4 Lead Scoring Jobs

Lead architecture & development of custom HubSpot solutions across hubs; create modules, templates, APIs, workflows, and integrations; enhance UX, automation & data integrity; support digital campaigns; ensure best practices and platform updates. Required Candidate profile Senior HubSpot Developer with 5+ yrs in CMS, workflows,API integrations & custom-coded solutions.Skilled in HubL, HTML, CSS,JavaScript. Strong in automation, scalable builds & cross-team collaboration

This role is for one of the Weekday's clients Min Experience: 6 years Location: Gurgaon JobType: full-time We're looking for a strategic and execution-focusedMarketing Operations Leaderto architect and scale a high-performance GTM engine. This role demands deep expertise in campaign operations, marketing technology, automation, and analytics. You'll be instrumental in enabling marketing-led growth by building scalable systems, driving process rigor, and enabling real-time decision-making across the GTM funnel. Requirements Key Responsibilities 1. Marketing Operations Goal:Build a high-precision GTM engine that scales with speed and accuracy. Own end-to-end execution of marketing campaigns: setup, A/B testing, lead capture (digital), event lead uploads, scoring, deduplication, routing, and performance tracking. Drive collaboration with SDR, Sales Ops, and RevOps to ensure accurate attribution, lifecycle progression, and lead qualification. Establish and enforce SLAs across lead journey stages (MQL > SQL > Opportunity > Pipeline). Define, optimize, and maintain lead scoring and grading models. Develop repeatable operational playbooks and QA workflows for product launches, rollouts, and regional campaigns. Maintain campaign and lead taxonomy, naming conventions, and hygiene across platforms (e.g., HubSpot). 2. MarTech Stack & Automation Goal:Build an efficient and interoperable MarTech ecosystem to power marketing performance. Design long-term MarTech architecture aligned with GTM strategy and evolving tools. Own roadmap development, tool evaluation, selection, onboarding, integration, and optimization. Lead automation across campaign journeys: nurturing, retargeting, personalization, and enrichment. Ensure data flow, platform syncs, and custom API workflows function seamlessly across systems. Conduct regular audits for tool performance, redundancy, and compliance. Drive experiments through A/B testing tools and personalization frameworks. Lead rationalization and sunset strategies for redundant or underperforming technologies. 3. Marketing Analytics & Insights Goal:Be the single source of truth for GTM performance and conversion diagnostics. Define metrics and frameworks to monitor funnel health, efficiency, and velocity across segments and geographies. Create and maintain dashboards for CAC, ROI, MQL-to-Close, channel performance, and budget utilization. Partner with Finance and RevOps to align on forecasts, pacing, and marketing ROI. Support all marketing functions (product marketing, demand gen, events, partnerships) with analytics to guide decisions. Build attribution models and perform scenario analysis to inform campaign investment strategies. Present monthly/quarterly insights, highlighting optimization opportunities and business impact. Qualifications 610 years of experience in marketing operations, growth marketing, or analytics in a high-growth B2B SaaS environment. Proven record of supporting $10M$100M+ ARR growth through GTM operational excellence. Deep hands-on experience with HubSpot (automation, workflows, segmentation, reporting). Strong understanding of B2B funnels, pipeline metrics, lead lifecycles, and attribution frameworks. Exceptional analytical, organizational, and cross-functional collaboration skills. Proactive, structured, and data-driven executor who thrives in fast-paced environments. Bonus:HubSpot certification and proficiency in CRM workflow architecture is highly desirable. Success Metrics Your success in this role will be measured by: Uptime, reliability, and scalability of marketing operations Increased MQL to Opportunity conversion rates Improved pipeline velocity and forecasting accuracy Optimized CAC and campaign-level ROI Data visibility and decision-making empowerment across GTM teams Key Skills: HubSpot, Campaign Management, A/B Testing, Lead Scoring, Martech Strategy, Analytics & Reporting, GTM Operations, Workflow Automation

