing stakeholders. Strong desire to learn or collaborate with drive business results

Were looking for a Junior Digital Marketing Specialist to join our growing demand generation team. This is an exciting opportunity for an early-career marketer who wants to gain hands-on experience across paid media, SEO, email marketing, and marketing automation. Youll support campaign execution, help manage marketing tools like HubSpot and Google Ads, and contribute to performance optimization across key channels. This role is perfect for someone whos data-curious, excited to learn, and eager to grow into a full-stack digital marketer. What Youll Do Paid Media: Support campaign setup and optimization across Google Ads, Meta, and LinkedIn. Monitor metrics like CTR, CPL, and conversions; assist with targeting, keyword research, and creative testing. Email & HubSpot: Help build email campaigns, workflows, and nurture sequences in HubSpot. Assist with segmentation, lead scoring, and performance reporting. SEO & Content: Conduct keyword research, support blog and landing page content, and contribute to off-page SEO efforts like link-building. A/B Testing: Assist in running A/B tests across ads, emails, and web pages. Help analyze results and suggest optimizations using GA4, Google Optimize, Hotjar, and HubSpot. Analytics & Reporting: Maintain dashboards and compile performance reports using GA4, Tag Manager, and Data Studio. What Were Looking For 2+ years of experience in digital marketing, growth, or performance marketing. Hands-on experience running or assisting with paid campaigns on Google, Meta, or LinkedIn. Familiarity with HubSpot (marketing or CRM) and basic understanding of workflows, email creation, and segmentation. Exposure to A/B testing, conversion tracking, or website analytics. Basic knowledge of SEO fundamentals and digital content best practices. Strong communication, organization, and collaboration skills. Bachelors degree in Marketing, Business, Communications, or a related field (or relevant experience). Bonus: Experience with tools like GA4, Google Tag Manager, or SEMrush. Why SpotDraft Brilliant teammatesWork with some of the sharpest minds in legal tech. Expand your networkInteract with top founders, investors, and industry leaders. Real impactTake ownership of projects and see your work in action. Big goals, bold movesWe trust you to deliver, innovate, and push boundaries. Our Core Values Our business is to delight Customers Be Transparent. Be Direct. Be Audacious Outcomes over everything else Elevate each other Be Passionate. Take Ownership.. Be 1% better every day

Plan, create, and manage high-performing Meta Ads campaigns. Optimize ad performance through A/B testing, audience segmentation, and budget allocation. Analyze key metrics (CPC, CTR, ROAS, CPM) to improve campaign effectiveness.

Plan, create, and manage high-performing Meta Ads campaigns. Optimize ad performance through A/B testing, audience segmentation, and budget allocation. Analyze key metrics (CPC, CTR, ROAS, CPM) to improve campaign effectiveness.

Eligibility Criteria: Minimum 5 Years experience in managing SEM/PPC & SMM campaigns Google AdWords & Yahoo Bing Certified Any Graduate (Bachelors degree in Marketing, Commerce, Economics, Business or Accounting) Role & Responsibilities: Capable of interpreting data and making actionable recommendations to improve campaign performance Candidate must be flexible and able to multitask across a variety of job duties Work closely with Quality Managers to execute quality audits and continuous improvement plans Ability to prioritize QA efforts to ensure 100% focus on client campaign performance and drive long-term retention of client base Identify best practices of top-performing campaigns which can be incorporated in non- performing campaigns Achieve daily review targets with accuracy and meet the defined SLAs Give constructive feedback on errors marked and suggest ways of improvement Work closely with Sales team, client strategy, digital marketing & other team across the organization Robust knowledge of ad management, billing, workflow management & analytics platforms Participate and contribute to Stateside calls, operational team meets & training sessions Document, articulate & track QA efforts to ensure consistency and accuracy Key Skills: Thorough knowledge of digital marketing products Should have adaptability/ability to multitask competencies Strong English communication (both verbal and written) Maintain a sense of urgency with all assignments Good MS Office presentation skills & reporting Focused and detail-oriented Ability to pass on feedback Analytical Thinking & Problem-Solving ability Critical thinking ability to understand root cause of issues Perks and Benefits: Meal coupons, Mediclaim, Term Insurance, and Centralized Transport Facility. Location: Goregaon East, Mumbai IndiaSchedule: Full-TimeShift Timing: 2:30 pm - 11:30 pm (Mon to Fri + 1 Saturday /month working) Interested candidates can share their resume on neha.singh@mounttalent.com

