400 Paid Media Jobs

Job Summary Proven experience in Media Planning, Strategy, and Buying A solid track record in the E-commerce/D2C space no fluff, just results Strong analytical skills coupled with excellent communication A data-driven mindset you live for the performance metrics and insights Ability to thrive in a fast-paced environment seriously, its fast! Key Responsibilities Launch killer Facebook ad campaigns that convert and scale Monitor and optimize ad performance continuously well keep you on your toes! Collaborate with cross-functional teams to ensure ad strategy aligns with overall marketing goals Stay updated on Facebook ad trends and leverage new features like a pro Manage ad budgets efficiently to maximize every rupee spent Test , learn, and iterate relentlessly because we’re all about that ROI Work closely with design teams to create scroll-stopping, high-converting ad creatives Please fill Google form : https://forms.gle/D7aN1PZpjC4aAmkk6

Job Summary Proven experience in Media Planning, Strategy, & Buying A solid track record in the E-commerce/D2C space no fluff, only results Strong analytical and communication skills A data-driven mindset performance metrics are your north star Ability to thrive in a fast-paced environment seriously, it’s fast! Key Responsibilities Launch killer Google & YouTube ad campaigns that drive growth Monitor and optimize ad performance regularly — we’ll keep you on your toes! Collaborate with cross-functional teams to ensure campaign strategies align with broader marketing goals Stay on top of PPC ad trends and leverage the latest platform features like a pro Manage advertising budgets carefully to maximize every rupee spent Test, learn, and improve campaigns continuously for the best ROI Work closely with design teams to develop scroll-stopping, high-impact ad creatives Hybrid setup based in Pune for a flexible work-life balance Hands-on mentorship directly from our founders — learn from the best Work with amazing D2C brands and scale some truly exciting businesses Access to top-notch tools, resources, and courses — keep your skills sharp and ahead of the curve Strong growth opportunities — we believe in growing together and promoting from within Please fill out the Google Form : https://forms.gle/nzCurAUPc1Ctbjox8

Seeking organized Marketing Coordinator to support digital & offline campaigns. Manage shoots, coordinate with agencies/vendors, track timelines, review assets, and ensure smooth execution across teams for timely, aligned marketing initiatives.

Plan,optimise& implement digital ads campaign strategies Managing campaign budgets & optimise the ROI Prepare reports on account status Tracking daily, weekly& monthly KPIs to identify opportunities for improvement Forecast& track key account metrics Required Candidate profile Proven experience of at least 3 years In-depth knowledge of Meta Ads campaigns Exceptional communication and interpersonal skills Excellent leadership and team management skills

Responsibilities: * Analyze performance using ROI & KPI metrics * Develop & execute paid media strategies * Manage PPC campaigns on Google, Facebook & Instagram * Maximize conversions through targeted ads

We are seeking an experienced and strategic AGM-Team Lead Social Media & Meta ads to lead the development, execution, and optimization of paid social campaigns across platforms. This role requires a deep understanding of paid social media, data analytics, audience segmentation, creative strategy, and team leadership. The ideal candidate will be results-driven, collaborative, and passionate about digital innovation and performance marketing. Responsibilities: Strategic Media Planning: Develop cost-effective media plans aligned with client goals and internal margin targets. Campaign Setup & Management: Execute and manage Meta (Facebook & Instagram) ad campaigns across various objectives (Leads, Conversions, Traffic, Engagement) with a focus on maximizing ROI. Budget Optimization: Allocate and adjust budgets strategically to minimize cost per result while improving overall margin contribution. Performance Optimization: Continuously monitor and optimize campaigns through audience refinement, creative testing (A/B), bid strategies, and placement adjustments to reduce wastage. Margin-Oriented Decision Making: Make data-driven decisions that balance client results with internal profitability, including time-efficient and prioritization of high-margin opportunities. Automation & Scaling: Leverage Meta tools (e.g., Advantage+ Shopping, rules, CAPI) to streamline processes, reduce manual overhead, and scale campaigns efficiently. Cross-Team Collaboration: Work closely with design and account management teams to ensure campaigns are aligned with both performance goals and budgetary constraints. Client Reporting with current trends: Prepare reports that not only highlight client KPIs but also include the plan of action with a proactive approach. Skill Set Required: Deep understanding of the paid social media ecosystem. Experience with META required. Additional experience with Snapchat, LinkedIn, or Quora would be an added advantage. Preference will be given to candidates with Facebook/ Meta ad platform experience, including end-to-end META ads handling such as execution, optimization, integration implementation, buyer persona understanding, in-market research, and bid/budget management. Should have Mobile Measurement Partners (MMP) knowledge. Strong written communication abilities. Meticulous attention to detail. Demonstrated analytical ability. Interest in digital marketing trends. MBA degree, including quantitative coursework. Willingness to take up ownership, challenges, and love to handle pressure.