About the Role As theManager-Demand Generation , you will be a key leader within the Marketing team, reporting directly to the Director of Demand Generation. In this role, you will be responsible for managing and mentoring a team of demand generation specialists, driving high-performing lead generation campaigns, and executing strategies that align with the overall marketing and sales goals of Innovaccer. You will play an integral role in shaping the growth of our pipeline, building scalable demand generation programs, and delivering measurable results across the US healthcare technology market. Your leadership will empower the team to execute campaigns that engage and convert potential customers while optimizing processes, tools, and technologies that support pipeline growth. You will work closely with sales, marketing, and leadership teams to ensure alignment and help innovate approaches that accelerate revenue growth. A Day in the Life Team Leadership & Development: Lead and mentor a high-performing demand generation team, providing guidance, training, and support to ensure success across all campaigns. Foster a culture of collaboration, innovation, and continuous improvement within the team. Set clear performance expectations, monitor KPIs, and provide regular feedback to team members to ensure consistent growth and achievement of goals. Conduct regular 1:1 meetings with team members to provide coaching, career development, and performance reviews. Strategic Campaign Planning & Execution: Design and implement comprehensive demand generation strategies to build and expand the sales pipeline, focusing on the US healthcare technology market. Oversee the development and execution of targeted campaigns (including cold calling, email marketing, LinkedIn outreach) to engage high-value accounts and decision-makers. Work with cross-functional teams to create impactful messaging, offers, and content for campaigns that resonate with key personas in healthcare technology. Own the lead qualification process and ensure effective lead handoff to the sales team. Account Mapping & Market Research: Lead account mapping efforts to identify, prioritize, and target high-potential accounts, ensuring alignment with sales goals and regional objectives. Use data-driven insights and market research to identify trends, challenges, and opportunities within the healthcare space, and adapt strategies accordingly. Guide the team in researching accounts, discovering key personas, and understanding their pain points to develop tailored outreach strategies. Sales and Revenue Alignment: Collaborate with the sales team to align on target accounts, sales goals, and campaign objectives, ensuring effective pipeline handoff and conversion. Monitor sales pipeline metrics (KPIs) and work with the Director of Demand Generation to report on lead generation success, sales opportunities, and forecast accuracy. Develop and present detailed performance reports, including lead generation activity, conversion rates, meeting outcomes, and pipeline health. Continuous Improvement & Innovation: Continuously optimize demand generation processes by experimenting with new tactics, channels, and technologies to improve lead quality and pipeline efficiency. Regularly review team performance and campaign results, applying insights to refine and enhance future strategies. Ensure the team stays ahead of industry trends and best practices in demand generation, sales, and marketing technologies. Collaboration Across Teams: Work closely with marketing leadership, content, and sales teams to ensure alignment of messaging and a seamless experience for prospective customers. Serve as the bridge between demand generation and other departments (sales, product, customer success) to ensure cohesive, customer-focused initiatives. Leverage CRM tools and marketing automation platforms to streamline and scale demand generation efforts. Key Performance Indicators (KPIs): Define and track KPIs such as Qualified Leads, Conversion Rates, Sales Pipeline Health, and Deal Velocity. Ensure team members meet or exceed individual and team targets in terms of lead generation, pipeline growth, and sales opportunities. Preferred Skills 6-10 years of experience in demand generation, lead generation, or sales development, with a strong focus on the US healthcare technology market. Proven experience managing and leading a team in a fast-paced, high-growth environment. Strong understanding of B2B demand generation strategies, including cold calling, email marketing, LinkedIn outreach, and lead nurturing. Exceptional communication and interpersonal skills, with the ability to engage and influence key stakeholders and decision-makers. Track record of consistently achieving or exceeding lead generation and sales targets. Proficiency in CRM software (Salesforce, HubSpot, or similar) and marketing automation platforms (Marketo, Eloqua, Pardot, etc.). Experience with sales and marketing data analytics to drive informed decisions. Ability to think strategically and execute tactically with attention to detail.

We are hiring an experienced Email Marketing & Automation Specialist for a 12-month full-time position based in Noida The candidate will work closely with a leading B2B SaaS client, managing end-to-end email campaign execution using Pardot and Salesforce Responsibilities include campaign building, segmentation, workflow automation, data governance, and lead management The role also involves setting up and optimizing forms, landing pages, tracking, analytics, and reporting A strong understanding of GDPR, CAN-SPAM compliance, lead scoring, and close coordination with the clients CRM/Marketing Ops team is essential Immediate joiners with 6--8 years of experience and at least 4 years in Pardot/Salesforce are preferred