As a Team Lead you will oversee a team of 1012 Account Managers, ensuring high-quality campaign execution and seller satisfaction. Your role includes driving team performance, seller retention, and media spend growth. Key Responsibilities Lead a team of 1012 Account Managers to deliver high-quality campaign execution and seller satisfaction. Own the team’s performance, seller retention, SLA adherence, and media spend growth. Conduct daily huddles and weekly reviews to help AMs prioritize accounts and actions. Hire, mentor, train, and coach AMs to ensure consistent performance and high motivation. Monitor call quality, follow-ups, and disposition tagging via dashboards and reports. Ensure all SLAs (callbacks, follow-ups, renewals) are tracked and met. Collaborate with tech and ops teams to identify process improvement and automation opportunities. Comfortable with a fixed 9-hour shift and occasional peak-time flexibility. Qualifications 3–5 years of experience in digital performance marketing with marketplace ads (Flipkart, Amazon, Meesho etc.). Experience managing customer-facing or seller success teams in an ad-tech environment. Strong analytical skills and ability to translate dashboards into actionable insights. Proven ability to grow seller accounts and meet revenue/media spend goals. Strong people management skills with a bias for action and hands-on coaching. Demonstrated experience in hiring and building high-performing teams. Experience working cross-functionally with tech, ops, and client-facing teams.

Digital Marketing Specialist (Lead Generation Expert) About the Role We are looking for a results-driven Digital Marketing Specialist with hands-on expertise in Google Ads, Social Media Advertising, Email Marketing , and online campaigns. The ideal candidate has 4+ years of experience generating high-quality leads, optimizing paid campaigns, and scaling ROI-positive marketing strategies. If you live and breathe digital marketing KPIs, analytics, and know how to drive serious traffic and conversions this role is for you. Key Responsibilities Paid Advertising & Lead Generation Plan, execute, and optimize performance-based campaigns on Google Ads , Meta (Facebook/Instagram) , LinkedIn , and YouTube . Conduct keyword research, A/B testing, bid strategy optimization, and audience segmentation. Drive B2B or B2C qualified leads and lower CPL (cost per lead). Email Marketing & Automation Design and run email marketing campaigns using tools like Mailchimp, Sendinblue, or Zoho Campaigns. Create segmented mailing lists and nurture leads through automation workflows. Monitor open rates, CTRs, and conversions to optimize campaigns. Online & Social Media Marketing Manage and grow presence on social platforms: Facebook, Instagram, LinkedIn, YouTube, etc. Collaborate with designers to create engaging ad creatives and landing pages. Use UTM parameters and analytics tools to measure campaign performance. Analytics & Reporting Track KPIs and performance metrics using Google Analytics , GA4 , Google Tag Manager , and other tools. Create weekly/monthly performance dashboards for management. Recommend improvements based on data and insights. Required Skills & Qualifications Bachelor’s Degree in Marketing, Digital Media, or related field. Minimum 4+ years of proven success in digital performance marketing. Expertise in Google Ads (Search, Display, Video, Performance Max) . Skilled in Meta Business Suite , LinkedIn Ads, YouTube Ads, etc. Hands-on experience with email automation tools and CRMs. Strong knowledge of Google Analytics , GA4, GTM, and reporting tools. Creative thinker with strong analytical skills and attention to detail. Ability to manage budgets and multiple campaigns simultaneously. Bonus / Preferred Skills Experience in lead generation for service-based companies or SaaS. Familiarity with landing page builders like Unbounce, Instapage, or Elementor. Knowledge of SEO fundamentals. Certification in Google Ads or Meta Blueprint is a plus. What We Offer A performance-driven culture with growth opportunities. Creative freedom and autonomy in campaign strategy. Competitive salary with performance-based bonuses. Opportunity to work on impactful, lead-focused campaigns. How to Apply Send your resume + portfolio of past campaigns (optional) to hr@bitlogixit.com Contact HR: WhatsApp only +91 70938 58814

Job Title: Digital Marketing Executive Location: South Kolkata Responsibility: SEO, SEM, email, social media, and display advertising, Google Analytics etc. Minimum 3-5 years of experience. Proficiency in tools like Google Ads, Meta etc.

