Digital Marketing Manager

Job Description

Role & responsibilities 1. Strategy & Planning - Define campaign objectives (e.g., leads, sales, traffic, awareness). - Conduct in-depth keyword research and competitor benchmarking. - Architect full-funnel campaign structures (Search, Display, YouTube, Performance Max, etc.). - Allocate budgets across channels and campaigns for optimal ROI. 2. Campaign Setup - Create ad groups, ads, extensions, and relevant targeting. - Ensure proper conversion tracking via Google Tag Manager or GA4. - Setup audience segments (remarketing, in-market, custom audiences). 3. Optimization Continuously monitor performance metrics CTR, CPC, Quality Score, Conversion Rate, ROAS. Conduct A/B testing (ad copy, landing pages, bidding strategies). Optimize bids, keywords, match types, and ad scheduling. Exclude irrelevant search terms through negative keywords. 4. Reporting & Analysis Deliver weekly and monthly performance reports. Generate actionable insights best-performing creatives, attribution trends, and cost efficiencies. Leverage GA4, Search Console, and Google Ads for deep performance analysis. 5. Maintenance & Hygiene Regular audits to pause underperforming keywords/ad groups. Ensure proper budget pacing and spend limits. Ensure compliance with Google Ads policies and brand standards. Must Haves Collaborate effectively with creative, content, analytics, product, and technology teams to ensure alignment on campaign goals and timely execution. Hands-on experience with Google Ads (Search, Display, YouTube, Performance Max). Strong understanding of campaign strategy, ad structuring, and audience segmentation. Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and Search Console. Expertise in data-driven optimization, including A/B testing and bid strategy refinement. Solid grasp of performance metrics (ROAS, CTR, CPC, CVR, Quality Score). Strong communication and stakeholder management skills. Ability to forecast performance and align marketing with business goals Interested candidates may share their profiles at muskan.gandhi@girnarsoft.com