IMZ Media Solutions Pvt Ltd 604, Arun Chambers, 6th Floor , Tardeo Main road, Janta Market, Tardeo, Mumbai Central, Mumbai 400-034.Landmark- Next to A.C Market. Email address: jobs@imzmediasolutions.com Contact number: +91 22 35612980 Job Description: Search Engine Marketing (SEM) Executive We are looking for a results-driven Search Engine Marketing (SEM) Executive with at least 2 years of experience working in a digital ad agency and a proven track record in performance marketing for D2C (Direct-to-Consumer) brands. The ideal candidate will be skilled in Google Ads campaign management, optimization, and client communication, with a strong analytical approach to achieving RoAS-driven goals. Key Responsibilities Google Ads Campaign Management: Set up, monitor, and optimize campaigns across Google Ads platforms, including Search, Performance Max (PMax), Shopping, Display, and YouTube. Implement strategies to maximize Return on Ad Spend (RoAS) for D2C clients. Conduct A/B testing of ad copies, audiences, and landing pages to improve performance. Monitor daily campaign performance, budgets, and KPIs to ensure alignment with client goals. Campaign Optimization: Perform ongoing keyword research and bid management to enhance campaign efficiency. Optimize ad creatives, extensions, and landing pages to improve Quality Scores and conversion rates. Identify and resolve issues affecting campaign performance through data analysis and troubleshooting. Client Coordination and Communication: Serve as the primary point of contact for assigned clients, managing day-to-day communication and updates. Provide performance reports with insights, learnings, and actionable recommendations on a regular basis. Collaborate with internal teams and clients to align on strategy, deliverables, and timelines. Performance Analysis: Analyze campaign data to identify trends, insights, and areas for improvement. Prepare detailed RoAS and performance metrics reports for stakeholders. Stay updated on industry trends and best practices in SEM and digital marketing. Certifications and Compliance: Leverage Google Ads Certification knowledge to drive best practices in campaign setup and optimization. Adhere to Google Ads policies and compliance guidelines. Qualifications Minimum 1 year of experience in SEM within a digital ad agency, focusing on performance marketing for D2C brands. Proficiency in the Google Ads dashboard, including Search, Performance Max, Shopping, and other campaign types. Completed Google Ads Certification (must be up-to-date). Strong analytical skills with experience in managing RoAS-driven mandates. Excellent command of English, with strong written and verbal communication skills. Proven experience in managing client relationships and delivering measurable results. Familiarity with tools like Google Analytics, Google Tag Manager, and Excel/Google Sheets for reporting and analysis is a plus. Preferred Skills Prior experience working with multiple D2C clients in a fast-paced environment. Hands-on experience with automation tools and scripts to improve campaign efficiency. Knowledge of additional platforms like Bing Ads and Facebook Ads is an advantage. What We Offer A dynamic and collaborative work environment with opportunities to work on cutting-edge campaigns. Opportunities for professional growth and skill development in the performance marketing domain. Competitive salary and performance-based incentives. Join our team if you have a passion for driving impactful SEM campaigns and delivering exceptional results for D2C brands!