ExperienceExperience MandatoryRoles and Responsibilities (Ecommerce, Brands, Exprence Mandotory) Manage and optimize Google Ads campaigns across various channels, including search, display, social media, and shopping ads. Develop and implement effective PPC strategies to drive conversions, sales, and revenue growth. Conduct keyword research and analyze campaign performance using data analytics tools like Google Analytics. Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives. Stay up-to-date with industry trends and best practices in digital advertising.Role & responsibilities

About the Role Your role as a Assistant Media Planning Manager will require you to drive the planning, campaign management, reporting and analysis for all Paid Digital Campaigns. The candidate should be able to identify and implement strategies for increasing conversions through different paid marketing channels. Should have a good hand in managing multiple accounts and proven deliverables as required. What Youll Do Responsibilities: Campaign Execution & Management : Execute and manage paid media campaigns across multiple search engines (e.g., Google Ads, Meta Ads), ensuring effective budget management and reconciliation of all paid spend. Optimization & ROI Maximization : Monitor, analyze, and optimize campaign performance to maximize return on investment (ROI) and improve conversion rates across all campaigns. Performance Analysis & Reporting : Set and track key performance indicators (KPIs) daily, weekly, and monthly; present performance reports to clients, identifying improvement opportunities and making data-driven recommendations. Strategic Client Partnership : Act as the primary point of contact for key clients, understanding their business goals and requirements, and fostering long-term partnerships through exceptional service and communication. Campaign Strategy & Innovation : Conduct keyword research, audience analysis, and market trend studies to develop informed, innovative campaign strategies. Regularly explore new techniques and strategies to enhance campaign effectiveness. Client & Internal Collaboration : Engage in regular client meetings and internal reviews (weekly, monthly, and quarterly) to ensure alignment on objectives and progress. Work closely with internal teams to streamline workflows and improve advertising processes. Business Growth & Upscaling : Drive business growth for clients through strategic bidding, budget management, campaign enhancements, and continuous optimization efforts to meet or exceed client and company business targets. Trend Analysis & Industry Expertise : Stay updated with the latest trends, advancements, and best practices in digital advertising to continually refine campaign strategies. New Business Opportunities : Identify and pursue new business opportunities with existing clients, recommending and implementing digital projects that enhance client ROI and achieve sales targets. Requirements: Bachelors degree in Marketing, Advertising, Business, or a related field. 2+ years of proven experience in managing paid advertising campaigns, particularly on platforms like Google Ads and Meta Ads. Expertise in Google Ads, including campaign setup, optimization, and performance analysis. Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions. Exceptional communication and interpersonal skills to effectively collaborate with clients and internal teams. A proactive, strategic mindset with a proven track record of delivering results-oriented solutions. Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment. Passionate about staying updated with industry trends and best practices in digital advertising and paid media management. Preferred Qualities : Detail-oriented with excellent problem-solving skills. A team player with the ability to foster strong client relationships and identify business growth opportunities. Join us and write the future of Digital Marketing

We are seeking a skilled Google Ads Manager to create, manage, and optimize Google Ads campaigns across Search, Display, YouTube, and Shopping. The ideal candidate will have strong experience in PPC, keyword research, and bid management. Required Candidate profile 2-3 Years of Google ads Experience Managed at least 10 Google ads account Excellent Communication Experience with Client Meetings Experience with Google Ads Agency Google Ads certified Nearby In Noida

Role & Responsibilities We're looking for someone who is obsessed with performance, deeply analytical, and readyto hustle. This role involves running paid campaigns and tracking performance across the entire marketing funnel. The right fit will bring together media strategy, analytics, email automation, and sales alignment to unlock growth loops across Kazam's software stack. Roles and Responsibilities: Campaign Strategy & Execution- Plan, launch, and optimize full-funnel paid campaigns (Google Search, LinkedIn, Meta) Build channel-specific messaging and creative briefs with the brand team Own and optimize Kazams presence across third-party platforms (e.g., marketplaces, product listing sites, aggregator portals) to drive qualified inbound interest. Funnel Analytics & Sales Tracking- Set up UTM structures, event-based conversion goals, and attribution models Monitor lead flow quality across CRM and work with sales to ensure funnel hygiene Design and deploy automated email sequences for nurture and reactivation Growth Experiments- Launch rapid tests on new channels, tools, and landing pages Experiment with AI tools, chat integrations, and automated workflows for scale. Tools you should know- Ads: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager Analytics: GA4, Google Tag Manager, GSC, Hotjar CRM/Email: HubSpot, MailChimp Ideal Candidate 2+ years of experience in digital/performance marketing, ideally in B2B SaaS or growth-stage startups Experience working with sales/BD teams to optimize lead quality Ability to think in funnels, test relentlessly, and track every click and conversations Love for automating tasks, uncovering insights from dashboards, and working with new tools. What’s In It For You: A high-growth, impact-first environment in India’s most promising climate-tech startup Autonomy to shape the growth strategy across paid, email, and sales funnels Work with an ambitious team solving problems at the intersection of energy and mobility.

