Operations Specialist

As a Senior HubSpot Operations Specialist at Brand Pipal, a subsidiary of NLB Services, you will play a vital role in aligning sales workflows, marketing automation, and content operations at scale. With over 4 years of experience in HubSpot Enterprise, you will lead platform setup and optimization to drive sales enablement, marketing efficiency, and intelligent automation. Your responsibilities will include mapping and mirroring sales processes in HubSpot, ensuring clean data migration, setting up lead capture forms, building automated sequences for lead nurturing, integrating email tracking tools, and designing lead scoring models. Additionally, you will create workflows for lifecycle emails, personalized campaigns, and AI-enhanced nurture flows, leveraging HubSpot AI for email generation, smart content recommendations, and deal forecasting. In this role, you will also work on AI integration and custom workflow engineering, defining triggers, suggesting actions, and personalizing experiences using HubSpot's AI Workflows and Breeze. Furthermore, you will be responsible for building custom dashboards across Sales and Marketing hubs, tracking metrics, and presenting insights to improve efficiency, conversion rates, and alignment. To excel in this position, you must possess 4+ years of hands-on experience with HubSpot Enterprise, expertise in sales pipeline configuration, deal forecasting, workflow automation, and AI-powered content operations. You should have a strong understanding of inbound marketing, lead lifecycle management, and customer journey automation, along with the ability to create complex reports and collaborate cross-functionally with various teams. Desirable skills include having certifications in Marketing Software, Sales Hub Implementation, Workflow Automation, and AI in Marketing, as well as experience working with global B2B teams, SaaS clients, or high-volume content operations. Familiarity with tools like Drift, Clay, Zapier, Clearbit, ChatGPT, or Salesforce integrations would be beneficial. Joining Brand Pipal will allow you to work at the forefront of AI-led marketing operations, shape sales and marketing automation for global brands, and be part of a collaborative, fast-paced team that values performance, creativity, and technology. You will have the opportunity to build scalable systems that have a real impact on revenue, growth, and customer engagement.,