Responsibilities: Develop, implement, and optimize paid media campaigns across search, social, display, video & programmatic platforms Create and refine advanced overall paid media and bidding strategies to maximize campaign performance and ROI Manage media planning and buying processes, including budget allocation, channel selection, and audience targeting Analyze campaign performance data and provide actionable insights to improve results Report effectively on the performance of all paid media campaigns across channels through tools like Looker studio, Power BI & tableau etc. Should be able to connect the dots in performance marketing for paid media campaigns performance, tag/pixel implementation and overall campaign communication & objectives Forecast, track, and report on key performance metrics against campaign objectives Stay current with industry trends, platform updates, and best practices in paid media Collaborate with cross-functional teams to ensure alignment with overall marketing strategy Monitor competitive activity and identify new opportunities in the paid media landscape Manage relationships with media vendors and platform representatives Requirements: 3-5 years of experience in digital marketing with a focus on paid media Advanced knowledge & expertise in bidding strategies (manual CPC, enhanced CPC, target CPA, target ROAS, maximize conversions etc.) Proven experience in media planning and buying across multiple channels Strong analytical skills with proficiency in campaign optimization and performance analysis Experience with major advertising platforms including Meta Ads, LinkedIn Advertising, and programmatic platforms Working knowledge of analytics tools such as Google Looker studio, Analytics and Google Tag Manager Excellent communication skills and ability to translate complex data into actionable insights Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

You will be part of Aristok, a Digital Marketing and Analytics firm dedicated to assisting digital businesses in their growth journey. Over the span of 2 years, our team has expanded to over 70 professionals, managing prominent brands in the market. The founding members bring a combined experience of more than 30 years in Digital Strategy, Analytics, Performance Marketing, and Marketing Technology. Your primary responsibilities will include conducting keyword research, analyzing creatives, crafting ad copies, estimating search traffic, structuring campaigns, and aligning them with business objectives. You will optimize content, offer technical consulting support to clients, and perform audience analysis. Efficiently managing client accounts and budgets, as well as engaging in various business tasks such as research, campaign analysis, time management, and project prioritization, will be essential. You will frequently engage in data manipulation and interpretation using Excel and other proprietary tools. Proficiency in Excel is crucial for this role. Effective time management, proactive communication, and a willingness to learn tools like Google Analytics, AppsFlyer, Branch, and SEMRush for analysis and reporting are expected. A Bachelor's Degree or higher in Science or Engineering is required, and freshers are encouraged to apply. Strong analytical skills with expertise in Excel, along with excellent written and verbal English communication skills, are non-negotiable prerequisites. Proactive communication, collaboration abilities, and a self-driven approach to learning and growing in digital marketing are highly valued. While some experience in SEO and paid media is advantageous, it is not mandatory. To excel in this role, outstanding communication skills, a thirst for continuous learning, exceptional analytical capabilities, and knowledge of HTML and JavaScript will set you apart. This position offers a paid internship opportunity where you will work on tasks related to analytics, paid media, data analysis, ad copywriting, performance marketing, SEO, Google Analytics, and more.,

Company Name: Creanovation Technologies Private Limited Website: www.ctpl.io Job Title: Digital Marketing Head Work Location: Gurugram, Haryana 122003 Department: Digital Marketing Job Summary: As the Digital Marketing Head, you will lead strategic marketing & lead generation initiatives to enhance brand awareness, and primarily drive student acquisition, and achieve revenue growth for our Partner Universities. You will also need to manage a high-performing marketing team and collaborate with cross-functional departments to align marketing strategies with business objectives. Key Responsibilities: Develop and execute marketing strategies, including brand positioning, target audience segmentation, and campaigns to drive student enrolment. Strategies' the paid marketing campaigns (Google Ads, Meta, LinkedIn, etc.) with ROI-based targeting and forecast to achieve monthly/quarterly admission goals within the given budget. Lead, mentor, and manage the marketing & lead generation team, ensuring high performance and continuous improvement. Collaborate with Admission Sales teams to align marketing efforts with sales goals, campaign launches, and partner needs. Conduct market research and competitive analysis to refine marketing & lead generation strategies. Manage and optimize digital marketing channels (SEO, SEM/PPC, Email, social media, content marketing) to drive engagement and conversions. Oversee the creation of marketing collateral, including website content, blogs, case studies, and social media content. Monitor key marketing metrics, analyze performance data, and provide insights for optimization. Manage the marketing and lead generation budget and ensure efficient resource allocation. Build and maintain relationships with strategic partners and industry influencers. Stay updated with industry trends, emerging technologies, and best marketing practices.