Requirements: About the Role We are looking for a Senior Executive Paid Media to join our high-performance marketing team. This role is ideal for someone who thrives in a fast-paced environment and is focused on outcomes, not just execution. You will lead multi-platform paid media campaigns across LinkedIn, Google, Meta, and Programmatic channels, driving brand visibility and lead generation for both B2B and B2C clients. Key Responsibilities Strategy & Planning Design and implement paid media strategies aligned to specific business goals (lead gen, traffic, brand recall, account engagement). Craft ABM-led digital strategies using advanced targeting across LinkedIn and programmatic platforms. Leverage GenAI tools (e.g., ChatGPT, Jasper, Copy.ai) to accelerate ideation, ad copywriting, audience segmentation, and campaign insights. Campaign Execution & Optimization Set up and manage campaigns on: LinkedIn (ABM, Lead Gen, Retargeting) Google Ads (Search, Display, YouTube, Performance Max) Meta (Facebook/Instagram) Programmatic platforms (DV360 or equivalent) Utilize GenAI tools to test multiple creative variations, ad copies, and value propositions at scale. ABM Campaign Focus Work with internal and client stakeholders to define Target Account Lists (TALs). Use IP-based targeting, matched audiences, and GenAI-generated personalization strategies to tailor content for decision-makers. Monitor account-level engagement and adapt content dynamically with AI-driven insights. Performance Analytics & Reporting Own and report on performance metrics including CPL, CPA, ROAS, CTR, and conversion rates. Use analytics tools (Google Analytics, Looker Studio, in-platform dashboards) alongside GenAI-powered summaries to deliver actionable campaign insights. Collaboration & Client Engagement Coordinate with content, creative, SEO, and web development teams to ensure cross-channel alignment. Present campaign strategies and performance to clients, showcasing how GenAI-driven efficiencies and insights are improving results. Key Skills & Experience 5-10 years of hands-on experience in managing paid campaigns across Google, LinkedIn, Meta, and Programmatic platforms. Deep experience in running ABM campaigns and targeting high-value enterprise accounts. Strong familiarity with GenAI tools for content generation, A/B testing, and campaign ideation. Experience in both B2B and B2C funnel strategy and messaging frameworks. Proficient in Google Analytics (GA4), GTM, UTM tracking, and CRM integrations. Highly analytical and capable of transforming data into insights and actions

