Content Specialist

About Brand Pipal Brand Pipal is the creative marketing powerhouse incubated within NLB Services. We’re built for the now, combining deep industry understanding, digital storytelling, and performance marketing. Our expertise lies in Employer Branding, B2B & B2C growth strategy, and full-stack digital marketing—including SEO, Paid Media, Content, Creative, and Tech. We partner with brands that are ready to scale—and we do it with a bold mix of creative energy and data-led execution. About the Role We’re looking for an English Content Writer who’s equal parts wordsmith and strategist—someone who can turn briefs into narratives, insights into impact, and jargon into clarity. Especially someone who understands how to write for government projects , official handles , and public campaigns . You’ll work closely with strategists, media planners, creatives, and designers to bring multi-platform communication to life. Key Responsibilities Write sharp, purpose-driven content for web , social , videos , ad campaigns , brand decks , and more Craft content for government programs , departments , and official handles —across platforms Translate policy and technical language into accessible, people-first narratives Collaborate with internal teams to align content with broader campaign goals and messaging architecture Maintain tone consistency, message clarity, and storytelling depth across all formats Adapt content across channels— press releases , social copy , scripts , presentations , etc. Requirements 3–4 years of experience in content writing , copywriting , or campaign messaging Proven experience working on government projects , official social media handles , or public service campaigns Strong command of written English with the ability to balance strategy, creativity, and clarity Ability to write for different tones— formal, informative, inspirational, or public-facing Excellent research skills, messaging sense, and ability to work under tight timelines Team player with a sharp ear for nuance, audience sentiment, and narrative structure Nice to Have Background in Media , Journalism , Public Policy , or Political Communication Experience with behavior change campaigns , rural outreach , or government initiatives Ability to work in both Hindi and English (bilingual writing a strong plus) Why Join Brand Pipal? Because words matter. And the right ones can move a state, shift a mindset, or power a mission. At Brand Pipal, you’ll write for campaigns that don’t just trend—but transform . If you’re looking for real impact, creative firepower, and purpose-led communication—this is where your story begins. How to Apply To apply, update your LinkedIn profile and use the "Easy Apply" feature, or send your resume to careers@brandpipal.com. Show more Show less