Key Responsibilities Plan & manage Google & Meta Ads. Optimize keywords, ad copy & budget. Monitor campaign performance, generate reports and stay updated with trends. Handle Search, Display & Remarketing campaigns.

Google AdWords Campaigns, SEM, PPC, ROI, Landing Pages, SEM, Budget, Quality scores, keyword research & competitive analysis, paid search campaigns, leads, conversions, campaign performance metrics, target based leads. US - B2B exp.

Google AdWords Campaigns, SEM, PPC, ROI, Landing Pages, SEM, Budget, Quality scores, keyword research & competitive analysis, paid search campaigns, leads, conversions, campaign performance metrics, target based leads. US - B2B exp.

Google AdWords Campaigns, SEM, PPC, ROI, Landing Pages, SEM, Budget, Quality scores, keyword research & competitive analysis, paid search campaigns, leads, conversions, campaign performance metrics, target based leads. US - B2B exp.

Purpose & Scope: To support the volume growth of bookings and transactions from the paid search channel. To do this whilst maintaining a constant focus on ROI and key performance measures. To work closely with the UK and India marketing teams to ensure campaigns are delivered in a seamless way. Roles & Responsibilities Should be able to buildout existing keywords base to grow traffic to the website. Improving traffic quality by ensuring we are attracting relevant traffic via search engines, and regularly adding to negative keyword lists. Regular ad copy creation and testing. Landing page testing and optimization. Managing and updating keyword bidding based on business reports and analytics. Optimizing performance towards target KPIs . Using DoubleClick, Google AdWords, Microsoft Ad Center and Google analytics to manage activity, as well as to analyze and report on performance Keeping up to date with the regular changes and updates within search engine advertising Working closely with the other members of the marketing team to align activity and ensure branding is in unison across all channels Monitoring and reviewing budget and spend levels. Run display advertising campaigns which leverage cutting edge marketing technologies such as demand-side platforms, advanced behavioral targeting and dynamic creative generation Develop and manage campaigns across a variety of technology platforms, inventory sources, and ad formats, leveraging both internal and external opportunities Skills Required Should have strong experience in Search Engine Marketing (SEM) and Paid Search (PPC) . Experience Managing significant PPC budgets Proficiency in MS Excel, PowerPoint, and Word. Experience with website analysis using a variety of analytics tools including Google Analytics, DoubleClick as well as internal reporting tools. Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing) . AdWords / Bing certification a plus. Previous experience in travel is beneficial, but not essential (highly competitive industries a plus) Need to demonstrate an exceptional knowledge of the paid search industry and strong time management skills, alongside exceptional interpersonal and influencing skills. You should be able to mix a degree of creativity with pragmatism and an analytical approach, ensuring that core paid search activities are executed and measured effectively, and new opportunities for testing and development are explored. Education Qualifications & Experience Level Any Graduate/ Diploma from a recognized university. Should possess a minimum of 3+ years’ of experience in PPC

About the Role: We are seeking a visionary and data-driven Vice President of Digital Marketing to lead our digital strategy and drive business growth through innovative online marketing initiatives. The ideal candidate will be responsible for overseeing all digital marketing channels, building brand awareness, optimizing customer acquisition and retention, and delivering measurable ROI across campaigns. Key Responsibilities: Develop and Lead Strategy: Design and execute comprehensive digital marketing strategies aligned with business goals. Team Leadership: Build, mentor, and manage a high-performing digital marketing team (SEO, SEM, social media, email, content, paid media, etc.). Performance Marketing: Oversee paid advertising campaigns (Google Ads, Meta, LinkedIn, etc.) and optimize for conversions and ROI. SEO & Content Marketing: Guide content and SEO strategies to improve organic reach and search rankings. Analytics & Reporting: Define KPIs, analyze campaign performance using tools like Google Analytics, and generate actionable insights. Digital Innovation: Stay ahead of digital trends and technologies (AI tools, martech platforms, automation) to ensure a competitive edge. Cross-functional Collaboration: Work closely with Product, Sales, and Creative teams to ensure brand consistency and strategic alignment. Budget Management: Manage digital marketing budgets effectively and allocate resources based on data-driven decisions. Requirements: Bachelors degree in Marketing, Business, Communications, or a related field (MBA preferred) 8–12+ years of experience in digital marketing, with at least 3–5 years in a leadership role Proven success in driving digital growth and scaling marketing operations Expertise in performance marketing, SEO, paid media, and digital analytics Strong understanding of martech stacks, CRM, and automation platforms (e.g., HubSpot, Salesforce, Marketo) Excellent leadership, communication, and strategic thinking skills