Location: Gurgaon (Work from Office) Department: Marketing & Growth Reports To: Founder Experience: 3+ years post-MBA or 4+ years post-B.Tech Education: Tier-1 College Preferred (IIT, IIM, ISB, NIT, etc.) Company: BOULT About BOULT: BOULT is a leading Indian consumer tech brand redefining the wearables and audio category. With innovation at our core and a D2C-first approach, we are building one of Indias most loved lifestyle brands. Our journey is fueled by data, design, and deep consumer understanding — and we are just getting started. Role Overview: We are looking for a highly analytical and agile Performance Marketing & D2C Manager to lead digital customer acquisition and drive growth through BOULT’s D2C platforms. The ideal candidate combines sharp analytical acumen with creative problem-solving and has prior experience working with fast-paced, consumer-first D2C brands. Key Responsibilities: Performance Marketing & Acquisition Strategize and execute ROI-driven campaigns across Google Ads, Meta Ads, YouTube, and Affiliate channels. Manage budgets effectively to optimize CAC, ROAS, LTV , and funnel conversion metrics. Coordinate with internal teams to produce high-impact ad creatives and landing pages. Continuously test, iterate, and scale campaigns based on real-time data. D2C Growth & Ecommerce Management Drive end-to-end growth for boultaudio.com and app (if applicable), including traffic, conversions, and revenue. Collaborate with design, tech, and product teams to improve user journey, AOV, cart-to-purchase conversion , and page speed. Own merchandising strategy, product visibility, and on-site campaigns. Leverage consumer data to drive retention and repeat purchases through CRM initiatives (Email/SMS/Push). Analytics & Reporting Build and maintain dashboards using Google Analytics (GA4), GTM, Meta Business Manager , etc. Monitor daily, weekly, and monthly performance KPIs and report to leadership. Extract actionable insights from performance data to optimize campaigns and influence cross-functional strategy. Team Management Lead and mentor a small team of performance marketers and analysts. Coordinate with external agencies or consultants (if any) to ensure alignment and timely delivery. Who You Are: Highly data-driven , number-savvy , and capable of making decisions based on facts, not assumptions. Thrive in high-growth , fast-paced environments with a strong bias toward execution. Able to think on the spot , adapt quickly, and manage multiple moving pieces. Have strong attention to detail and the ability to zoom out for strategic thinking. Qualifications: 3+ years post-MBA or 4+ years post-B.Tech from a Tier-1 institute (IIM/IIT/ISB/NIT/FMS etc.). Prior experience in a D2C-first brand (consumer electronics/lifestyle/ecommerce preferred). Hands-on experience with Google Ads, Meta Ads , analytics tools, and campaign optimization. Proven success managing performance marketing budgets and ecommerce growth targets. Experience in leading teams and collaborating across departments. Why Join BOULT? Opportunity to work directly with the founder and leadership team. Own critical growth levers for one of India’s fastest-growing D2C brands. Culture of speed, ownership, and innovation. Competitive compensation, learning opportunities, and fast-track growth.

Account Management Develops, manages, and monitors client service delivery executions of the assigned accounts Oversees process development and execution management Assures quality control of all media planning and implementation Enforces Best Practices Prepares and presents annual financial plans and human resources plans Performance Media Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video, and Ecom Coordinates efforts across different digital media channels to drive optimized recommendations Continuously evaluate and improve upon all digital media opportunities Attend client meetings as needed, interface as needed with executive level and middle management level on the client side during meetings and presentations Understands and expands business prospects by having a thorough understanding of all the services provided by the agency. Team Leadership & Development Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity Motivates, leads and manages internal teams, working collaboratively to drive programs that meet our client's performance and business objectives Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members Conducts performance reviews and career path plans for direct reports.

Novo Nordisk Global Business Services ( GBS) India Department – Commercial, GBS Does your motivation come from challenges and working in a dynamic environmentDo you thrive in a working environment where close collaboration with key stakeholders and strategic alignment is essentialDo you have a can-do attitude with continuous improvement as one of your career objectivesThen we might have the right position for you. Apply now and join a growing team, working in a global environment. The Position The position will act as an expert within paid, owned and earned digital media strategy and activation to deliver best in class recommendations, insights and performance that will drive business impact. The position is a part of the Digital Media Excellence in Customer Engagement Execution team. To co-develop targets and KPIs that reflects business goals for our brands and commercial teams in global and affiliates to establish the success criteria of the campaigns and measure impact across the organization. Additionally, this role will be collaborating with external partners and vendors across HQ, regions and affiliates. Some of the important tasks are listed below Be the go-to expert for consulting as well as creating and implementing digital strategies. Be hands-on person for media planning across channels ensuring optimal orchestration and performance. Build recommendation that supports brand and business objectives, and campaigns setup across global commercial teams and local affiliates. Project manage new initiatives in Digital Media Hub including media planning, new tech platforms, process improvement, branding of services etc. Be a subject matter expert within at least one of the following channelsGoogle, social media or 3rd Party Media and Collect and analyse data, identify trends and insights to achieve maximum ROI. Understand multi- and omnichannel approach to earned, owned and paid media and provide a holistic view on performance based on the insights and Monitor website performance and track user engagements across platforms. Qualification Master’s degree or above in marketing/projects/media/business management. Has +5 years of relevant work experience. Proven work and hands-on experience as a Digital Account Manager or Digital Strategist. Profound experience in translating business objective to digital strategies. Candidate must be an expert within their field and have their digital tool box in order in particular within Paid Media. Hands on experience of either Google, Social Media or 3rd Party Media. Great stakeholder management, interpersonal and communication skills. Strong data understanding and interest. Ability to analyze data and provide evidence-based recommendations. Critical thinker and problem-solving skills. Good time-management skills. About the department The Commercial GBS unit is responsible for driving deliverables for multiple Corporate Vice President (CVP) areas including Insulin, GLP-1 and Obesity Marketing, Market Access, Customer Engagement, Commercial Planning and Commercial Operations. In Global Customer Engagement team we are passionate about driving quality engagement with internal and external customers across digital and hybrid channels.

