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4.0 - 8.0 years

0 Lacs

noida, uttar pradesh

On-site

As a HubSpot Operations Specialist at Brand Pipal, a subsidiary of NLB Services, you will be a key player in driving sales and marketing automation using HubSpot Enterprise. With a focus on aligning sales workflows, marketing automation, AI integrations, and content ops, you will lead the platform setup and optimization to support sales enablement, marketing efficiency, and intelligent automation. Your role will involve a strategic and executional approach, combining technical HubSpot expertise with growth marketing thinking to own processes from pipeline configuration to AI-enhanced campaigns and reporting. Your responsibilities will include: Sales Enablement & CRM Optimization - Mapping and mirroring sales processes in HubSpot, including deal stages, pipeline structuring, and team-based routing. - Ensuring clean, deduplicated, and accurate data migration and hygiene across lifecycle stages. - Setting up and optimizing lead capture forms with smart fields and behavior-based triggers. - Building automated sequences for follow-ups, lead nurturing, and internal notifications. - Integrating email tracking and calendar tools for seamless outreach and meeting scheduling. - Tracking sales agent performance through custom reports and dashboards, forecasting deal closures, and pipeline health. - Designing and implementing lead scoring models based on behavior, engagement, and source. Marketing Automation & Content Execution - Creating workflows for lifecycle emails, personalized campaigns, and AI-enhanced nurture flows. - Leading the use of HubSpot AI to automate email generation, smart content recommendations, deal forecasting, lead prioritization, and workflow decision branches. - Driving SEO and data insights with integrated reporting and analytics dashboards. - Setting up AI chatbots, content recommendation modules, and personalization tokens for better engagement. - Collaborating with design, content, and performance teams to create scalable, multi-touch campaigns. AI Integration and Custom Workflow Engineering - Utilizing HubSpot's AI Workflows and Breeze to define triggers, suggest actions, and personalize experiences. - Building and testing AI-enhanced automation for email generation, task creation, customer segmentation and tagging, and smart decision trees based on user behavior. - Optionally integrating with third-party AI tools to enrich workflows and automate growth ops. Analytics, Reporting & Insights - Building custom dashboards across Sales and Marketing hubs for executive reporting and daily operations. - Tracking metrics such as lead-to-deal velocity, email engagement, pipeline movement, campaign ROI, and sales rep productivity. - Presenting insights and recommendations to improve efficiency, conversion, and alignment. To excel in this role, you should have: - 4+ years of deep hands-on experience with HubSpot Enterprise (Sales, Marketing, and Content Hub). - Expertise in sales pipeline configuration, deal forecasting, sales enablement, workflow automation, lead scoring, and AI-powered content and marketing operations. - A strong understanding of inbound marketing, lead lifecycle management, and customer journey automation. - Comfort in creating complex reports and collaborating cross-functionally with sales, content, and digital teams. - An analytical mindset with a passion for clean data, scalable systems, and smart automation. Desirable skills include: - HubSpot Certifications in Marketing Software, Sales Hub Implementation, Workflow Automation, and AI in Marketing. - Experience working with global B2B teams, SaaS clients, or high-volume content operations. - Familiarity with tools like Drift, Clay, Zapier, Clearbit, ChatGPT, or Salesforce integrations. Joining Brand Pipal means working at the forefront of AI-led marketing operations, shaping sales and marketing automation for global brands, being part of a collaborative, fast-paced, performance-first team that blends creativity and tech, and building scalable systems that truly impact revenue, growth, and customer engagement.,

Posted 4 days ago

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4.0 - 8.0 years

0 Lacs

noida, uttar pradesh

On-site

As a Senior HubSpot Operations Specialist at Brand Pipal, a subsidiary of NLB Services, you will play a vital role in aligning sales workflows, marketing automation, and content operations at scale. With over 4 years of experience in HubSpot Enterprise, you will lead platform setup and optimization to drive sales enablement, marketing efficiency, and intelligent automation. Your responsibilities will include mapping and mirroring sales processes in HubSpot, ensuring clean data migration, setting up lead capture forms, building automated sequences for lead nurturing, integrating email tracking tools, and designing lead scoring models. Additionally, you will create workflows for lifecycle emails, personalized campaigns, and AI-enhanced nurture flows, leveraging HubSpot AI for email generation, smart content recommendations, and deal forecasting. In this role, you will also work on AI integration and custom workflow engineering, defining triggers, suggesting actions, and personalizing experiences using HubSpot's AI Workflows and Breeze. Furthermore, you will be responsible for building custom dashboards across Sales and Marketing hubs, tracking metrics, and presenting insights to improve efficiency, conversion rates, and alignment. To excel in this position, you must possess 4+ years of hands-on experience with HubSpot Enterprise, expertise in sales pipeline configuration, deal forecasting, workflow automation, and AI-powered content operations. You should have a strong understanding of inbound marketing, lead lifecycle management, and customer journey automation, along with the ability to create complex reports and collaborate cross-functionally with various teams. Desirable skills include having certifications in Marketing Software, Sales Hub Implementation, Workflow Automation, and AI in Marketing, as well as experience working with global B2B teams, SaaS clients, or high-volume content operations. Familiarity with tools like Drift, Clay, Zapier, Clearbit, ChatGPT, or Salesforce integrations would be beneficial. Joining Brand Pipal will allow you to work at the forefront of AI-led marketing operations, shape sales and marketing automation for global brands, and be part of a collaborative, fast-paced team that values performance, creativity, and technology. You will have the opportunity to build scalable systems that have a real impact on revenue, growth, and customer engagement.,

Posted 1 week ago

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