Responsibilities: Manage and optimize PPC campaigns across Google Ads, Meta, and LinkedIn. Conduct keyword research and run A/B tests for ad copy performance. Coordinate with design/content teams for creatives and landing pages.

We are seeking an experienced and strategic Performance Marketing Manager with expertise in Google Ads and PPC campaigns. The ideal candidate should have a minimum of 5 years of hands-on experience in paid media, with the ability to lead a team, manage client relationships, and drive measurable results through performance-driven advertising. This role is specifically focused on PPC and paid media performance, excluding SEO-related responsibilities. The emphasis will be on client handling and team management. Key Responsibilities: - Lead and oversee Google Ads campaigns across Search, Display, Video, Shopping, and Performance Max. - Develop and implement strategic PPC campaigns to achieve KPIs like CPA, ROAS, CTR, Conversion Rate, and LTV. - Analyze campaign performance, derive insights, and continually optimize for efficiency and outcomes. - Conduct client meetings, deliver campaign performance reports, and gather strategic insights. - Supervise and mentor a team of performance marketing specialists and PPC executives. - Allocate budgets, delegate tasks, and ensure timely and accurate campaign execution by the team. - Collaborate with internal departments (design/content/web) to fulfill ad requirements and landing pages. - Stay informed about Google Ads features, industry trends, and best practices. Key Requirements: - Bachelor's or Master's degree in Marketing, Business, or a related field. - At least 5 years of experience in PPC / Google Ads campaign management. - Proven track record in handling large-scale paid media budgets. - Strong proficiency in Google Ads Manager, Google Analytics, and Tag Manager. - Demonstrated ability to lead a team, assign tasks, review performance, and offer feedback. - Excellent client communication and presentation skills. - Proficient in analytics and reporting using tools like Excel, Google Sheets, or Data Studio. Preferred Skills (Bonus): - Google Ads Certification. - Familiarity with automation rules and campaign scripts. - Experience in digital marketing agencies or client-facing roles. Job Type: Full-time Work Location: In person,

As an award-winning global digital media agency, M+C Saatchi Performance is dedicated to connecting brands with people and driving business growth through effective, measurable, and evolving digital media strategies. We are currently seeking a skilled ASO specialist to join our team for a maternity cover contract. In this role, you will play a pivotal part in shaping and executing App Store Optimization strategies for our diverse global client base, with a particular focus on clients based in the US. Your responsibilities will include leading client calls, driving key projects, and overseeing day-to-day client servicing. Key Responsibilities: - Collaborate with the Head of ASO to develop and implement effective App Store Optimization strategies for a wide range of global clients. - Analyze and interpret app store performance data to derive actionable insights and provide keyword optimization recommendations for client reports and presentations. - Conduct thorough competitor analysis to guide strategic decision-making and identify growth opportunities. - Formulate hypotheses and oversee the planning, execution, and analysis of ASO A/B tests across various app store platforms. - Work closely with account teams to ensure that ASO strategies align with broader digital marketing efforts, including paid media. - Stay updated on the latest trends, platform updates, and best practices in the app store ecosystems to keep client strategies innovative and competitive. Requirements: - 5+ years of experience in ASO. - Profound understanding of ASO concepts. - Strong analytical skills and a data-driven mindset. - Ability to thrive in a collaborative and fast-paced environment while managing multiple projects efficiently. - Keen attention to detail. - Excellent presentation and communication skills. Joining our team at M+C Saatchi Performance means becoming a part of the world's largest independent advertising holding group. Additionally, you can look forward to benefits such as Family Health Insurance Coverage, Flexible Working Hours, and Employee Training/Learning Programs.,