Role & responsibilities 1. Strategy & Planning - Define campaign objectives (e.g., leads, sales, traffic, awareness). - Conduct in-depth keyword research and competitor benchmarking. - Architect full-funnel campaign structures (Search, Display, YouTube, Performance Max, etc.). - Allocate budgets across channels and campaigns for optimal ROI. 2. Campaign Setup - Create ad groups, ads, extensions, and relevant targeting. - Ensure proper conversion tracking via Google Tag Manager or GA4. - Setup audience segments (remarketing, in-market, custom audiences). 3. Optimization Continuously monitor performance metrics CTR, CPC, Quality Score, Conversion Rate, ROAS. Conduct A/B testing (ad copy, landing pages, bidding strategies). Optimize bids, keywords, match types, and ad scheduling. Exclude irrelevant search terms through negative keywords. 4. Reporting & Analysis Deliver weekly and monthly performance reports. Generate actionable insights best-performing creatives, attribution trends, and cost efficiencies. Leverage GA4, Search Console, and Google Ads for deep performance analysis. 5. Maintenance & Hygiene Regular audits to pause underperforming keywords/ad groups. Ensure proper budget pacing and spend limits. Ensure compliance with Google Ads policies and brand standards. Must Haves Collaborate effectively with creative, content, analytics, product, and technology teams to ensure alignment on campaign goals and timely execution. Hands-on experience with Google Ads (Search, Display, YouTube, Performance Max). Strong understanding of campaign strategy, ad structuring, and audience segmentation. Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and Search Console. Expertise in data-driven optimization, including A/B testing and bid strategy refinement. Solid grasp of performance metrics (ROAS, CTR, CPC, CVR, Quality Score). Strong communication and stakeholder management skills. Ability to forecast performance and align marketing with business goals Interested candidates may share their profiles at muskan.gandhi@girnarsoft.com

Direct Responsibilities Develop and execute performance-driven digital marketing strategies aligned with business growth objectives, focusing on ROI and customer acquisition for B2B and B2C Manage, optimize, and scale paid media campaigns across Google Ads, Meta (Facebook/Instagram), programmatic platforms, finance related websites and affiliate channels, ensuring efficient spend and high returns. Utilize marketing analytics tools (e.g., Google Analytics, MMPs, LMS, other Martech tools) to track and analyze campaign performance, generating insights that inform optimization strategies. Conduct in-depth market, audience, and competitive research to identify high-impact opportunities and emerging trends across digital platforms. Continuously optimize campaign targeting, creatives, bidding strategies, and landing page experiences to improve key performance indicators such as CPAO, ROAS, and LTV. Monitor and analyze the performance of digital marketing performance focused campaigns using analytics tools, MMP, LSM etc and provide actionable insights and recommendations for improvement. Stay updated with the latest trends and best practices in digital marketing, SEO, SEM, and social media marketing. Collaborate closely with creative, product, and data teams to ensure campaign alignment, seamless execution, and messaging consistency across channels. Own performance reporting with clear dashboards and regular updates on campaign performance, budget utilization, and actionable insights. Optimize website and app funnels, landing pages, and CTAs for better conversion rate and user journey performance. Manage and coordinate with external performance agencies or platform partners, ensuring delivery on campaign goals and KPIs. Contributing Responsibilities Support brand marketing and organic initiatives with data and performance insights. Share performance learnings with internal stakeholders to influence product development, CRM strategies, and lifecycle marketing. Assist in testing and implementing new marketing tools, automation platforms, and growth hacks. Help create a culture of experimentation and rapid iteration, using A/B testing and conversion rate optimization frameworks Relevant candidates please share your updated resume on Lakshmi.Veliath@sharekhan.com with subject - CV for Digital Marketing.

