Paid Media - Executive

About Us Grapes Worldwide, India’s leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists. Powered with a deep Technical Knowledge – combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent. Roles and Responsibilities Manage day-to-day media planning activities to ensure optimization and performance of on-going media campaigns. Work closely with Brand Managers on the client side to address their queries and provide strategic analysis of campaigns on a regular basis. Monitor and share updates on media plan implementation and prepare presentations for clients with insights and corrective measures through data crunching and research. Create, maintain and share media plans, flowcharts, buying guidelines, budget and spends summaries as well as competitor analysis on a weekly and monthly basis. Track progress of media campaigns and address any issues related to campaign execution in consultation with the senior management. Evaluate vendor proposals, discuss projections, impact properties and partnership with channels. Coordinate with various channels once the media campaign is on air. Keep abreast with new trends in the media planning landscape (offline and digital). Requirements Upto 1.5 years of experience is required. Specialising with Google and Meta ads, Facebooks ads, etc Bachelor’s Degree and Master’s/ PG Diploma in Business Management (Preferred) Excellent Written and Verbal Communication Skills Proficient with Microsoft Office (Word, Excel, PowerPoint) Eye for Detail and Accuracy Time Management Ability to multitask and work well under tight deadlines.