Job Title: Digital Marketing Manager Department: Marketing Employment Type: Full-Time Location: Noida Experience Required: 3-4 Years IMMEDIATE TO 15 DAYS JOINING REQUIRED About the Role: We are seeking a dynamic and result-driven Digital Marketing Manager with deep expertise in Meta Ads, Google Ads, and multichannel lead generation. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns across platforms to drive measurable growth across eCommerce, IT Services, Real Estate, and Travel sectors. Key Responsibilities: Design and manage paid advertising campaigns on Meta (Facebook/Instagram) and Google (Search, Display, YouTube). Generate high-quality leads using tools like Apollo.io, LinkedIn Sales Navigator, ZoomInfo, and more. Create, test, and optimize full-funnel marketing strategies across channels including email, WhatsApp, retargeting, and content-based campaigns. Collaborate with content and design teams to build high-converting landing pages and creatives. Analyze campaign performance metrics (CTR, CPC, CPA, ROAS) and create actionable insights. Manage campaign budgets and deliver ROI-focused performance marketing results. Work closely with sales and business teams to align marketing goals with lead quality and business outcomes. Stay updated with the latest digital marketing trends, tools, and best practices. Required Skills & Tools: Expertise in Meta Ads Manager and Google Ads (Search, Display, Video) Strong command over lead generation tools: Apollo.io, LinkedIn Sales Navigator, etc. Working knowledge of CRM platforms (HubSpot, Zoho, etc.) Familiarity with Google Analytics 4, Tag Manager, and Conversion Tracking Ability to run multi-domain campaigns across eCommerce, IT Services, Real Estate, and Travel Strong analytical mindset with reporting capabilities using Excel/Data Studio Preferred Qualifications: Bachelor's degree in Marketing, Business, or a related field Google Ads and Meta Blueprint Certification is a plus Prior experience in agency setup or multi-brand management will be preferred Knowledge of basic SEO principles and landing page CRO

Job Overview We are hiring experienced Performance Media Buyers to run and optimize lead generation campaigns for our US-based contractor clients in the home services industry. This is a remote, full-time role for India-based professionals with a strong track record in Meta Ads , and additional experience with Google Ads and TikTok . Candidates must be available during US Pacific Time hours and be skilled in campaign management, A/B testing, and data reporting. Familiarity with tools like RedTrack , Go High Level , Zapier , and advanced Excel/Google Sheets is essential. Primary Duties and Responsibilities Launch and manage lead gen campaigns across Meta (Facebook/Instagram), Google, and TikTok Ads Achieve and improve CPL (Cost per Lead) or CPA (Cost per Acquisition) targets Conduct A/B testing on creatives, audiences, and landing pages Retarget and scale winning campaigns effectively Analyze performance using platforms like RedTrack, Voluum, or similar Collaborate with the creative team and provide feedback on ad creatives and landing pages Use Go High Level, Zapier, Make, or similar tools for automation and CRM tasks Build reports using advanced Excel or Google Sheets (with pivot tables, VLOOKUP, etc.) Must-Have Qualifications: Minimum 4 years of experience running Meta Ads (with proven lead-gen success) Hands-on experience with Google Ads and TikTok Ads for B2C lead generation Managed ad budgets of at least 8 lakh (~$10K/month) while hitting CPL or CPA goals Experience with campaign optimization, split testing, retargeting, and scaling Proficiency in analytics tools (RedTrack, Voluum, or similar) Familiarity with CRMs like Go High Level and automation via Zapier/Make Advanced Excel or Google Sheets skills for data reporting Strong written and spoken English communication Bonus Skills: (Preferred, Not Mandatory): Understanding of US compliance: TCPA, CAN-SPAM, call tracking. Experience in the home services industry (roofing, solar, HVAC, etc.) Shift Timing & Location Location: Remote (India-based candidates only) Shift Timings: US Pacific Time (8 AM - 5 PM PT) - 8:30 PM IST - 5:30 AM IST Industry: B2C, Digital Marketing Agency (Home Services) Experience Required: Minimum 4 years