Company: MMC Corporate Description: We are seeking a talented individual to join our Digital Marketing Team at Marsh .This role will be based in Mumbai .This is a hybrid role that has a requirement of working at least three days a week in the office Manager - Digital Marketing We will count on you to: Conduct SEO opportunity analysis and benchmarking across 100s of business lines and regional/country websites. Support SEO team with development and implementation of on-page and technical SEO improvements using tools such as SEMrush, AHRefs, and Screaming Frog. Support and optimize Google Ads, Microsoft Ads, YouTube, and PMAX campaigns, including audience targeting, bidding strategies, and ad copy refinement. Perform keyword, search intent, and topic research using both traditional tools and Gen AI-assisted approaches to support campaign ideation and content strategies. Create and maintain dashboards and performance reporting in Looker Studio, Power BI, GA4, and Adobe Analytics. Coordinate with in-market teams, legal, and content owners to deliver campaign assets and optimise pages via Adobe Experience Manager (AEM). Ensure tasks are prioritized and delivered via Wrike and/or Adobe Workfront in collaboration with regional marketers and agency partner Stay up to date with changes in search algorithms, paid ad policies, AI search evolution, and analytics trends. What you need to have 46 years of hands-on experience in SEO and Paid Search (Google and Microsoft Ads) within a large enterprise or agency environment. Proven ability to conduct SEO audits and competitive gap analysis. Demonstrable experience planning and activating paid media campaigns across multiple geographies and business lines. Strong analytical mindset with experience in GA4, Adobe Analytics, Power BI, and Looker Studio. Familiarity with Adobe Experience Manager (AEM) or similar enterprise CMS platforms. Advanced skills in keyword research, especially in the context of AI-driven search behavior (e.g. Google SGE, ChatGPT prompts). Excellent written and verbal communication in English, with the ability to simplify complex findings for non-technical stakeholders. Strong project/time management skills and experience working across multiple time zones and stakeholders. What makes you stand out Experience developing integrated digital marketing campaigns that effectively drive qualified leads and conversions Demonstrated success as a strategic advisor to marketing teams, elevating their digital marketing capabilities Relevant qualifications/certifications in Agile program/project management, analytics tools, and digital delivery strategies Why join our team: We help you be your best through professional development opportunities, interesting work and supportive leaders. We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities. Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being. Marsh McLennan (NYSEMMC) is a global leader in risk, strategy and people, advising clients in 130 countries across four businessesMarsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit marshmclennan.com, or follow on LinkedIn and X. Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, caste, disability, ethnic origin, family duties, gender orientation or expression, gender reassignment, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law. Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one anchor day per week on which their full team will be together in person.

Greetings from DigiXpressions Media Pvt Ltd! Who We are!! We are a full-stack digital marketing agency offering solutions for business growth. We are strategic thinkers, technology whisperers, and marketers backed by years of profession. Our pragmatic team identifies opportunities and customizes solutions to suit your business needs. Our problem-solving approach ensures efficiency that delivers measurable results. We are experts in performance-driven marketing. At DigiXpressions, we focus on maximizing ROI. We are nimble, flexible, and extremely transparent. We are an extension of your team. Our goal is simple accelerate business growth. Leap to the next level with DigiXpressions; let’s collaborate to create a success story! Roles & Responsibilities : Participate in forming effective paid search strategies. Launch and optimize various PPC campaigns. Oversee accounts on search platforms (e.g. Google AdWords & Bing). Be involved in keyword selection and audience targeting. Monitor budget and adjust bids to gain better ROI. Track KPIs to assess performance and pinpoint issues. Produce reports for management (e.g. dashboards). Write attractive and concise copy for adverts. Suggest and develop new campaigns across multiple channels. Maintain partnerships with PPC ad platforms and vendors. Create pitch decks and reports for new clients. Requirements : Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics. Excellent at data handling and insight generation, proficiency in Excel & PPT. Strong technical skills. Experience with Microsoft Ads (Bing), Meta Ads is a plus. Excellent problem-solving skills and attention to detail. Ability to manage multiple campaigns and projects simultaneously. Perks and Benefits Five Days Working + Yearly Based Increment (Performance Based)

Job Title: Deputy Manager - Performance Marketing Overview The Deputy Manager - Performance Marketing is responsible for developing, managing, and optimizing digital marketing campaigns with the aim of driving customer acquisition and engagement across various online platforms. This role requires a data-driven individual who can strategically allocate budgets, measure campaign performance, and implement actionable insights to achieve marketing objectives. Key Responsibilities 1. Campaign Management: • Manage end-to-end campaign execution, including setting up, tracking, optimizing, and reporting on campaigns • Plan and execute digital marketing campaigns across multiple channels, including but not limited to, Google Ads, Facebook Ads, Instagram, LinkedIn, and other digital platforms • Conduct A/B testing to optimize ad creatives, landing pages, and audience targeting • Continuously monitor and adjust campaigns to improve performance and ROI 2. Budget Management: • Develop and manage the marketing budget, ensuring efficient allocation and expenditure • Forecast and track marketing spend, ensuring alignment with financial goals 3. Analytics & Reporting: • Analyze campaign performance data to derive actionable insights • Generate detailed reports on campaign performance, including metrics such as CTR, CPC, CPA, ROI, and conversion rates • Present findings and recommendations to senior management and stakeholders 4. Collaboration & Communication: • Work closely with the creative team to develop engaging ad creatives • Collaborate with the sales and product teams to ensure marketing efforts align with overall business objectives • Communicate campaign performance and insights to stakeholders effectively 5. Market Research & Trends: • Stay updated with the latest trends in digital marketing and the competitive landscape • Conduct market research to identify new opportunities for growth Qualifications: Bachelors degree in Marketing, Business Administration, or a related field. A Masters degree is a plus. Experience: • 4-7 years of experience in performance marketing/digital advertising • Proven track record of managing and optimizing high-budget digital marketing campaigns Skills: • Proficiency in using digital marketing platforms and tools such as Google Ads, Facebook Ads, Bing, etc. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Ability to work collaboratively in a team environment.

Seeking an entrepreneurial, growth-oriented, self-starter to be a key contributor in building an iconic Digital Brand Services Agency. The incumbent will be a passionate brand marketeer fluent in all things digital with their eyes firmly set on the prize. Whats on offer - The chance to be part of a young, fun and growing organization and the opportunity to build hands on a top-notch client, project and agency portfolio. - Be the single point of contact on the client account; planning, strategizing, analysing and reporting on all individual deliverables as well as campaigns. - Use formal and informal influence to align diverse contributors to keep things moving forward on time while exceeding quality and performance standards. - Lead the development of client campaign strategy to meet organizational objectives. - Execute campaign plans with a keen eye on detail to meet and exceed defined success metrics. - Liaison and collaborate with asset development teams (Websites, Blogs, Creatives), specialists (social media, PPC, designers, etc.) to ensure smooth functioning of the engagement. - Create periodic reports and dashboards to update all stakeholders on the status of ongoing projects. - In-depth performance analysis to find opportunities for optimization of current strategy and development of the overall business digital strategy. - Build capabilities for scale by identifying partners, skills and trends in the digital marketing ecosystem. - Keep abreast with latest trends and innovations to bring in best practices and create inspirational work. Who You Are – Competency - Strong Communicator with superior writing, comprehension articulation abilities. - Proficient with complete MS Office suite for presentations and analysis of information. - Fluent in digital marketing platforms (Website Development, SEO, SEM, Social Media, Email) with the ability of being hands-on as and when required. (Relevant certifications will be an added advantage.) - Familiar with and passionate about brand and design principles to collaborate with specialists in the development of assets. - Hands-on technical specialist with a proven track record of designing, building and scaling 360-degree digital campaigns over a minimum work experience of 4 years. - Fluent across platforms and associated tools (on-page and off-page SEO, PPC and all SEM, Keyword analysis, performance content briefs, Social Media Marketing, Email Marketing, Lead Generation and Conversion Rate Optimization tactics and High-performance website development coordination). - Relevant certifications are mandatory. - Abreast of the latest trends in search, marketing automation and digital technology. - Culture - Pathologically curious with a deep-rooted desire to learn more, know more and do more. - Positive and Passionate about brands, consumers, technology and markets. - Invested in personal, professional and organizational growth; Constantly seeking ways to strengthen the synergies between all three. Who We Are An Award-winning Digital Brand Management agency who love and live all things digital. A dynamic young team with broad range of expertise, ranging from Brand Strategy to Performance Marketing to Design strategy, has come together to build a one-of-a-kind brand development and deployment centre. Uniquely positioned to service mature clients for their digital needs as well as partner with up-and-coming brands to define their digital first brand position, we aim to provide a much needed holistic, medium agnostic and conversion-oriented perspective on what consumers demand today from each and every brand interaction. All things aside, our people come first and building a fun-filled, high performance and enthusiastic team is our primary objective; we believe passion conquers all!