Job description Important Notice: For career-related inquiries, please contact the following mobile number: 7695877440 Do not call the marketing number for career-related queries. All job-related calls should be directed to this dedicated number . Job Summary: We are seeking a highly motivated and results-driven PPC Specialist with 2-4 years of experience to join our team at Orange Digital Marketing. The ideal candidate will have a deep understanding of pay-per-click advertising strategies and platforms, with a proven track record of managing and optimizing campaigns to meet performance goals. You will play a key role in driving traffic, leads, and conversions for our clients across various industries. Key Responsibilities: Create, manage, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, Facebook Ads, and others. Conduct in-depth keyword research and analysis to develop effective PPC strategies. Monitor and analyze campaign performance to ensure KPIs such as CTR, conversion rates, and ROI are met. Perform A/B testing for ads, landing pages, and bidding strategies to improve performance. Collaborate with the content and design teams to create effective ad copies and visual creatives. Manage budget allocations and adjust bids to ensure maximum ROI. Provide regular reports on campaign performance, insights, and recommendations for improvement. Requirements: 2-4 years of hands-on experience managing PPC campaigns. Proven experience with Google Ads, Bing Ads, and social media ad platforms. Strong analytical skills with the ability to interpret data and make data-driven decisions. Experience with Google Analytics and other tracking tools to monitor campaign performance. Knowledge of A/B testing, bid management tools, and audience targeting techniques. Excellent communication skills and the ability to work in a fast-paced environment. Google Ads certification is a plus.

Develop and execute strategic marketing campaigns for clients across multiple media paid search, display, video, and social platforms Manage all aspects of campaign configuration, launch, and ongoing optimization including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking Troubleshoot, problem-solve, and find creative solutions to client-specific needs Assist creative team with ad creation through copywriting and strategic direction Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing Ensure campaigns are meeting clearly defined conversion objectives Create and deliver meaningful analytics and reporting to monitor and show progress Maintain knowledge of industry best practices and new technologies Maintaining the team strength at all times

Performance Marketing: Own end-to-end paid media strategy & execution across Meta, Google, YouTube, and emerging platforms. Optimize campaigns for ROAS, CAC, and retentionbecause we dont just acquire customers, we build a loyal community. Drive A/B testing, creative performance insights, and landing page optimizations. Manage ad budgets like its your own moneyallocating spends across channels for maximum efficiency. Digital Growth & CRM: Build & scale organic and paid digital strategies to drive awareness, acquisition, and retention. Own email, WhatsApp & SMS marketingdriving engagement and repeat purchases. Track, analyze & optimize the full funnelfrom first impression to conversion and LTV growth. Lead influencer & community-driven growthleveraging UGC & partnerships for trust-building. Brand + Content Strategy: Collaborate with the content & creative teams to build high-converting, thumb-stopping ads & landing pages. Identify and leverage trends in kids care & beauty to make Tuco the go-to brand for moms & kids. Constantly iterate new channels & hacksbecause what worked yesterday wont work tomorrow! What Were Looking For 4 to 8 years experience in performance marketing, growth marketing, or digital strategy for a high-growth D2C or FMCG brand. Deep expertise in Meta Ads, Google Ads, and YouTube Adsyou dont just run campaigns, you scale them. Strong analytical skillsyou love reading data, setting up attribution models, and optimizing full-funnel growth. Experience with email & retention marketing (Klaviyo, WebEngage, MoEngage, or similar). A creative, experimentation-first mindsetalways testing new audiences, creatives, and placements. Passion for consumer brands & digital-first storytellingbonus points if youve worked in beauty, kids' care, or personal care! Why Join Tuco Kids Category-Creator Brand Were redefining kids personal care and building a new market. High-Growth D2C Be part of a startup where your work directly drives growth. Ownership & Impact No red tape, no micromanagementjust freedom to build & scale. Fast-Paced Learning Work with a team thats obsessed with innovation, community-building, and data-driven marketing.

Responsibilities: * Manage paid media campaigns on Google, Facebook & Instagram * Optimize ad spend for lead generation * Report results & analyze performance data * Collaborate with sales team for funnel management Performance bonus